A data profile of the people who buy, follow and care about LGBT culture in Germany — modelled from more than twelve digital signal sources. LGBT culture has an estimated audience of 938,221 people in Germany.
LGBT culture has an estimated audience of 938,221 people in Germany. 58.0% are female, 42.0% are male, average age 29.6. Top brand affinities: Telegram, Love Actually, Earth Day, Alexander Skarsgård, Gay pride.
Top brand affinities include Telegram, Love Actually, Earth Day, with strongest over-indexing on Telegram (13.52× the country average).
Demographically, the LGBT culture audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical LGBT culture fan in Germany is more female, around 29.6 years old, with strong Extroversion tendencies and a notable affinity for Telegram.
The key figures that characterise the LGBT culture profile in Germany.
58.0% are female, 42.0% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 29.6 |
| Estimated audience size | 938,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide LGBT culture audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.6% |
| Brazil | 6.7% |
| United Kingdom | 6.0% |
The strongest cross-interests of the LGBT culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Same-sex marriage | Kids & Family | 28.26× | ||
| 02 | Climate engineering | Business & Career | 22.42× | ||
| 03 | Scotland national football team | Sports | 20.15× | ||
| 04 | Love Actually | Movies & TV | 20.00× | ||
| 05 | Earth Day | Politics & Society | 20.00× | ||
| 06 | Alexander Skarsgård | Movies & TV | 20.00× | ||
| 07 | Wales national football team | Sports | 20.00× | ||
| 08 | Ramadan (calendar month) | Politics & Society | 19.56× | ||
| 09 | Sustainable business | Business & Career | 17.33× | ||
| 10 | Transgenderism | Politics & Society | 16.31× | ||
| 11 | Gay-friendly | Politics & Society | 15.02× | ||
| 12 | Gay pride | Politics & Society | 14.58× | ||
| 13 | Small Business Administration | Business & Career | 14.30× | ||
| 14 | Telegram | Internet & Social Media | 13.52× | ||
| 15 | New Year's Eve | Home & Garden | 13.31× | ||
| 16 | Trello | Internet & Social Media | 12.06× | ||
| 17 | Sunday Brunch | Kids & Family | 9.91× | ||
| 18 | Fundraising | Business & Career | 7.95× | ||
| 19 | Millie Bobby Brown | Movies & TV | 6.88× | ||
| 20 | Tagesschau | Movies & TV | 2.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.23× | |
| Community Orientation | OPEN | 1.99× | |
| Travelling | THRILL | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.85× | |
| Individualism | JOY | 1.04× | |
| Family Orientation | CONSERVATISM | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for LGBT culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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