Rascasse Audience Intelligence

LGBT social movements Audience in Germany

A data profile of the people who buy, follow and care about LGBT social movements in Germany — modelled from more than twelve digital signal sources. LGBT social movements has an estimated audience of 597,465 people in Germany.

#4243among Topic in Germany#478in Politics & Society

The average LGBT social movements fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Same-sex marriage, with strongest over-indexing on Telegram (15.39× the country average).

Demographically, the LGBT social movements audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical LGBT social movements fan in Germany is more female, around 29.8 years old, with strong Extroversion tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LGBT social movements profile in Germany.

Audience size
597K
in Germany
Gender
59.3%♀
40.7% male
Age
29.8
average years
Country rank
#10144
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LGBT social movements fans

59.3% are female, 40.7% are male, average age 29.8.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for LGBT social movements audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age29.8
Estimated audience size597,465
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the LGBT social movements audience in Germany
Age bracketShare%
16-1947%
20-2922%
30-3914%
40-4911%
50+6%
Fig. 04

Worldwide distribution

5.7%

of the worldwide LGBT social movements audience comes from Germany.

Worldwide audience distribution share by country for LGBT social movements
CountryShare
United States38.6%
Brazil6.4%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LGBT social movements audience in Germany is strongest.

Fig. 05

Top regions by affinity

LGBT social movements fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.19×
02Hamburg~20K1.14×
03Rheinland-Pfalz~30K1.10×
04Sachsen~30K1.09×
05Berlin~30K1.06×
06Bremen~5K1.01×
07Schleswig-Holstein~20K1.00×
08Thüringen~20K1.00×
09Hessen~40K0.96×
10Niedersachsen~50K0.93×
11Bayern~90K0.89×
12Baden-Württemberg~70K0.89×
13Nordrhein-Westfalen~100K0.87×
14Mecklenburg-Vorpommern0.00×
15Sachsen-Anhalt0.00×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — LGBT social movements, Germany
0.87×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LGBT social movements audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LGBT social movements audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family33.36×
02Climate engineeringBusiness & Career25.76×
03Tibetan BuddhismPolitics & Society24.05×
04Scotland national football teamSports23.63×
05World Economic ForumPolitics & Society23.06×
06Ramadan (calendar month)Politics & Society22.33×
07Love ActuallyMovies & TV20.00×
08Earth DayPolitics & Society20.00×
09Alexander SkarsgårdMovies & TV20.00×
10Wales national football teamSports20.00×
11James MarsdenMovies & TV20.00×
12Sustainable businessBusiness & Career19.83×
13TransgenderismPolitics & Society19.33×
14TelegramInternet & Social Media15.39×
15Small Business AdministrationBusiness & Career14.34×
16TrelloInternet & Social Media13.75×
17New Year's EveHome & Garden13.25×
18Gay pridePolitics & Society10.63×
19FundraisingBusiness & Career8.04×
20Millie Bobby BrownMovies & TV7.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LGBT social movements audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LGBT social movements audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.14×
TravellingTHRILL2.10×
Community OrientationOPEN2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LGBT social movements audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.84×
IndulgenceJOY1.07×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LGBT social movements have in Germany?

LGBT social movements has an estimated audience of 597,465 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of LGBT social movements fans?

59.3% of LGBT social movements fans are female, 40.7% are male, with an average age of 29.8 years.

03

Which brands do LGBT social movements fans like most?

LGBT social movements fans show strongest brand affinity for Telegram (15.39×), Love Actually (20×), and Same-sex marriage (33.36×) over the country average.

04

Where do LGBT social movements fans live in Germany?

LGBT social movements fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do LGBT social movements fans also like?

Beyond LGBT social movements itself, the audience over-indexes on Love Actually (20×), Same-sex marriage (33.36×), Ramadan (calendar month) (22.33×), and Transgenderism (19.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See LGBT social movements audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for LGBT social movements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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