Rascasse Audience Intelligence

Lee (jeans) Target Market in United States

Lee (jeans) has an estimated audience of 4.3M people in United States.

#8among Premium fashion in United States
#833among brands in United States#375in Fashion & Accessoires

The average Lee (jeans) fan in United States is 39.1 years old, more female, and lives primarily in California.

By number of fans, Lee (jeans) ranks #8 among the 48 objects in Premium fashion in United States — 8.6× the group median.

Its fans are 3.7 years older than the group average of 35.4.

Compared with the other 47 objects in Premium fashion, Lee (jeans) fans stand out for their interest in Kung Fu (TV series), Seth Green and Dick Cheney.

Most fans live in California, Texas, New York.

Top affinities include Kung Fu (TV series), Seth Green, Dick Cheney, with strongest over-indexing on Kung Fu (TV series) (15.22× the country average).

Demographically, the Lee (jeans) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Lee (jeans) fan in United States is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Kung Fu (TV series).

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.3M
in United States
Gender
57.8%♀
42.2% male
Age
39.1
average years
Country rank
#7525
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Lee (jeans)

57.8% are female, 42.2% are male, average age 39.1.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Lee (jeans) audience in United States
MetricValue
Female57.8%
Male42.2%
Average age39.1
Estimated audience size4.3M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Lee (jeans) audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4418%
45-5420%
55+20%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Lee (jeans) audience comes from United States.

Worldwide audience distribution share by country for Lee (jeans)
CountryShare
United States18.4%
Japan10.4%
India9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lee (jeans) customers by region in United States
#RegionReachAffinity×
01New Hampshire~80K4.54×
02Vermont~30K3.71×
03Maine~40K2.35×
04Massachusetts~200K2.14×
05New York~300K1.25×
06Texas~300K1.15×
07Florida~300K1.07×
08California~500K1.00×
09Montana~10K1.00×
10Connecticut~40K0.98×
11Nevada~40K0.94×
12Kentucky~50K0.93×
13Ohio~100K0.91×
14Missouri~70K0.91×
15Mississippi~30K0.91×
16Washington, District of Columbia~8K0.91×
17New Jersey~100K0.90×
18Illinois~100K0.88×
19North Carolina~100K0.88×
20Alabama~60K0.88×
21Louisiana~50K0.88×
22Utah~40K0.88×
23Georgia~100K0.87×
24Rhode Island~10K0.86×
25Washington~80K0.85×
26Oregon~50K0.85×
27Delaware~10K0.85×
28Minnesota~60K0.83×
29South Carolina~60K0.83×
30Alaska~7K0.81×
31Virginia~90K0.80×
32Tennessee~70K0.80×
33Kansas~30K0.79×
34Pennsylvania~100K0.78×
35Michigan~100K0.78×
36Indiana~70K0.78×
37New Mexico~20K0.78×
38Iowa~30K0.77×
39Nebraska~20K0.77×
40Maryland~60K0.76×
41Hawaii~10K0.76×
42Arizona~70K0.75×
43Wisconsin~60K0.75×
44Oklahoma~40K0.75×
45South Dakota~8K0.75×
46North Dakota~7K0.75×
47West Virginia~20K0.72×
48Colorado~50K0.71×
49Idaho~20K0.71×
50Arkansas~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Lee (jeans), United States
0.70×1.00×4.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lee (jeans) audience vs. the country average
#·InterestCategoryAffinity×
01Kung Fu (TV series)Movies & TV15.22×
02Seth GreenMovies & TV7.75×
03Dick CheneyPolitics & Society2.49×
04LabCorpHealth2.34×
05Google NewsNews2.22×
06Fox huntingSports2.21×
07Savannah GuthrieMovies & TV2.13×
08BatmanMovies & TV2.02×
09JeansFashion & Accessoires1.89×
10Quest DiagnosticsHealth1.84×
11BurlingtonFashion & Accessoires1.83×
12Hobby LobbyHome & Garden1.82×
13Lindsey GrahamPolitics & Society1.79×
14MenardsHome & Garden1.73×
15Little CaesarMusic & Radio1.71×
16AutoZoneCars & Mobility1.68×
17Melania TrumpPolitics & Society1.60×
18GrandparentKids & Family1.60×
19Google DriveTechnology & Electronics1.55×
20CleverMusic & Radio1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lee (jeans) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lee (jeans) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Need for SecurityCONSERVATISM1.40×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lee (jeans) audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.90×
Sports ActivityPOWER0.96×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Premium fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lee (jeans) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lee-jeans-13297” · Methodology