LGBT culture Audience in United States

LGBT culture has an estimated audience of 6,480,740 people in United States. 63.7% are female, 36.3% are male, average age 28.0. Top regions: California, Kentucky, Texas. Top brand affinities: Christina Hendricks, Superman, Houston Astros, Do it yourself (DIY), Indeed.com.

The average LGBT culture fan in United States is 28.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Kentucky, Texas. Top brand affinities include Christina Hendricks, Superman, Houston Astros, with strongest over-indexing on Christina Hendricks (17.42× the country average). Demographically, the LGBT culture audience skews more female with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of LGBT culture fans

Demographic split for LGBT culture audience in United States
MetricValue
Female63.7%
Male36.3%
Average age28.0
Estimated audience size6,480,740

Audience persona

The typical LGBT culture fan in United States is more female, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Christina Hendricks.

Top regions in United States

Top regions ranked by reach for LGBT culture in United States
RegionReachAffinity
California203,5390.29×
Kentucky114,0301.4×
Texas104,8180.19×
Virginia92,6140.59×
Mississippi86,2941.62×
Louisiana76,7260.92×
Arkansas76,6621.44×
Oklahoma74,9721.04×
Missouri74,3670.71×
Alabama71,4200.79×
West Virginia71,2392.36×
Michigan70,7910.42×
Florida68,5250.16×
Tennessee68,0400.52×
South Carolina67,5530.69×
Pennsylvania67,5130.31×
New York66,9130.18×
Indiana65,8190.56×
Kansas65,8011.29×
Illinois63,3240.29×
Hawaii62,8432.26×
Iowa62,4681.17×
Massachusetts62,2670.49×
North Carolina61,2010.31×
Ohio60,9530.31×
Georgia60,7050.3×
Wisconsin60,3550.62×
North Dakota59,5594.47×
Arizona58,1240.44×
Nebraska57,4791.77×
Connecticut57,3910.88×
New Mexico57,1781.76×
Nevada56,9940.91×
Rhode Island56,6802.75×
Colorado56,2840.55×
Oregon56,2660.76×
Utah55,9300.96×
Maryland55,2890.5×
New Jersey55,1560.33×
Minnesota53,9250.58×
Washington52,1000.4×
Delaware50,7592.84×
Washington, District of Columbia36,6501.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LGBT culture audience
BrandAffinityCategory
Christina Hendricks17.42×Movies & TV
Superman2.28×Movies & TV
Houston Astros6.88×Sports
Do it yourself (DIY)2.57×Home & Garden
Indeed.com3.11×Business & Career
Los Angeles Dodgers4.96×Sports
Harry Potter2.47×Movies & TV
Livemusic3.61×Music & Radio
Gay pride5.55×Politics & Society
Google Maps2.63×Internet & Social Media
Google News3.92×News
Disneyland Paris7.37×Travel & Leisure
Comedy club5.39×Movies & TV
Planet Fitness2.36×Sports
Film festival5.37×Movies & TV
Capital One2.31×Business & Career
Anti-aging cream3.92×Beauty & Wellness
Apple Store4.44×Shopping
TikTok1.73×Internet & Social Media
Anime and manga fandom3.38×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LGBT culture audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.06
SustainabilityBALANCE1.81
Design AffinityPREMIUM1.75
Early Adopter MentalityPOWER1.61
MindfulnessBALANCE1.58
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for LGBT culture
CountryShare
United States37.6%
Brazil6.7%
United Kingdom6.0%

See LGBT culture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does LGBT culture have in United States?

LGBT culture has an estimated audience of 6,480,740 people in United States, concentrated in California and Kentucky.

What is the gender split and age of LGBT culture fans?

63.7% of LGBT culture fans are female, 36.3% are male, with an average age of 28.0 years.

Which brands do LGBT culture fans like most?

LGBT culture fans show strongest brand affinity for Christina Hendricks (17.42×), Superman (2.28×), and Houston Astros (6.88×) over the country average.

Where do LGBT culture fans live in United States?

LGBT culture fans in United States are most concentrated in California (reach 203,539), Kentucky (reach 114,030), and Texas (reach 104,818). These three regions account for the largest share of the active audience.

What other brands do LGBT culture fans also like?

Beyond LGBT culture itself, the audience over-indexes on Superman (2.28×), Houston Astros (6.88×), Do it yourself (DIY) (2.57×), and Indeed.com (3.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LGBT culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.