Rascasse Audience Intelligence

G-Star Raw Target Market in United States

A data profile of the people who buy, follow and care about G-Star Raw in United States — modelled from more than twelve digital signal sources. G-Star Raw has an estimated audience of 532,469 people in United States.

#23among Premium fashion in United States#3624among Brand in United States#1300in Fashion & Accessoires

The average G-Star Raw fan in United States is 33.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Dolphin, Chico's (clothing retailer), Zadig & Voltaire, with strongest over-indexing on Dolphin (7.38× the country average).

Demographically, the G-Star Raw audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical G-Star Raw fan in United States is more male, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Dolphin.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the G-Star Raw profile in United States.

Audience size
532K
in United States
Gender
33.2%♀
66.8% male
Age
33.4
average years
Country rank
#35311
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of G-Star Raw

33.2% are female, 66.8% are male, average age 33.4.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for G-Star Raw audience in United States
MetricValue
Female33.2%
Male66.8%
Average age33.4
Estimated audience size532,469
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the G-Star Raw audience in United States
Age bracketShare%
16-1929%
20-2928%
30-3921%
40-4914%
50+8%
Fig. 04

Worldwide distribution

8.2%

of the worldwide G-Star Raw audience comes from United States.

Worldwide audience distribution share by country for G-Star Raw
CountryShare
Germany18.3%
Netherlands11.0%
France10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the G-Star Raw audience in United States is strongest.

Fig. 05

Top regions by affinity

G-Star Raw customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K6.71×
02Maryland~30K4.53×
03New York~70K3.52×
04New Jersey~30K2.80×
05Georgia~20K1.86×
06Ohio~20K1.41×
07Pennsylvania~20K1.38×
08Delaware~1K1.37×
09Virginia~10K1.30×
10Illinois~10K1.20×
11Florida~30K1.18×
12California~50K1.16×
13Connecticut~4K1.14×
14Massachusetts~7K1.00×
15North Carolina~10K0.94×
16Nevada~3K0.94×
17Louisiana~4K0.93×
18Washington~7K0.89×
19Alaska<1K0.87×
20South Carolina~5K0.86×
21North Dakota<1K0.86×
22Vermont<1K0.86×
23Utah~3K0.85×
24South Dakota<1K0.85×
25Rhode Island<1K0.83×
26Montana<1K0.83×
27Mississippi~2K0.81×
28Oregon~3K0.79×
29Alabama~4K0.78×
30New Hampshire~1K0.78×
31Maine~1K0.78×
32West Virginia~1K0.77×
33Texas~20K0.76×
34Hawaii~1K0.76×
35Idaho~1K0.74×
36New Mexico~1K0.72×
37Nebraska~1K0.72×
38Arkansas~2K0.69×
39Kansas~2K0.67×
40Iowa~2K0.65×
41Colorado~4K0.63×
42Oklahoma~3K0.63×
43Tennessee~5K0.62×
44Michigan~6K0.61×
45Kentucky~3K0.61×
46Missouri~4K0.59×
47Minnesota~3K0.59×
48Arizona~4K0.58×
49Indiana~4K0.57×
50Wisconsin~3K0.57×
Fig. 06

Affinity by region

Affinity by region — G-Star Raw, United States
0.57×1.00×6.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the G-Star Raw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for G-Star Raw audience
#·InterestCategoryAffinity×
01Zadig & VoltaireFashion & Accessoires32.71×
02John VarvatosBeauty & Wellness23.48×
03Comme des GarçonsFashion & Accessoires11.08×
04Chico's (clothing retailer)Fashion & Accessoires9.17×
05Tommy HilfigerFashion & Accessoires7.82×
06DolphinPets & Animals7.38×
07BalenciagaFashion & Accessoires6.28×
08Calvin KleinFashion & Accessoires6.22×
09Ready-to-wearFashion & Accessoires5.93×
10JordanTravel & Leisure5.06×
11Banana RepublicFashion & Accessoires4.32×
12New BalanceFashion & Accessoires4.07×
13Men's clothingFashion & Accessoires3.20×
14Sports equipmentSports3.14×
15CountryTravel & Leisure2.63×
16Macy'sShopping2.39×
17American footballSports2.13×
18BasketballSports2.07×
19Video gamesGames1.85×
20FIFA World Cup 2026Sports1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the G-Star Raw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by G-Star Raw audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.12×
Luxury OrientationPREMIUM2.06×
Early Adopter MentalityPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by G-Star Raw audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.59×
TraditionCONSERVATISM0.73×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is G-Star Raw's target market in United States?

G-Star Raw's target market in United States covers an estimated 532,469 people, concentrated in New York and California.

02

What is the gender split and age of G-Star Raw customers?

33.2% of the G-Star Raw audience are female, 66.8% are male, with an average age of 33.4 years.

03

Which brands do G-Star Raw fans like most?

G-Star Raw fans show strongest brand affinity for Dolphin (7.38×), Chico's (clothing retailer) (9.17×), and Zadig & Voltaire (32.71×) over the country average.

04

Where do G-Star Raw fans live in United States?

G-Star Raw fans in United States are most concentrated in New York (reach ~70K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do G-Star Raw fans also like?

Beyond G-Star Raw itself, the audience over-indexes on Chico's (clothing retailer) (9.17×), Zadig & Voltaire (32.71×), Men's clothing (3.2×), and Balenciaga (6.28×) compared to the United States average.

Appendix

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See G-Star Raw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for G-Star Raw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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