G-Star Raw Audience in United States

G-Star Raw logo

G-Star Raw has an estimated audience of 370,302 people in United States. 33.2% are female, 66.8% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: Dolphin, Chico's (clothing retailer), Zadig & Voltaire, Men's clothing, Balenciaga.

The average G-Star Raw fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dolphin, Chico's (clothing retailer), Zadig & Voltaire, with strongest over-indexing on Dolphin (7.38× the country average). Demographically, the G-Star Raw audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of G-Star Raw fans

Demographic split for G-Star Raw audience in United States
MetricValue
Female33.2%
Male66.8%
Average age33.4
Estimated audience size370,302

Audience persona

The typical G-Star Raw fan in United States is more male, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Dolphin.

Top regions in United States

Top regions ranked by reach for G-Star Raw in United States
RegionReachAffinity
California72,5811.78×
New York70,4073.4×
Texas35,8651.13×
Florida32,5501.3×
New Jersey29,2303.1×
Georgia22,3511.96×
Pennsylvania18,9731.52×
Illinois17,7431.44×
Maryland14,9162.34×
Virginia11,4971.27×
North Carolina10,9880.99×
Ohio10,5630.93×
Massachusetts9,7361.33×
Washington7,6531.03×
Michigan7,0780.73×
Nevada5,9091.65×
Louisiana5,4511.14×
Arizona5,4130.72×
Tennessee5,2910.71×
Connecticut4,4911.21×
South Carolina4,4750.8×
Alabama4,1830.81×
Colorado4,0650.7×
Indiana3,7910.56×
Oregon3,7000.87×
Minnesota3,5720.67×
Washington, District of Columbia3,5713.21×
Missouri3,3660.56×
Utah2,8730.87×
Wisconsin2,6080.47×
Mississippi2,2370.73×
Kentucky2,0900.45×
Arkansas1,5820.52×
Oklahoma1,5480.38×
Delaware1,5111.48×
Kansas1,4210.49×
Iowa1,2290.4×
Hawaii9960.63×
Rhode Island9790.83×
New Hampshire9300.64×
New Mexico8780.47×
Idaho7580.41×
Nebraska7450.4×
West Virginia6840.4×
Maine6800.51×
Vermont4550.7×
Alaska4100.52×
Montana3870.38×
South Dakota3520.41×
North Dakota3430.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for G-Star Raw audience
BrandAffinityCategory
Dolphin7.38×Pets & Animals
Chico's (clothing retailer)9.17×Fashion & Accessoires
Zadig & Voltaire32.71×Fashion & Accessoires
Men's clothing3.2×Fashion & Accessoires
Balenciaga6.28×Fashion & Accessoires
Comme des Garçons11.08×Fashion & Accessoires
Tommy Hilfiger7.82×Fashion & Accessoires
New Balance4.07×Fashion & Accessoires
John Varvatos23.48×Beauty & Wellness
Banana Republic4.32×Fashion & Accessoires
Basketball2.07×Sports
American football2.13×Sports
Jordan5.06×Travel & Leisure
Country2.63×Travel & Leisure
Calvin Klein6.22×Fashion & Accessoires
Video games1.85×Games
Macy's2.39×Shopping
Ready-to-wear5.93×Fashion & Accessoires
Sports equipment3.14×Sports
Queens3.47×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by G-Star Raw audience
TraitClusterScore
Luxury OrientationPREMIUM2.51
SustainabilityBALANCE2.16
LGBTQ+ IdentityOPEN1.77
Early Adopter MentalityPOWER1.63
Design AffinityPREMIUM1.56
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for G-Star Raw
CountryShare
Germany19.6%
Japan10.3%
United States8.7%

See G-Star Raw audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does G-Star Raw have in United States?

G-Star Raw has an estimated audience of 370,302 people in United States, concentrated in California and New York.

What is the gender split and age of G-Star Raw fans?

33.2% of G-Star Raw fans are female, 66.8% are male, with an average age of 33.4 years.

Which brands do G-Star Raw fans like most?

G-Star Raw fans show strongest brand affinity for Dolphin (7.38×), Chico's (clothing retailer) (9.17×), and Zadig & Voltaire (32.71×) over the country average.

Where do G-Star Raw fans live in United States?

G-Star Raw fans in United States are most concentrated in California (reach 72,581), New York (reach 70,407), and Texas (reach 35,865). These three regions account for the largest share of the active audience.

What other brands do G-Star Raw fans also like?

Beyond G-Star Raw itself, the audience over-indexes on Chico's (clothing retailer) (9.17×), Zadig & Voltaire (32.71×), Men's clothing (3.2×), and Balenciaga (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for G-Star Raw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.