Rascasse Audience Intelligence

G-Star Raw Target Market in Germany

A data profile of the people who buy, follow and care about G-Star Raw in Germany — modelled from more than twelve digital signal sources. G-Star Raw has an estimated audience of 1,193,282 people in Germany.

#12among Premium fashion in Germany#716among Brand in Germany#298in Fashion & Accessoires

The average G-Star Raw fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include WE Fashion, COS, Gina Tricot, with strongest over-indexing on WE Fashion (13.7× the country average).

Demographically, the G-Star Raw audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical G-Star Raw fan in Germany is more female, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for WE Fashion.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the G-Star Raw profile in Germany.

Audience size
1.2M
in Germany
Gender
59.3%♀
40.7% male
Age
34.3
average years
Country rank
#5534
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of G-Star Raw

59.3% are female, 40.7% are male, average age 34.3.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for G-Star Raw audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age34.3
Estimated audience size1,193,282
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the G-Star Raw audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3923%
40-4917%
50+8%
Fig. 04

Worldwide distribution

18.3%

of the worldwide G-Star Raw audience comes from Germany.

Worldwide audience distribution share by country for G-Star Raw
CountryShare
Germany18.3%
Netherlands11.0%
France10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the G-Star Raw audience in Germany is strongest.

Fig. 05

Top regions by affinity

G-Star Raw customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.48×
02Thüringen~30K1.25×
03Sachsen~50K1.12×
04Hamburg~20K1.11×
05Mecklenburg-Vorpommern~20K1.08×
06Bremen~8K1.08×
07Sachsen-Anhalt~20K1.00×
08Hessen~60K0.97×
09Berlin~40K0.96×
10Rheinland-Pfalz~40K0.94×
11Niedersachsen~70K0.93×
12Baden-Württemberg~100K0.91×
13Bayern~100K0.85×
14Brandenburg~20K0.84×
15Schleswig-Holstein~20K0.80×
16Saarland~7K0.71×
Fig. 06

Affinity by region

Affinity by region — G-Star Raw, Germany
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the G-Star Raw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for G-Star Raw audience
#·InterestCategoryAffinity×
01WE FashionFashion & Accessoires13.70×
02NapapijriFashion & Accessoires12.31×
03G-StarFashion & Accessoires11.76×
04FossilFashion & Accessoires10.58×
05MajeShopping9.48×
06Pepe JeansFashion & Accessoires9.25×
07Gina TricotFashion & Accessoires7.69×
08Tom TailorFashion & Accessoires6.92×
09COSShopping6.82×
10Max MaraFashion & Accessoires6.19×
11OyshoFashion & Accessoires5.77×
12BershkaShopping5.09×
13MangoShopping4.54×
14Calvin KleinFashion & Accessoires4.27×
15C&AShopping3.72×
16UndergarmentFashion & Accessoires2.99×
17BreuningerFashion & Accessoires2.73×
18ZaraShopping2.73×
19HermèsFashion & Accessoires2.37×
20H&MShopping2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the G-Star Raw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by G-Star Raw audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.74×
Early Adopter MentalityPOWER1.60×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by G-Star Raw audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.77×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is G-Star Raw's target market in Germany?

G-Star Raw's target market in Germany covers an estimated 1,193,282 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of G-Star Raw customers?

59.3% of the G-Star Raw audience are female, 40.7% are male, with an average age of 34.3 years.

03

Which brands do G-Star Raw fans like most?

G-Star Raw fans show strongest brand affinity for WE Fashion (13.7×), COS (6.82×), and Gina Tricot (7.69×) over the country average.

04

Where do G-Star Raw fans live in Germany?

G-Star Raw fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do G-Star Raw fans also like?

Beyond G-Star Raw itself, the audience over-indexes on COS (6.82×), Gina Tricot (7.69×), Tom Tailor (6.92×), and C&A (3.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in Germany

See G-Star Raw audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for G-Star Raw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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