Lee (jeans) Audience in United States

Lee (jeans) logo

Lee (jeans) has an estimated audience of 4,492,378 people in United States. 57.8% are female, 42.2% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Hobby Lobby, AutoZone, Batman, Seth Green.

The average Lee (jeans) fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Hobby Lobby, AutoZone, with strongest over-indexing on Yahoo!奇摩名人娛樂 (3.62× the country average). Demographically, the Lee (jeans) audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Lee (jeans) fans

Demographic split for Lee (jeans) audience in United States
MetricValue
Female57.8%
Male42.2%
Average age38.4
Estimated audience size4,492,378

Audience persona

The typical Lee (jeans) fan in United States is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Lee (jeans) in United States
RegionReachAffinity
California518,4201.05×
Texas384,6201×
Florida368,6931.21×
New York340,1081.35×
Massachusetts143,7821.62×
Pennsylvania140,5100.93×
Illinois138,2460.92×
Ohio136,4830.99×
North Carolina133,6130.99×
Georgia132,5300.96×
Michigan107,4200.91×
New Jersey105,3630.92×
Virginia103,4290.95×
Washington92,5981.03×
Tennessee79,9840.89×
Missouri76,2721.05×
Indiana71,2940.87×
Arizona68,7340.75×
Maryland66,1560.86×
South Carolina63,0570.93×
Colorado60,8570.86×
Wisconsin58,8720.87×
Kentucky57,6181.02×
Alabama56,6710.9×
Minnesota53,7320.83×
Louisiana53,6880.93×
Oregon52,3641.02×
Connecticut46,3431.03×
Nevada44,1871.02×
New Hampshire42,4702.4×
Oklahoma41,8630.84×
Utah39,0580.97×
Mississippi34,7200.94×
Maine34,4452.14×
Iowa32,8270.89×
Kansas31,7700.9×
Arkansas27,7870.75×
Nebraska19,1450.85×
New Mexico19,0450.85×
Idaho17,4000.77×
Vermont16,3452.07×
Hawaii15,8750.82×
West Virginia14,7550.71×
Washington, District of Columbia14,4641.07×
Rhode Island13,2860.93×
Montana11,9690.96×
Delaware9,5900.77×
South Dakota7,3620.71×
North Dakota6,5010.7×
Alaska5,8200.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lee (jeans) audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂3.62×Internet & Social Media
Hobby Lobby1.82×Home & Garden
AutoZone1.68×Cars & Mobility
Batman2.02×Movies & TV
Seth Green7.75×Movies & TV
LabCorp2.34×Health
Kung Fu (TV series)15.22×Movies & TV
Google News2.22×News
Google Drive1.55×Technology & Electronics
Savannah Guthrie2.13×Movies & TV
Menards1.73×Home & Garden
Jeans1.89×Fashion & Accessoires
Fox hunting2.21×Sports
Burlington1.83×Fashion & Accessoires
Animal Liberation Orchestra1.72×Music & Radio
Grandparent1.6×Kids & Family
New-adult fiction3.69×Literature
Homo sapiens1.92×Kids & Family
Nordstrom rack1.52×Fashion & Accessoires
Genetics1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lee (jeans) audience
TraitClusterScore
Quality AwarenessPREMIUM1.51
Price SensitivityPREMIUM1.45
ExtroversionTHRILL1.18
Family OrientationCONSERVATISM1.09
Convenience OrientationPREMIUM1.09
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Lee (jeans)
CountryShare
United States19.5%
Japan10.5%
India9.3%

See Lee (jeans) audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Lee (jeans) have in United States?

Lee (jeans) has an estimated audience of 4,492,378 people in United States, concentrated in California and Texas.

What is the gender split and age of Lee (jeans) fans?

57.8% of Lee (jeans) fans are female, 42.2% are male, with an average age of 38.4 years.

Which brands do Lee (jeans) fans like most?

Lee (jeans) fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (3.62×), Hobby Lobby (1.82×), and AutoZone (1.68×) over the country average.

Where do Lee (jeans) fans live in United States?

Lee (jeans) fans in United States are most concentrated in California (reach 518,420), Texas (reach 384,620), and Florida (reach 368,693). These three regions account for the largest share of the active audience.

What other brands do Lee (jeans) fans also like?

Beyond Lee (jeans) itself, the audience over-indexes on Hobby Lobby (1.82×), AutoZone (1.68×), Batman (2.02×), and Seth Green (7.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lee (jeans). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.