Rascasse Audience Intelligence

G-Star Target Market in Germany

A data profile of the people who buy, follow and care about G-Star in Germany — modelled from more than twelve digital signal sources. G-Star has an estimated audience of 544,909 people in Germany.

#21among Premium fashion in Germany#1432among Brand in Germany#546in Fashion & Accessoires

The average G-Star fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gina Tricot, Steve Madden, Desigual, with strongest over-indexing on Gina Tricot (36.24× the country average).

Demographically, the G-Star audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical G-Star fan in Germany is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the G-Star profile in Germany.

Audience size
545K
in Germany
Gender
62.4%♀
37.6% male
Age
35.8
average years
Country rank
#10945
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of G-Star

62.4% are female, 37.6% are male, average age 35.8.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for G-Star audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age35.8
Estimated audience size544,909
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the G-Star audience in Germany
Age bracketShare%
16-1928%
20-2919%
30-3921%
40-4921%
50+11%
Fig. 04

Worldwide distribution

13.5%

of the worldwide G-Star audience comes from Germany.

Worldwide audience distribution share by country for G-Star
CountryShare
Japan28.2%
Germany13.5%
Netherlands11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the G-Star audience in Germany is strongest.

Fig. 05

Top regions by affinity

G-Star customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.48×
02Thüringen~20K1.25×
03Sachsen~30K1.12×
04Hamburg~10K1.11×
05Mecklenburg-Vorpommern~10K1.08×
06Bremen~5K1.08×
07Sachsen-Anhalt~10K1.00×
08Hessen~40K0.97×
09Berlin~20K0.96×
10Rheinland-Pfalz~30K0.94×
11Niedersachsen~50K0.93×
12Baden-Württemberg~70K0.91×
13Bayern~70K0.85×
14Brandenburg~10K0.84×
15Schleswig-Holstein~20K0.80×
16Saarland~5K0.71×
Fig. 06

Affinity by region

Affinity by region — G-Star, Germany
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the G-Star audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for G-Star audience
#·InterestCategoryAffinity×
01Steve MaddenFashion & Accessoires43.70×
02Gina TricotFashion & Accessoires36.24×
03DesigualFashion & Accessoires33.31×
04MissguidedFashion & Accessoires27.29×
05Max MaraFashion & Accessoires20.75×
06Massimo DuttiShopping19.57×
07Lee (jeans)Fashion & Accessoires17.99×
08Scotch and Soda (clothing)Fashion & Accessoires15.29×
09Tom TailorFashion & Accessoires14.82×
10MangoShopping14.29×
11Liv TylerMovies & TV14.27×
12Banana RepublicFashion & Accessoires12.38×
13G-Star RawFashion & Accessoires11.76×
14Social shoppingShopping10.81×
15SkechersFashion & Accessoires10.74×
16Levi Strauss & Co.Fashion & Accessoires8.34×
17OyshoFashion & Accessoires7.70×
18Ralph LaurenFashion & Accessoires6.75×
19LeatherFashion & Accessoires6.37×
20BershkaShopping5.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the G-Star audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by G-Star audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.47×
Price SensitivityPREMIUM1.70×
SustainabilityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by G-Star audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
Risk AppetiteTHRILL0.70×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is G-Star's target market in Germany?

G-Star's target market in Germany covers an estimated 544,909 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of G-Star customers?

62.4% of the G-Star audience are female, 37.6% are male, with an average age of 35.8 years.

03

Which brands do G-Star fans like most?

G-Star fans show strongest brand affinity for Gina Tricot (36.24×), Steve Madden (43.7×), and Desigual (33.31×) over the country average.

04

Where do G-Star fans live in Germany?

G-Star fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do G-Star fans also like?

Beyond G-Star itself, the audience over-indexes on Steve Madden (43.7×), Desigual (33.31×), Max Mara (20.75×), and Mango (14.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in Germany

See G-Star audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for G-Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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