Rascasse Audience Intelligence

Gender identity Audience in United States

A data profile of the people who buy, follow and care about Gender identity in United States — modelled from more than twelve digital signal sources. Gender identity has an estimated audience of 2,441,503 people in United States.

#5687among Topic in United States#783in Politics & Society

The average Gender identity fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Tennessee, Texas.

Top brand affinities include Gender studies, Superman, Broadway theatre, with strongest over-indexing on Gender studies (30.88× the country average).

Demographically, the Gender identity audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gender identity fan in United States is more female, around 32.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gender studies.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gender identity profile in United States.

Audience size
2.4M
in United States
Gender
67.6%♀
32.4% male
Age
32.2
average years
Country rank
#12122
Topic in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gender identity fans

67.6% are female, 32.4% are male, average age 32.2.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Gender identity audience in United States
MetricValue
Female67.6%
Male32.4%
Average age32.2
Estimated audience size2,441,503
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Gender identity audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3914%
40-4912%
50+11%
Fig. 04

Worldwide distribution

45.2%

of the worldwide Gender identity audience comes from United States.

Worldwide audience distribution share by country for Gender identity
CountryShare
United States45.2%
Brazil7.6%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gender identity audience in United States is strongest.

Fig. 05

Top regions by affinity

Gender identity fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~300K7.06×
02California~400K1.35×
03Massachusetts~60K1.27×
04Oregon~40K1.26×
05Maryland~50K1.25×
06Washington, District of Columbia~9K1.24×
07Alabama~40K1.22×
08Washington~60K1.21×
09Hawaii~10K1.13×
10Iowa~20K1.11×
11Vermont~5K1.11×
12Illinois~90K1.09×
13New York~100K1.08×
14Connecticut~30K1.06×
15Maine~9K1.05×
16New Jersey~60K1.03×
17Minnesota~40K1.02×
18Kentucky~30K1.01×
19Rhode Island~8K1.00×
20North Carolina~70K0.98×
21Virginia~60K0.97×
22Delaware~6K0.96×
23West Virginia~10K0.95×
24New Hampshire~9K0.95×
25Nebraska~10K0.93×
26Alaska~5K0.93×
27Michigan~60K0.92×
28Colorado~40K0.92×
29Wisconsin~30K0.91×
30Arkansas~20K0.91×
31North Dakota~5K0.91×
32Pennsylvania~70K0.90×
33Louisiana~30K0.89×
34New Mexico~10K0.88×
35Ohio~70K0.87×
36Mississippi~20K0.87×
37Kansas~20K0.87×
38Georgia~60K0.86×
39South Dakota~5K0.86×
40Missouri~30K0.85×
41Utah~20K0.85×
42Montana~6K0.84×
43Indiana~40K0.83×
44Oklahoma~20K0.83×
45Nevada~20K0.83×
46Arizona~40K0.82×
47Idaho~10K0.81×
48South Carolina~30K0.76×
49Texas~200K0.73×
50Florida~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Gender identity, United States
0.65×1.00×7.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gender identity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gender identity audience
#·InterestCategoryAffinity×
01Gender studiesPolitics & Society30.88×
02Transgender activismPolitics & Society16.52×
03Scarface (1983 film)Movies & TV6.18×
04Brittany SnowMovies & TV6.00×
05Disneyland ParisTravel & Leisure5.83×
06Harry StylesMusic & Radio5.32×
07Gay pridePolitics & Society5.00×
08Art exhibitionArts & Culture4.39×
09Broadway theatreTravel & Leisure4.29×
10Gothic fashionFashion & Accessoires3.99×
11New York PostNews3.39×
12Millie Bobby BrownMovies & TV3.33×
13Contemporary artArts & Culture2.83×
14MuseumArts & Culture2.72×
15Fine artBusiness & Career2.71×
16Taylor SwiftMusic & Radio2.22×
17SupermanMovies & TV2.13×
18Harry PotterMovies & TV1.98×
19Do it yourself (DIY)Home & Garden1.74×
20PodcastMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gender identity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gender identity audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.62×
SustainabilityBALANCE1.58×
MindfulnessBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gender identity audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Convenience OrientationPREMIUM0.93×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gender identity have in United States?

Gender identity has an estimated audience of 2,441,503 people in United States, concentrated in California and Tennessee.

02

What is the gender split and age of Gender identity fans?

67.6% of Gender identity fans are female, 32.4% are male, with an average age of 32.2 years.

03

Which brands do Gender identity fans like most?

Gender identity fans show strongest brand affinity for Gender studies (30.88×), Superman (2.13×), and Broadway theatre (4.29×) over the country average.

04

Where do Gender identity fans live in United States?

Gender identity fans in United States are most concentrated in California (reach ~400K), Tennessee (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gender identity fans also like?

Beyond Gender identity itself, the audience over-indexes on Superman (2.13×), Broadway theatre (4.29×), Art exhibition (4.39×), and Brittany Snow (6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Gender identity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender identity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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