Rascasse Audience Intelligence

Jordan Audience in United States

A data profile of the people who buy, follow and care about Jordan in United States — modelled from more than twelve digital signal sources. Jordan has an estimated audience of 15,542,402 people in United States.

#22among Country in United States#120among POI in United States#193in Travel & Leisure

The average Jordan fan in United States is 37.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FIFA World Cup, FedEx, Israel, with strongest over-indexing on FIFA World Cup (1.61× the country average).

Demographically, the Jordan audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jordan fan in United States is balanced, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jordan profile in United States.

Audience size
15.5M
in United States
Gender
47.3%♀
52.7% male
Age
37.2
average years
Country rank
#2230
POI in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jordan fans

47.3% are female, 52.7% are male, average age 37.2.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Jordan audience in United States
MetricValue
Female47.3%
Male52.7%
Average age37.2
Estimated audience size15,542,402
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Jordan audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4916%
50+18%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Jordan audience comes from United States.

Worldwide audience distribution share by country for Jordan
CountryShare
United States20.2%
India8.8%
Saudi Arabia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jordan audience in United States is strongest.

Fig. 05

Top regions by affinity

Jordan fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K2.28×
02Louisiana~400K1.90×
03Alabama~400K1.88×
04Georgia~700K1.54×
05South Carolina~300K1.49×
06Arkansas~200K1.33×
07Texas~1.5M1.28×
08North Carolina~600K1.28×
09Maryland~300K1.27×
10Connecticut~200K1.22×
11Illinois~600K1.21×
12Tennessee~400K1.20×
13Indiana~300K1.17×
14New York~1M1.15×
15Washington, District of Columbia~50K1.14×
16Florida~1M1.10×
17Arizona~300K1.09×
18Ohio~500K1.07×
19Virginia~400K1.07×
20Rhode Island~50K1.05×
21Kentucky~200K1.03×
22Missouri~300K1.02×
23Minnesota~200K1.01×
24New Jersey~400K0.99×
25New Mexico~80K0.98×
26California~1.5M0.97×
27Michigan~400K0.97×
28Massachusetts~300K0.96×
29Oklahoma~200K0.95×
30Pennsylvania~500K0.93×
31Delaware~40K0.91×
32Nevada~100K0.90×
33Kansas~100K0.89×
34Wisconsin~200K0.84×
35Nebraska~70K0.84×
36West Virginia~60K0.83×
37Colorado~200K0.77×
38Washington~200K0.72×
39Iowa~90K0.72×
40New Hampshire~40K0.69×
41Utah~90K0.68×
42South Dakota~20K0.66×
43Maine~40K0.63×
44Oregon~100K0.61×
45North Dakota~20K0.59×
46Alaska~20K0.58×
47Idaho~40K0.56×
48Montana~20K0.56×
49Wyoming~10K0.56×
50Hawaii~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Jordan, United States
0.46×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jordan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jordan audience
#·InterestCategoryAffinity×
01Erin AndrewsSports7.31×
02Qatar AirwaysTravel & Leisure5.37×
03LufthansaTravel & Leisure5.37×
04LebanonTravel & Leisure4.78×
05Comme des GarçonsFashion & Accessoires4.50×
06DubaiTravel & Leisure3.85×
07ASAP RockyMusic & Radio3.47×
08PumaFashion & Accessoires3.44×
09IsraelTravel & Leisure3.32×
10ReebokFashion & Accessoires2.54×
11FedExBusiness & Career2.41×
12Foot LockerShopping2.36×
13New BalanceFashion & Accessoires2.35×
14Drudge ReportSports2.34×
15InnovationBusiness & Career1.98×
16American ExpressBusiness & Career1.88×
17Solar energyHome & Garden1.84×
18Vehicle insuranceCars & Mobility1.72×
19Discount storesShopping1.62×
20FIFA World CupSports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jordan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jordan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Convenience OrientationPREMIUM1.26×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jordan audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Pet OwnershipJOY0.77×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jordan have in United States?

Jordan has an estimated audience of 15,542,402 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jordan fans?

47.3% of Jordan fans are female, 52.7% are male, with an average age of 37.2 years.

03

Which brands do Jordan fans like most?

Jordan fans show strongest brand affinity for FIFA World Cup (1.61×), FedEx (2.41×), and Israel (3.32×) over the country average.

04

Where do Jordan fans live in United States?

Jordan fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Jordan fans also like?

Beyond Jordan itself, the audience over-indexes on FedEx (2.41×), Israel (3.32×), New Balance (2.35×), and Lebanon (4.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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