Lee (jeans) Audience in Germany
Lee (jeans) has an estimated audience of 659,278 people in Germany. 45.5% are female, 54.5% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: G-Star, Maje, Wrangler (jeans), I.D. (magazine), Champion.
The average Lee (jeans) fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include G-Star, Maje, Wrangler (jeans), with strongest over-indexing on G-Star (17.99× the country average). Demographically, the Lee (jeans) audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Lee (jeans) fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 35.5 |
| Estimated audience size | 659,278 |
Audience persona
The typical Lee (jeans) fan in Germany is balanced, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for G-Star.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,490 | 0.93× |
| Bayern | 101,087 | 0.95× |
| Baden-Württemberg | 80,852 | 0.9× |
| Niedersachsen | 58,552 | 0.91× |
| Hessen | 56,050 | 1.12× |
| Berlin | 46,194 | 1.57× |
| Sachsen | 36,311 | 1.12× |
| Schleswig-Holstein | 32,751 | 1.38× |
| Rheinland-Pfalz | 28,334 | 0.86× |
| Brandenburg | 22,600 | 1.11× |
| Hamburg | 17,719 | 1.19× |
| Sachsen-Anhalt | 14,781 | 0.87× |
| Thüringen | 11,131 | 0.66× |
| Mecklenburg-Vorpommern | 8,871 | 0.7× |
| Saarland | 6,333 | 0.78× |
| Bremen | 5,363 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| G-Star | 17.99× | Fashion & Accessoires |
| Maje | 13.65× | Shopping |
| Wrangler (jeans) | 15.75× | Fashion & Accessoires |
| I.D. (magazine) | 16.31× | Fashion & Accessoires |
| Champion | 13.85× | Sports |
| Banana Republic | 10.83× | Fashion & Accessoires |
| True Religion Brand Jeans | 17.87× | Fashion & Accessoires |
| Pepe Jeans | 8.78× | Fashion & Accessoires |
| Style (TV series) | 15.61× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| C&A | 2.95× | Shopping |
| Pretty Little Liars (TV series) | 7.86× | Movies & TV |
| Fast fashion | 4.56× | Fashion & Accessoires |
| hessnatur | 9.05× | Shopping |
| Undergarment | 2.66× | Fashion & Accessoires |
| Zadig & Voltaire | 11.25× | Fashion & Accessoires |
| Denim | 4.31× | Fashion & Accessoires |
| Marc Jacobs | 6.84× | Fashion & Accessoires |
| Galatasaray S.K. | 2.28× | Sports |
| Fashion show | 3.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.71 |
| Luxury Orientation | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.42 |
| Career Orientation | POWER | 1.27 |
| Creativity | OPEN | 1.24 |
| Individualism | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.5% |
| India | 9.3% |
See Lee (jeans) audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Lee (jeans) have in Germany?
Lee (jeans) has an estimated audience of 659,278 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lee (jeans) fans?
45.5% of Lee (jeans) fans are female, 54.5% are male, with an average age of 35.5 years.
Which brands do Lee (jeans) fans like most?
Lee (jeans) fans show strongest brand affinity for G-Star (17.99×), Maje (13.65×), and Wrangler (jeans) (15.75×) over the country average.
Where do Lee (jeans) fans live in Germany?
Lee (jeans) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,490), Bayern (reach 101,087), and Baden-Württemberg (reach 80,852). These three regions account for the largest share of the active audience.
What other brands do Lee (jeans) fans also like?
Beyond Lee (jeans) itself, the audience over-indexes on Maje (13.65×), Wrangler (jeans) (15.75×), I.D. (magazine) (16.31×), and Champion (13.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lee (jeans). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.