A data profile of the people who buy, follow and care about Jordan in India — modelled from more than twelve digital signal sources. Jordan has an estimated audience of 6,809,916 people in India.
Jordan has an estimated audience of 6,809,916 people in India. 29.7% are female, 70.3% are male, average age 28.7. Top brand affinities: Superman, Harry Potter, Iran, Afghanistan, Israel.
Top brand affinities include Superman, Harry Potter, Iran, with strongest over-indexing on Superman (1.89× the country average).
Demographically, the Jordan audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Jordan fan in India is more male, around 28.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Jordan profile in India.
29.7% are female, 70.3% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 28.7 |
| Estimated audience size | 6,809,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 27% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Jordan audience comes from India.
| Country | Share |
|---|---|
| United States | 20.2% |
| India | 8.8% |
| Saudi Arabia | 6.4% |
The strongest cross-interests of the Jordan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christian Bale | Movies & TV | 3.55× | ||
| 02 | Christopher Nolan | Movies & TV | 3.27× | ||
| 03 | Iran | Travel & Leisure | 2.82× | ||
| 04 | Afghanistan | Travel & Leisure | 2.79× | ||
| 05 | Dhanush | Movies & TV | 2.54× | ||
| 06 | Israel | Travel & Leisure | 2.51× | ||
| 07 | Scarlett Johansson | Movies & TV | 2.49× | ||
| 08 | Superman | Movies & TV | 1.89× | ||
| 09 | Harry Potter | Movies & TV | 1.89× | ||
| 10 | Digital photography | Business & Career | 1.89× | ||
| 11 | True Detective | Movies & TV | 1.89× | ||
| 12 | Batman | Movies & TV | 1.89× | ||
| 13 | Beaches | Travel & Leisure | 1.89× | ||
| 14 | HDFC Bank | Business & Career | 1.78× | ||
| 15 | Axis Bank | Business & Career | 1.77× | ||
| 16 | Headphones | Technology & Electronics | 1.75× | ||
| 17 | Casino games | Games | 1.71× | ||
| 18 | UEFA Champions League | Sports | 1.59× | ||
| 19 | Embroidery | Home & Garden | 1.56× | ||
| 20 | Cash on delivery | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.67× | |
| Community Orientation | OPEN | 1.41× | |
| Pet Ownership | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.53× | |
| Need for Security | CONSERVATISM | 0.53× | |
| Creativity | OPEN | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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