Rascasse Audience Intelligence

LGBT social movements Audience in United States

A data profile of the people who buy, follow and care about LGBT social movements in United States — modelled from more than twelve digital signal sources. LGBT social movements has an estimated audience of 4,021,916 people in United States.

#4306among Topic in United States#527in Politics & Society

The average LGBT social movements fan in United States is 28.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Whataburger, Josh Brolin, Gender studies, with strongest over-indexing on Whataburger (9.65× the country average).

Demographically, the LGBT social movements audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LGBT social movements fan in United States is more female, around 28.3 years old, with strong Mindfulness tendencies and a notable affinity for Whataburger.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LGBT social movements profile in United States.

Audience size
4M
in United States
Gender
63.6%♀
36.4% male
Age
28.3
average years
Country rank
#8026
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LGBT social movements fans

63.6% are female, 36.4% are male, average age 28.3.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for LGBT social movements audience in United States
MetricValue
Female63.6%
Male36.4%
Average age28.3
Estimated audience size4,021,916
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the LGBT social movements audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

38.6%

of the worldwide LGBT social movements audience comes from United States.

Worldwide audience distribution share by country for LGBT social movements
CountryShare
United States38.6%
Brazil6.4%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LGBT social movements audience in United States is strongest.

Fig. 05

Top regions by affinity

LGBT social movements fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K1.40×
02South Dakota~10K1.34×
03West Virginia~20K1.20×
04New Hampshire~20K1.16×
05Rhode Island~10K1.16×
06Hawaii~20K1.15×
07Maine~20K1.14×
08Nebraska~20K1.11×
09Washington, District of Columbia~10K1.11×
10Delaware~10K1.11×
11Idaho~20K1.10×
12New Mexico~20K1.06×
13Mississippi~30K1.04×
14Arkansas~30K1.03×
15Kansas~30K1.02×
16Alaska~9K1.02×
17Vermont~7K1.02×
18Iowa~30K1.00×
19Montana~10K1.00×
20Louisiana~50K0.99×
21Kentucky~50K0.99×
22Connecticut~40K0.99×
23Nevada~40K0.99×
24Utah~40K0.99×
25Oklahoma~40K0.98×
26Alabama~50K0.96×
27Oregon~40K0.96×
28South Carolina~60K0.94×
29Missouri~60K0.93×
30Wisconsin~60K0.93×
31Minnesota~50K0.93×
32Indiana~70K0.92×
33Tennessee~70K0.91×
34Maryland~60K0.91×
35Colorado~60K0.91×
36Arizona~70K0.90×
37Washington~70K0.89×
38Massachusetts~70K0.89×
39Michigan~90K0.88×
40Georgia~100K0.87×
41Ohio~100K0.87×
42New Jersey~90K0.87×
43Virginia~90K0.87×
44North Carolina~100K0.86×
45Pennsylvania~100K0.85×
46Illinois~100K0.84×
47Florida~200K0.81×
48New York~200K0.77×
49Texas~300K0.74×
50California~300K0.69×
Fig. 06

Affinity by region

Affinity by region — LGBT social movements, United States
0.69×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LGBT social movements audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LGBT social movements audience
#·InterestCategoryAffinity×
01Josh BrolinMovies & TV17.69×
02Gender studiesPolitics & Society15.00×
03International educationBusiness & Career10.42×
04WhataburgerFood & Beverages9.65×
05GenderqueerPolitics & Society9.37×
06Dungeons & DragonsGames6.52×
07Brittany SnowMovies & TV6.25×
08Guardians of the Galaxy (film)Movies & TV6.11×
09Rick and MortyMovies & TV5.75×
10Gay pridePolitics & Society4.93×
11Art exhibitionArts & Culture4.20×
12Millie Bobby BrownMovies & TV3.53×
13ULTA BeautyBeauty & Wellness2.73×
14Fine artBusiness & Career2.69×
15SupermanMovies & TV2.26×
16Harry PotterMovies & TV2.01×
17Do it yourself (DIY)Home & Garden2.00×
18ClothingFashion & Accessoires1.67×
19Video gamesGames1.58×
20CosmeticsBeauty & Wellness1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LGBT social movements audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LGBT social movements audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.90×
SustainabilityBALANCE1.70×
Urban LifestyleOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LGBT social movements audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Convenience OrientationPREMIUM0.85×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LGBT social movements have in United States?

LGBT social movements has an estimated audience of 4,021,916 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LGBT social movements fans?

63.6% of LGBT social movements fans are female, 36.4% are male, with an average age of 28.3 years.

03

Which brands do LGBT social movements fans like most?

LGBT social movements fans show strongest brand affinity for Whataburger (9.65×), Josh Brolin (17.69×), and Gender studies (15×) over the country average.

04

Where do LGBT social movements fans live in United States?

LGBT social movements fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do LGBT social movements fans also like?

Beyond LGBT social movements itself, the audience over-indexes on Josh Brolin (17.69×), Gender studies (15×), Superman (2.26×), and Rick and Morty (5.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See LGBT social movements audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LGBT social movements. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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