Lee (jeans) Target Market in Germany
A data profile of the people who buy, follow and care about Lee (jeans) in Germany — modelled from more than twelve digital signal sources. Lee (jeans) has an estimated audience of 658,408 people in Germany.
The average Lee (jeans) fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include G-Star, Maje, Wrangler (jeans), with strongest over-indexing on G-Star (17.99× the country average).
Demographically, the Lee (jeans) audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lee (jeans) fan in Germany is balanced, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for G-Star.
At a glance
The key figures that characterise the Lee (jeans) profile in Germany.
Search interest · 12-month trend
Customer demographics of Lee (jeans)
45.5% are female, 54.5% are male, average age 35.5.
Gender split
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 35.5 |
| Estimated audience size | 658,408 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Lee (jeans) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 10.5% |
| India | 9.3% |
Geography
Where the Lee (jeans) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~50K | 2.01× | |
| 02 | Berlin | ~40K | 1.40× | |
| 03 | Hamburg | ~20K | 1.16× | |
| 04 | Sachsen | ~30K | 1.08× | |
| 05 | Hessen | ~50K | 1.04× | |
| 06 | Brandenburg | ~20K | 1.03× | |
| 07 | Bremen | ~5K | 0.97× | |
| 08 | Bayern | ~100K | 0.92× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.88× | |
| 10 | Niedersachsen | ~60K | 0.88× | |
| 11 | Baden-Württemberg | ~80K | 0.87× | |
| 12 | Rheinland-Pfalz | ~30K | 0.87× | |
| 13 | Sachsen-Anhalt | ~10K | 0.85× | |
| 14 | Saarland | ~7K | 0.84× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.79× | |
| 16 | Thüringen | ~10K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lee (jeans) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | G-Star | Fashion & Accessoires | 17.99× | ||
| 02 | True Religion Brand Jeans | Fashion & Accessoires | 17.87× | ||
| 03 | I.D. (magazine) | Fashion & Accessoires | 16.31× | ||
| 04 | Wrangler (jeans) | Fashion & Accessoires | 15.75× | ||
| 05 | Style (TV series) | Movies & TV | 15.61× | ||
| 06 | Champion | Sports | 13.85× | ||
| 07 | Maje | Shopping | 13.65× | ||
| 08 | Dazed & Confused (magazine) | Fashion & Accessoires | 11.75× | ||
| 09 | Zadig & Voltaire | Fashion & Accessoires | 11.25× | ||
| 10 | Banana Republic | Fashion & Accessoires | 10.83× | ||
| 11 | hessnatur | Shopping | 9.05× | ||
| 12 | Pepe Jeans | Fashion & Accessoires | 8.78× | ||
| 13 | Pretty Little Liars (TV series) | Movies & TV | 7.86× | ||
| 14 | Marc Jacobs | Fashion & Accessoires | 6.84× | ||
| 15 | Fast fashion | Fashion & Accessoires | 4.56× | ||
| 16 | Denim | Fashion & Accessoires | 4.31× | ||
| 17 | C&A | Shopping | 2.95× | ||
| 18 | Undergarment | Fashion & Accessoires | 2.66× | ||
| 19 | Galatasaray S.K. | Sports | 2.28× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Lee (jeans) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.97× | |
| Design Affinity | PREMIUM | 1.48× | |
| Luxury Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.00× | |
| Risk Appetite | THRILL | 1.01× | |
| Pet Ownership | JOY | 1.04× |
Frequently asked questions
Who is Lee (jeans)'s target market in Germany?
Lee (jeans)'s target market in Germany covers an estimated 658,408 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lee (jeans) customers?
45.5% of the Lee (jeans) audience are female, 54.5% are male, with an average age of 35.5 years.
Which brands do Lee (jeans) fans like most?
Lee (jeans) fans show strongest brand affinity for G-Star (17.99×), Maje (13.65×), and Wrangler (jeans) (15.75×) over the country average.
Where do Lee (jeans) fans live in Germany?
Lee (jeans) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Lee (jeans) fans also like?
Beyond Lee (jeans) itself, the audience over-indexes on Maje (13.65×), Wrangler (jeans) (15.75×), hessnatur (9.05×), and I.D. (magazine) (16.31×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,928,419)
- Ralph Lauren (4,006,743)
- Calvin Klein (3,566,286)
- Polo Ralph Lauren (3,030,769)
- Versace (2,344,040)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lee (jeans). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.