G-Star Raw Audience in Germany
G-Star Raw has an estimated audience of 828,529 people in Germany. 59.3% are female, 40.7% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WE Fashion, COS, Gina Tricot, Tom Tailor, C&A.
The average G-Star Raw fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WE Fashion, COS, Gina Tricot, with strongest over-indexing on WE Fashion (13.7× the country average). Demographically, the G-Star Raw audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of G-Star Raw fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 34.3 |
| Estimated audience size | 828,529 |
Audience persona
The typical G-Star Raw fan in Germany is more female, around 34.3 years old, with strong Creativity tendencies and a notable affinity for WE Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,300 | 0.95× |
| Bayern | 118,960 | 0.89× |
| Baden-Württemberg | 110,397 | 0.98× |
| Berlin | 84,747 | 2.29× |
| Niedersachsen | 67,861 | 0.84× |
| Hessen | 60,984 | 0.97× |
| Sachsen | 40,784 | 1× |
| Rheinland-Pfalz | 33,818 | 0.81× |
| Brandenburg | 22,704 | 0.88× |
| Schleswig-Holstein | 22,697 | 0.76× |
| Hamburg | 22,570 | 1.21× |
| Mecklenburg-Vorpommern | 21,544 | 1.36× |
| Thüringen | 16,495 | 0.78× |
| Sachsen-Anhalt | 14,987 | 0.7× |
| Bremen | 6,917 | 0.98× |
| Saarland | 6,055 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WE Fashion | 13.7× | Fashion & Accessoires |
| COS | 6.82× | Shopping |
| Gina Tricot | 7.69× | Fashion & Accessoires |
| Tom Tailor | 6.92× | Fashion & Accessoires |
| C&A | 3.72× | Shopping |
| Gala | 2.78× | News |
| Bershka | 5.09× | Shopping |
| Pepe Jeans | 9.25× | Fashion & Accessoires |
| Mango | 4.54× | Shopping |
| Undergarment | 2.99× | Fashion & Accessoires |
| Max Mara | 6.19× | Fashion & Accessoires |
| Fossil | 10.58× | Fashion & Accessoires |
| H&M | 2.11× | Shopping |
| G-Star | 11.76× | Fashion & Accessoires |
| Oysho | 5.77× | Fashion & Accessoires |
| Breuninger | 2.73× | Fashion & Accessoires |
| Maje | 9.48× | Shopping |
| Hermès | 2.37× | Fashion & Accessoires |
| Calvin Klein | 4.27× | Fashion & Accessoires |
| Zara | 2.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.61 |
| Design Affinity | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.26 |
| Luxury Orientation | PREMIUM | 1.23 |
| Quality Awareness | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.6% |
| Japan | 10.3% |
| United States | 8.7% |
See G-Star Raw audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does G-Star Raw have in Germany?
G-Star Raw has an estimated audience of 828,529 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of G-Star Raw fans?
59.3% of G-Star Raw fans are female, 40.7% are male, with an average age of 34.3 years.
Which brands do G-Star Raw fans like most?
G-Star Raw fans show strongest brand affinity for WE Fashion (13.7×), COS (6.82×), and Gina Tricot (7.69×) over the country average.
Where do G-Star Raw fans live in Germany?
G-Star Raw fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,300), Bayern (reach 118,960), and Baden-Württemberg (reach 110,397). These three regions account for the largest share of the active audience.
What other brands do G-Star Raw fans also like?
Beyond G-Star Raw itself, the audience over-indexes on COS (6.82×), Gina Tricot (7.69×), Tom Tailor (6.92×), and C&A (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for G-Star Raw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.