Gender identity Audience in United States

Gender identity logo

Gender identity has an estimated audience of 2,441,503 people in United States. 67.6% are female, 32.4% are male, average age 32.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Dog breed, Google Home, Product design.

The average Gender identity fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Gender identity audience skews more female with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gender identity fans

Demographic split for Gender identity audience in United States
MetricValue
Female67.6%
Male32.4%
Average age32.2
Estimated audience size2,441,503

Audience persona

The typical Gender identity fan in United States is more female, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Gender identity in United States
RegionReachAffinity
California404,0671.5×
Texas173,9350.83×
New York172,8421.27×
Florida117,0280.71×
Illinois97,9061.2×
North Carolina80,5461.1×
Pennsylvania80,4170.98×
Ohio72,0810.96×
Georgia71,7880.95×
New Jersey69,8091.12×
Virginia65,4861.1×
Massachusetts65,3691.36×
Washington65,2311.33×
Michigan64,8121.02×
Maryland55,3651.32×
Arizona45,6120.91×
Tennessee43,8460.9×
Minnesota39,8191.14×
Indiana39,7240.89×
Colorado38,1520.99×
Oregon37,1781.33×
Wisconsin36,8381×
Missouri35,6930.91×
Kentucky31,0621.01×
Connecticut28,6171.17×
Louisiana28,5370.91×
South Carolina28,1620.77×
Alabama27,5360.81×
Iowa25,1061.25×
Oklahoma22,6750.84×
Nevada21,0430.89×
Utah19,0500.87×
Arkansas18,1730.9×
Kansas17,2120.89×
Mississippi15,9890.79×
Hawaii13,2711.26×
Nebraska11,5900.95×
West Virginia10,9670.96×
New Mexico10,6720.87×
Washington, District of Columbia10,4861.43×
New Hampshire9,4370.98×
Maine9,4151.08×
Idaho8,9630.73×
Rhode Island7,7220.99×
Delaware6,4310.95×
Vermont4,9371.15×
Montana4,8130.71×
Alaska4,2620.82×
North Dakota4,2190.84×
South Dakota3,6670.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender identity audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Dog breed2.38×Pets & Animals
Google Home11.66×Technology & Electronics
Product design3.22×Business & Career
Combat sport2.59×Sports
Bank account3.33×Business & Career
Historic site5.05×Arts & Culture
Halsey, Oregon9.1×Travel & Leisure
The Historian16.48×Literature
UK garage5.66×Music & Radio
Solo climbing7.08×Sports
Collectable1.56×Kids & Family
Vocal harmony4.18×Music & Radio
Grinch3.6×Movies & TV
Natural rubber1.81×Cars & Mobility
Electrolyte3.72×Health
Eurail16.57×Cars & Mobility
Goop3.99×Internet & Social Media
Isometric exercise6.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender identity audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.31
SustainabilityBALANCE1.82
Early Adopter MentalityPOWER1.54
Urban LifestyleOPEN1.51
MindfulnessBALANCE1.5
ExtroversionTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Gender identity
CountryShare
United States45.2%
Brazil7.6%
Germany5.8%

See Gender identity audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gender identity have in United States?

Gender identity has an estimated audience of 2,441,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Gender identity fans?

67.6% of Gender identity fans are female, 32.4% are male, with an average age of 32.2 years.

Which brands do Gender identity fans like most?

Gender identity fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Dog breed (2.38×) over the country average.

Where do Gender identity fans live in United States?

Gender identity fans in United States are most concentrated in California (reach 404,067), Texas (reach 173,935), and New York (reach 172,842). These three regions account for the largest share of the active audience.

What other brands do Gender identity fans also like?

Beyond Gender identity itself, the audience over-indexes on Mathcore (18.06×), Dog breed (2.38×), Google Home (11.66×), and Product design (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender identity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.