LGBT culture Audience in Germany
LGBT culture has an estimated audience of 938,221 people in Germany. 58.0% are female, 42.0% are male, average age 29.6. Top brand affinities: Love Actually, Real property, Gay pride, Small Business Administration, Livemusic.
Top brand affinities include Love Actually, Real property, Gay pride, with strongest over-indexing on Love Actually (14.48× the country average). Demographically, the LGBT culture audience skews more female with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Politics & Society · Type: Topic
Demographics of LGBT culture fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 29.6 |
| Estimated audience size | 938,221 |
Audience persona
The typical LGBT culture fan in Germany is more female, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 14.48× | Movies & TV |
| Real property | 8.6× | Home & Garden |
| Gay pride | 13.07× | Politics & Society |
| Small Business Administration | 15.15× | Business & Career |
| Livemusic | 5.05× | Music & Radio |
| James Marsden | 20× | Movies & TV |
| Transgenderism | 12.17× | Politics & Society |
| Harry Potter | 2.27× | Movies & TV |
| Moodle | 7.47× | Technology & Electronics |
| Millie Bobby Brown | 5.56× | Movies & TV |
| Same-sex marriage | 17.88× | Kids & Family |
| Scotland national football team | 14.79× | Sports |
| Synthpop | 14.1× | Music & Radio |
| Spiegel Online | 2.41× | News |
| Superman | 3.28× | Movies & TV |
| Croatia national football team | 12.76× | Sports |
| Telegram | 4.51× | Internet & Social Media |
| Sustainable consumption | 9.08× | Food & Beverages |
| Open water swimming | 16.76× | Sports |
| Batman | 2.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.76 |
| Sustainability | BALANCE | 1.83 |
| Pet Ownership | JOY | 1.56 |
| Mindfulness | BALANCE | 1.41 |
| Travelling | THRILL | 1.4 |
| Social Media Usage | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| Brazil | 6.7% |
| United Kingdom | 6.0% |
See LGBT culture audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for LGBT culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.