Jordan Audience in United States
Jordan has an estimated audience of 15,542,402 people in United States. 47.3% are female, 52.7% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Jeep Wagoneer, Bank account, Staycation, Home staging.
The average Jordan fan in United States is 37.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Jeep Wagoneer, Bank account, with strongest over-indexing on Elsword (24.23× the country average). Demographically, the Jordan audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Jordan fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 37.2 |
| Estimated audience size | 15,542,402 |
Audience persona
The typical Jordan fan in United States is balanced, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,792,997 | 1.34× |
| California | 1,784,008 | 1.04× |
| Florida | 1,222,579 | 1.16× |
| New York | 1,057,015 | 1.22× |
| Georgia | 762,892 | 1.59× |
| Illinois | 656,900 | 1.27× |
| North Carolina | 632,170 | 1.35× |
| Ohio | 522,395 | 1.09× |
| Pennsylvania | 501,217 | 0.96× |
| Virginia | 418,888 | 1.11× |
| Alabama | 417,256 | 1.92× |
| New Jersey | 407,351 | 1.03× |
| Michigan | 400,223 | 0.98× |
| Tennessee | 382,200 | 1.23× |
| Louisiana | 364,940 | 1.82× |
| South Carolina | 352,201 | 1.51× |
| Arizona | 347,736 | 1.1× |
| Maryland | 344,476 | 1.29× |
| Indiana | 337,589 | 1.19× |
| Massachusetts | 302,448 | 0.99× |
| Mississippi | 282,986 | 2.21× |
| Missouri | 253,185 | 1.01× |
| Washington | 237,000 | 0.76× |
| Kentucky | 201,597 | 1.03× |
| Colorado | 201,105 | 0.82× |
| Wisconsin | 197,613 | 0.85× |
| Connecticut | 190,219 | 1.22× |
| Minnesota | 174,277 | 0.78× |
| Arkansas | 168,787 | 1.32× |
| Oklahoma | 167,543 | 0.97× |
| Nevada | 140,073 | 0.93× |
| Kansas | 109,624 | 0.9× |
| Oregon | 109,245 | 0.61× |
| Utah | 94,911 | 0.68× |
| Iowa | 90,917 | 0.71× |
| New Mexico | 77,080 | 0.99× |
| Nebraska | 65,026 | 0.83× |
| West Virginia | 58,607 | 0.81× |
| Washington, District of Columbia | 52,887 | 1.13× |
| Rhode Island | 50,842 | 1.03× |
| Idaho | 42,441 | 0.54× |
| New Hampshire | 40,655 | 0.66× |
| Delaware | 38,143 | 0.89× |
| Maine | 33,738 | 0.61× |
| Hawaii | 29,774 | 0.45× |
| South Dakota | 21,973 | 0.61× |
| Montana | 20,726 | 0.48× |
| Alaska | 17,876 | 0.54× |
| North Dakota | 16,968 | 0.53× |
| Wyoming | 11,635 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 24.23× | Games |
| Jeep Wagoneer | 6.61× | Cars & Mobility |
| Bank account | 2.12× | Business & Career |
| Staycation | 2.53× | Home & Garden |
| Home staging | 3.9× | Home & Garden |
| Litter box | 1.55× | Pets & Animals |
| Highland games | 5.37× | Sports |
| 3D printing | 1.52× | Technology & Electronics |
| Ellen Burstyn | 5.37× | Movies & TV |
| Thom Browne | 5.37× | Fashion & Accessoires |
| Cam Ward | 2.09× | Sports |
| Chili con carne | 3.93× | Food & Beverages |
| Notre Dame Fighting Irish football | 2.46× | Sports |
| Acoustic music | 2.19× | Music & Radio |
| Graham Greene | 2.89× | Literature |
| Noodle (Gorillaz) | 1.57× | Music & Radio |
| N1 road (South Africa) | 1.72× | Travel & Leisure |
| Wizards of Waverly Place | 2.62× | Movies & TV |
| Consequence (rapper) | 2.44× | Music & Radio |
| Kona Grill | 4.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.91 |
| Extroversion | THRILL | 1.37 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Social Media Usage | JOY | 1.18 |
| Sports Activity | POWER | 1.17 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| India | 8.8% |
| Saudi Arabia | 6.4% |
See Jordan audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Jordan have in United States?
Jordan has an estimated audience of 15,542,402 people in United States, concentrated in Texas and California.
What is the gender split and age of Jordan fans?
47.3% of Jordan fans are female, 52.7% are male, with an average age of 37.2 years.
Which brands do Jordan fans like most?
Jordan fans show strongest brand affinity for Elsword (24.23×), Jeep Wagoneer (6.61×), and Bank account (2.12×) over the country average.
Where do Jordan fans live in United States?
Jordan fans in United States are most concentrated in Texas (reach 1,792,997), California (reach 1,784,008), and Florida (reach 1,222,579). These three regions account for the largest share of the active audience.
What other brands do Jordan fans also like?
Beyond Jordan itself, the audience over-indexes on Jeep Wagoneer (6.61×), Bank account (2.12×), Staycation (2.53×), and Home staging (3.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.