LGBT social movements Audience in United States

LGBT social movements has an estimated audience of 4,021,916 people in United States. 63.6% are female, 36.4% are male, average age 28.3. Top regions: California, New York, Texas. Top brand affinities: Josh Brolin, Whataburger, Dungeons & Dragons, Indeed.com, Superman.

The average LGBT social movements fan in United States is 28.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Josh Brolin, Whataburger, Dungeons & Dragons, with strongest over-indexing on Josh Brolin (17.61× the country average). Demographically, the LGBT social movements audience skews more female with an average age of 28.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of LGBT social movements fans

Demographic split for LGBT social movements audience in United States
MetricValue
Female63.6%
Male36.4%
Average age28.3
Estimated audience size4,021,916

Audience persona

The typical LGBT social movements fan in United States is more female, around 28.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Josh Brolin.

Top regions in United States

Top regions ranked by reach for LGBT social movements in United States
RegionReachAffinity
California203,2300.46×
New York110,7650.49×
Texas89,6480.26×
Florida49,4460.18×
Pennsylvania47,8970.35×
North Carolina47,8410.4×
Mississippi47,6161.44×
Illinois44,9250.34×
Louisiana42,3370.82×
Arkansas42,3011.28×
Oklahoma41,3690.93×
Kentucky40,7130.81×
Arizona40,0900.49×
Alabama39,4090.7×
West Virginia39,3092.1×
Virginia38,3280.39×
Tennessee37,5440.47×
South Carolina37,2750.62×
Ohio36,4360.29×
Indiana36,3180.49×
Kansas36,3081.15×
Idaho36,3001.8×
Wisconsin36,0790.6×
Utah36,0051×
Missouri35,1730.54×
Minnesota34,7140.6×
Hawaii34,6772.01×
Iowa34,4691.04×
Massachusetts34,3580.43×
South Dakota33,7533.63×
Georgia33,4970.27×
Michigan33,4820.32×
Maryland33,0510.48×
North Dakota32,8643.98×
New Hampshire32,3892.04×
Nebraska31,7161.57×
Connecticut31,6680.79×
New Mexico31,5511.56×
Nevada31,4490.81×
Rhode Island31,2762.44×
Maine31,2572.17×
Washington31,1440.39×
Oregon31,0470.67×
New Jersey30,4340.3×
Colorado28,6680.45×
Washington, District of Columbia20,2231.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LGBT social movements audience
BrandAffinityCategory
Josh Brolin17.61×Movies & TV
Whataburger8.01×Food & Beverages
Dungeons & Dragons9.42×Games
Indeed.com3.33×Business & Career
Superman2.18×Movies & TV
Google Maps3.04×Internet & Social Media
Art exhibition5.32×Arts & Culture
Do it yourself (DIY)2.49×Home & Garden
Harry Potter2.47×Movies & TV
Rick and Morty5.02×Movies & TV
Gay pride5.55×Politics & Society
Genderqueer9.47×Politics & Society
Contemporary art3.83×Arts & Culture
Harry Styles6.89×Music & Radio
Capital One2.41×Business & Career
Toyota Supra8.91×Cars & Mobility
ULTA Beauty3.1×Beauty & Wellness
Wingstop2.78×Food & Beverages
Chris Evans (actor)7.18×Movies & TV
Gothic fashion5.16×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LGBT social movements audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.2
SustainabilityBALANCE1.9
MindfulnessBALANCE1.65
Early Adopter MentalityPOWER1.61
Pet OwnershipJOY1.49
ExtroversionTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for LGBT social movements
CountryShare
United States38.6%
Brazil6.4%
Germany5.7%

See LGBT social movements audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does LGBT social movements have in United States?

LGBT social movements has an estimated audience of 4,021,916 people in United States, concentrated in California and New York.

What is the gender split and age of LGBT social movements fans?

63.6% of LGBT social movements fans are female, 36.4% are male, with an average age of 28.3 years.

Which brands do LGBT social movements fans like most?

LGBT social movements fans show strongest brand affinity for Josh Brolin (17.61×), Whataburger (8.01×), and Dungeons & Dragons (9.42×) over the country average.

Where do LGBT social movements fans live in United States?

LGBT social movements fans in United States are most concentrated in California (reach 203,230), New York (reach 110,765), and Texas (reach 89,648). These three regions account for the largest share of the active audience.

What other brands do LGBT social movements fans also like?

Beyond LGBT social movements itself, the audience over-indexes on Whataburger (8.01×), Dungeons & Dragons (9.42×), Indeed.com (3.33×), and Superman (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LGBT social movements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.