Jordan Audience in United States

Jordan has an estimated audience of 15,542,402 people in United States. 47.3% are female, 52.7% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, Houston Astros, Honda HR-V, Supreme, New Balance.

The average Jordan fan in United States is 37.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, Houston Astros, Honda HR-V, with strongest over-indexing on Kia Sportage (24.23× the country average). Demographically, the Jordan audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Jordan fans

Demographic split for Jordan audience in United States
MetricValue
Female47.3%
Male52.7%
Average age37.2
Estimated audience size15,542,402

Audience persona

The typical Jordan fan in United States is balanced, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Jordan in United States
RegionReachAffinity
Texas1,792,9971.34×
California1,784,0081.04×
Florida1,222,5791.16×
New York1,057,0151.22×
Georgia762,8921.59×
Illinois656,9001.27×
North Carolina632,1701.35×
Ohio522,3951.09×
Pennsylvania501,2170.96×
Virginia418,8881.11×
Alabama417,2561.92×
New Jersey407,3511.03×
Michigan400,2230.98×
Tennessee382,2001.23×
Louisiana364,9401.82×
South Carolina352,2011.51×
Arizona347,7361.1×
Maryland344,4761.29×
Indiana337,5891.19×
Massachusetts302,4480.99×
Mississippi282,9862.21×
Missouri253,1851.01×
Washington237,0000.76×
Kentucky201,5971.03×
Colorado201,1050.82×
Wisconsin197,6130.85×
Connecticut190,2191.22×
Minnesota174,2770.78×
Arkansas168,7871.32×
Oklahoma167,5430.97×
Nevada140,0730.93×
Kansas109,6240.9×
Oregon109,2450.61×
Utah94,9110.68×
Iowa90,9170.71×
New Mexico77,0800.99×
Nebraska65,0260.83×
West Virginia58,6070.81×
Washington, District of Columbia52,8871.13×
Rhode Island50,8421.03×
Idaho42,4410.54×
New Hampshire40,6550.66×
Delaware38,1430.89×
Maine33,7380.61×
Hawaii29,7740.45×
South Dakota21,9730.61×
Montana20,7260.48×
Alaska17,8760.54×
North Dakota16,9680.53×
Wyoming11,6350.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jordan audience
BrandAffinityCategory
Kia Sportage24.23×Cars & Mobility
Houston Astros6.29×Sports
Honda HR-V16.15×Cars & Mobility
Supreme5.37×Fashion & Accessoires
New Balance3.77×Fashion & Accessoires
Nike3.12×Fashion & Accessoires
Foot Locker4.42×Shopping
FIFA World Cup2.15×Sports
Lebanon6.61×Travel & Leisure
Pre-school playgroup17.19×Kids & Family
Los Angeles Dodgers3.55×Sports
Livemusic2.62×Music & Radio
Spotify1.58×Internet & Social Media
Puma5.37×Fashion & Accessoires
Hobby Lobby1.84×Home & Garden
Balenciaga4.08×Fashion & Accessoires
NBA1.5×Sports
Adidas2.62×Fashion & Accessoires
Nordstrom rack2.16×Fashion & Accessoires
Stussy5.37×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jordan audience
TraitClusterScore
Early Adopter MentalityPOWER1.91
ExtroversionTHRILL1.37
LGBTQ+ IdentityOPEN1.26
Social Media UsageJOY1.18
Sports ActivityPOWER1.17
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Jordan
CountryShare
United States20.2%
India8.8%
Saudi Arabia6.4%

See Jordan audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Jordan have in United States?

Jordan has an estimated audience of 15,542,402 people in United States, concentrated in Texas and California.

What is the gender split and age of Jordan fans?

47.3% of Jordan fans are female, 52.7% are male, with an average age of 37.2 years.

Which brands do Jordan fans like most?

Jordan fans show strongest brand affinity for Kia Sportage (24.23×), Houston Astros (6.29×), and Honda HR-V (16.15×) over the country average.

Where do Jordan fans live in United States?

Jordan fans in United States are most concentrated in Texas (reach 1,792,997), California (reach 1,784,008), and Florida (reach 1,222,579). These three regions account for the largest share of the active audience.

What other brands do Jordan fans also like?

Beyond Jordan itself, the audience over-indexes on Houston Astros (6.29×), Honda HR-V (16.15×), Supreme (5.37×), and New Balance (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.