G-Star Audience in Germany
G-Star has an estimated audience of 541,236 people in Germany. 62.4% are female, 37.6% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Kaffe Fassett, Emil Nolde, Combat sport, Intrusion prevention system.
The average G-Star fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Kaffe Fassett, Emil Nolde, with strongest over-indexing on Gil Ofarim (3.35× the country average). Demographically, the G-Star audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of G-Star fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 35.8 |
| Estimated audience size | 541,236 |
Audience persona
The typical G-Star fan in Germany is more female, around 35.8 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 180,297 | 1.52× |
| Bayern | 73,659 | 0.85× |
| Baden-Württemberg | 71,546 | 0.97× |
| Niedersachsen | 50,272 | 0.96× |
| Hessen | 42,514 | 1.03× |
| Sachsen | 30,769 | 1.16× |
| Berlin | 26,101 | 1.08× |
| Rheinland-Pfalz | 25,563 | 0.94× |
| Thüringen | 16,680 | 1.21× |
| Schleswig-Holstein | 15,486 | 0.8× |
| Sachsen-Anhalt | 14,133 | 1.01× |
| Hamburg | 14,056 | 1.15× |
| Brandenburg | 12,995 | 0.77× |
| Mecklenburg-Vorpommern | 10,170 | 0.98× |
| Bremen | 4,361 | 0.94× |
| Saarland | 4,192 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.35× | Music & Radio |
| Kaffe Fassett | 39.84× | Arts & Culture |
| Emil Nolde | 10.46× | Arts & Culture |
| Combat sport | 2.37× | Sports |
| Intrusion prevention system | 11.55× | Technology & Electronics |
| Škoda Kodiaq | 2.57× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Racing | 1.99× | Cars & Mobility |
| CAC 40 | 1.59× | Business & Career |
| Kobe University | 14.81× | Business & Career |
| Japanese New Year | 9.94× | Travel & Leisure |
| Bank account | 2.62× | Business & Career |
| Tim Heidecker | 21.35× | Movies & TV |
| Good to Great Jim Collins | 25.66× | Literature |
| Buddy – The Buddy Holly Story | 3.76× | Music & Radio |
| Graham Greene | 3.46× | Literature |
| Kildare | 14.46× | Travel & Leisure |
| Hawesko | 2.57× | Food & Beverages |
| Fantasy Earth: Zero | 4.45× | Games |
| Business English | 1.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.76 |
| Creativity | OPEN | 1.72 |
| Early Adopter Mentality | POWER | 1.54 |
| Luxury Orientation | PREMIUM | 1.41 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.5% |
| Germany | 13.6% |
| Netherlands | 11.3% |
See G-Star audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does G-Star have in Germany?
G-Star has an estimated audience of 541,236 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of G-Star fans?
62.4% of G-Star fans are female, 37.6% are male, with an average age of 35.8 years.
Which brands do G-Star fans like most?
G-Star fans show strongest brand affinity for Gil Ofarim (3.35×), Kaffe Fassett (39.84×), and Emil Nolde (10.46×) over the country average.
Where do G-Star fans live in Germany?
G-Star fans in Germany are most concentrated in Nordrhein-Westfalen (reach 180,297), Bayern (reach 73,659), and Baden-Württemberg (reach 71,546). These three regions account for the largest share of the active audience.
What other brands do G-Star fans also like?
Beyond G-Star itself, the audience over-indexes on Kaffe Fassett (39.84×), Emil Nolde (10.46×), Combat sport (2.37×), and Intrusion prevention system (11.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for G-Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.