Jordan Audience in Germany
Jordan has an estimated audience of 1,795,435 people in Germany. 40.4% are female, 59.6% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Humans (TV series), Home Delivery, Stradivarius, Brian from Family Guy.
The average Jordan fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Humans (TV series), Home Delivery, with strongest over-indexing on Gil Ofarim (4.07× the country average). Demographically, the Jordan audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Jordan fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 35.6 |
| Estimated audience size | 1,795,435 |
Audience persona
The typical Jordan fan in Germany is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 462,054 | 1.18× |
| Bayern | 318,857 | 1.1× |
| Baden-Württemberg | 281,145 | 1.15× |
| Niedersachsen | 178,301 | 1.02× |
| Hessen | 166,796 | 1.22× |
| Rheinland-Pfalz | 102,603 | 1.14× |
| Berlin | 89,441 | 1.11× |
| Sachsen | 78,292 | 0.89× |
| Schleswig-Holstein | 58,645 | 0.91× |
| Brandenburg | 50,468 | 0.91× |
| Hamburg | 42,332 | 1.04× |
| Sachsen-Anhalt | 39,821 | 0.86× |
| Thüringen | 39,604 | 0.87× |
| Mecklenburg-Vorpommern | 25,192 | 0.73× |
| Saarland | 19,043 | 0.86× |
| Bremen | 15,452 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.07× | Music & Radio |
| Humans (TV series) | 7.09× | Movies & TV |
| Home Delivery | 3.7× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Brian from Family Guy | 24.35× | Movies & TV |
| CAC 40 | 1.57× | Business & Career |
| Este, Veneto | 2.43× | Travel & Leisure |
| Urban horticulture | 1.6× | Home & Garden |
| Elbenwald.de | 9.31× | Shopping |
| Fast Five | 4.25× | Movies & TV |
| Handmade Gifts | 1.57× | Kids & Family |
| Jeep Wagoneer | 9.33× | Cars & Mobility |
| Headhunters (film) | 3.24× | Movies & TV |
| Corona (band) | 1.52× | Music & Radio |
| Gudrun Sjödén | 1.88× | Fashion & Accessoires |
| Lindy Hop | 5.16× | Music & Radio |
| HODINKEE | 6.12× | Fashion & Accessoires |
| Newborn screening | 4.93× | Health |
| Google Home | 3× | Technology & Electronics |
| Graham Greene | 2.35× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.24 |
| Indulgence | JOY | 1.2 |
| Travelling | THRILL | 1.2 |
| Patriotism | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| India | 8.8% |
| Saudi Arabia | 6.4% |
See Jordan audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Jordan have in Germany?
Jordan has an estimated audience of 1,795,435 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jordan fans?
40.4% of Jordan fans are female, 59.6% are male, with an average age of 35.6 years.
Which brands do Jordan fans like most?
Jordan fans show strongest brand affinity for Gil Ofarim (4.07×), Humans (TV series) (7.09×), and Home Delivery (3.7×) over the country average.
Where do Jordan fans live in Germany?
Jordan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 462,054), Bayern (reach 318,857), and Baden-Württemberg (reach 281,145). These three regions account for the largest share of the active audience.
What other brands do Jordan fans also like?
Beyond Jordan itself, the audience over-indexes on Humans (TV series) (7.09×), Home Delivery (3.7×), Stradivarius (1.97×), and Brian from Family Guy (24.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.