Rascasse Audience Intelligence

LGBT culture Audience in United States

A data profile of the people who buy, follow and care about LGBT culture in United States — modelled from more than twelve digital signal sources. LGBT culture has an estimated audience of 6,480,740 people in United States.

#3191among Topic in United States#333in Politics & Society

The average LGBT culture fan in United States is 28.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Broadway theatre, Disneyland Paris, Superman, with strongest over-indexing on Broadway theatre (8.5× the country average).

Demographically, the LGBT culture audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

The typical LGBT culture fan in United States is more female, around 28.0 years old, with strong Mindfulness tendencies and a notable affinity for Broadway theatre.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LGBT culture profile in United States.

Audience size
6.5M
in United States
Gender
63.7%♀
36.3% male
Age
28.0
average years
Country rank
#5369
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LGBT culture fans

63.7% are female, 36.3% are male, average age 28.0.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for LGBT culture audience in United States
MetricValue
Female63.7%
Male36.3%
Average age28.0
Estimated audience size6,480,740
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the LGBT culture audience in United States
Age bracketShare%
16-1953%
20-2922%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

37.6%

of the worldwide LGBT culture audience comes from United States.

Worldwide audience distribution share by country for LGBT culture
CountryShare
United States37.6%
Brazil6.7%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LGBT culture audience in United States is strongest.

Fig. 05

Top regions by affinity

LGBT culture fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K1.40×
02Delaware~20K1.20×
03Rhode Island~20K1.19×
04West Virginia~30K1.16×
05Hawaii~30K1.14×
06Washington, District of Columbia~20K1.10×
07New Mexico~40K1.08×
08Nebraska~40K1.08×
09Mississippi~60K1.07×
10Kentucky~90K1.06×
11Arkansas~60K1.05×
12Kansas~50K1.03×
13Iowa~50K1.02×
14Oklahoma~70K1.00×
15Louisiana~80K0.99×
16Connecticut~60K0.99×
17Nevada~60K0.99×
18Utah~60K0.99×
19Alabama~90K0.98×
20Oregon~70K0.97×
21Missouri~100K0.96×
22South Carolina~90K0.96×
23Wisconsin~90K0.96×
24Tennessee~100K0.95×
25Indiana~100K0.95×
26Maryland~100K0.95×
27Colorado~100K0.95×
28Minnesota~90K0.95×
29Arizona~100K0.94×
30Michigan~200K0.93×
31New Jersey~200K0.93×
32Virginia~100K0.93×
33Washington~100K0.93×
34Massachusetts~100K0.93×
35Ohio~200K0.92×
36Georgia~200K0.92×
37North Carolina~200K0.92×
38Pennsylvania~200K0.91×
39Illinois~200K0.91×
40Florida~400K0.90×
41New York~300K0.89×
42Texas~500K0.86×
43California~600K0.78×
Fig. 06

Affinity by region

Affinity by region — LGBT culture, United States
0.78×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LGBT culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LGBT culture audience
#·InterestCategoryAffinity×
01BodrumTravel & Leisure14.81×
02International educationBusiness & Career11.21×
03Disneyland ParisTravel & Leisure9.99×
04Portrait paintingArts & Culture8.97×
05Broadway theatreTravel & Leisure8.50×
06Gender studiesPolitics & Society8.16×
07Brittany SnowMovies & TV5.99×
08Watercolor paintingArts & Culture5.60×
09Gay pridePolitics & Society5.19×
10Oil paintingArts & Culture5.19×
11Abstract artArts & Culture5.04×
12Modern artArts & Culture3.63×
13PhilanthropyArts & Culture3.43×
14Millie Bobby BrownMovies & TV3.38×
15Music festivalsMusic & Radio2.58×
16SupermanMovies & TV2.15×
17Personal careHealth2.15×
18Do it yourself (DIY)Home & Garden1.89×
19TikTokInternet & Social Media1.84×
20New York CityTravel & Leisure1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LGBT culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LGBT culture audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.16×
Design AffinityPREMIUM1.85×
SustainabilityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LGBT culture audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
Quality AwarenessPREMIUM0.86×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LGBT culture have in United States?

LGBT culture has an estimated audience of 6,480,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LGBT culture fans?

63.7% of LGBT culture fans are female, 36.3% are male, with an average age of 28.0 years.

03

Which brands do LGBT culture fans like most?

LGBT culture fans show strongest brand affinity for Broadway theatre (8.5×), Disneyland Paris (9.99×), and Superman (2.15×) over the country average.

04

Where do LGBT culture fans live in United States?

LGBT culture fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do LGBT culture fans also like?

Beyond LGBT culture itself, the audience over-indexes on Disneyland Paris (9.99×), Superman (2.15×), Watercolor painting (5.6×), and Bodrum (14.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See LGBT culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LGBT culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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