LGBT social movements Audience in Germany
LGBT social movements has an estimated audience of 597,465 people in Germany. 59.3% are female, 40.7% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities: Real property, Love Actually, Small Business Administration, James Marsden, Same-sex marriage.
The average LGBT social movements fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz. Top brand affinities include Real property, Love Actually, Small Business Administration, with strongest over-indexing on Real property (9.9× the country average). Demographically, the LGBT social movements audience skews more female with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of LGBT social movements fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 29.8 |
| Estimated audience size | 597,465 |
Audience persona
The typical LGBT social movements fan in Germany is more female, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,329 | 0.5× |
| Bayern | 46,825 | 0.49× |
| Rheinland-Pfalz | 43,970 | 1.47× |
| Baden-Württemberg | 41,146 | 0.5× |
| Sachsen | 40,817 | 1.39× |
| Niedersachsen | 38,486 | 0.66× |
| Brandenburg | 37,380 | 2.02× |
| Hessen | 36,772 | 0.81× |
| Berlin | 35,216 | 1.32× |
| Hamburg | 23,042 | 1.71× |
| Schleswig-Holstein | 22,224 | 1.04× |
| Thüringen | 13,963 | 0.92× |
| Bremen | 11,635 | 2.28× |
| Saarland | None× | |
| Sachsen-Anhalt | None× | |
| Mecklenburg-Vorpommern | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 9.9× | Home & Garden |
| Love Actually | 14.53× | Movies & TV |
| Small Business Administration | 15.27× | Business & Career |
| James Marsden | 20× | Movies & TV |
| Same-sex marriage | 20.01× | Kids & Family |
| Millie Bobby Brown | 6.13× | Movies & TV |
| Transgenderism | 12.17× | Politics & Society |
| Harry Potter | 2.4× | Movies & TV |
| Livemusic | 4.16× | Music & Radio |
| Gay pride | 9.32× | Politics & Society |
| Scotland national football team | 16.45× | Sports |
| Alexander Skarsgård | 12.38× | Movies & TV |
| Synthpop | 15.52× | Music & Radio |
| Spiegel Online | 2.55× | News |
| Sustainable consumption | 9.95× | Food & Beverages |
| Superman | 3.47× | Movies & TV |
| Telegram | 4.7× | Internet & Social Media |
| His Dark Materials | 20× | Movies & TV |
| Bored Panda | 11.85× | Internet & Social Media |
| Croatia national football team | 12.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.23 |
| Sustainability | BALANCE | 1.85 |
| Pet Ownership | JOY | 1.57 |
| Travelling | THRILL | 1.45 |
| Social Media Usage | JOY | 1.44 |
| Mindfulness | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| Brazil | 6.4% |
| Germany | 5.7% |
See LGBT social movements audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does LGBT social movements have in Germany?
LGBT social movements has an estimated audience of 597,465 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LGBT social movements fans?
59.3% of LGBT social movements fans are female, 40.7% are male, with an average age of 29.8 years.
Which brands do LGBT social movements fans like most?
LGBT social movements fans show strongest brand affinity for Real property (9.9×), Love Actually (14.53×), and Small Business Administration (15.27×) over the country average.
Where do LGBT social movements fans live in Germany?
LGBT social movements fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,329), Bayern (reach 46,825), and Rheinland-Pfalz (reach 43,970). These three regions account for the largest share of the active audience.
What other brands do LGBT social movements fans also like?
Beyond LGBT social movements itself, the audience over-indexes on Love Actually (14.53×), Small Business Administration (15.27×), James Marsden (20×), and Same-sex marriage (20.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LGBT social movements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.