LGBT culture Audience in Germany
LGBT culture has an estimated audience of 938,221 people in Germany. 58.0% are female, 42.0% are male, average age 29.6. Top brand affinities: Grimma, Dog breed, Faun (band), Combat sport, Stradivarius.
Top brand affinities include Grimma, Dog breed, Faun (band), with strongest over-indexing on Grimma (17.88× the country average). Demographically, the LGBT culture audience skews more female with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Politics & Society · Type: Topic
Demographics of LGBT culture fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 29.6 |
| Estimated audience size | 938,221 |
Audience persona
The typical LGBT culture fan in Germany is more female, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grimma.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grimma | 17.88× | Travel & Leisure |
| Dog breed | 1.79× | Pets & Animals |
| Faun (band) | 7.06× | Music & Radio |
| Combat sport | 1.65× | Sports |
| Stradivarius | 1.89× | Shopping |
| Product design | 1.91× | Business & Career |
| Commercial mortgage | 2.12× | Business & Career |
| Nurse education | 2.36× | Kids & Family |
| Inha University | 15.15× | Business & Career |
| Friedrich Gulda | 14.79× | Music & Radio |
| Fatteh | 6.83× | Food & Beverages |
| Bank account | 1.83× | Business & Career |
| Gilbert Burns (fighter) | 9.61× | Sports |
| Volvo V60 | 2.55× | Cars & Mobility |
| Cachorro | 1.83× | Pets & Animals |
| Kippah | 2.52× | Fashion & Accessoires |
| Italian Riviera | 1.57× | Travel & Leisure |
| Keeper (password manager) | 2.08× | Technology & Electronics |
| Paul Dano | 2.28× | Movies & TV |
| Parma | 2.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.76 |
| Sustainability | BALANCE | 1.83 |
| Pet Ownership | JOY | 1.56 |
| Mindfulness | BALANCE | 1.41 |
| Travelling | THRILL | 1.4 |
| Social Media Usage | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| Brazil | 6.7% |
| United Kingdom | 6.0% |
See LGBT culture audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for LGBT culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.