Dazed & Confused (magazine) Audience in Germany
Dazed & Confused (magazine) has an estimated audience of 434,271 people in Germany. 58.6% are female, 41.4% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Uniqlo, Cara Delevingne, Men's Fitness, Highsnobiety, Ethical consumerism.
The average Dazed & Confused (magazine) fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Uniqlo, Cara Delevingne, Men's Fitness, with strongest over-indexing on Uniqlo (10.71× the country average). Demographically, the Dazed & Confused (magazine) audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Dazed & Confused (magazine) fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 31.9 |
| Estimated audience size | 434,271 |
Audience persona
The typical Dazed & Confused (magazine) fan in Germany is more female, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Uniqlo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,093 | 0.93× |
| Bayern | 81,926 | 1.17× |
| Baden-Württemberg | 60,062 | 1.01× |
| Berlin | 45,707 | 2.35× |
| Hessen | 41,090 | 1.24× |
| Niedersachsen | 38,228 | 0.91× |
| Rheinland-Pfalz | 21,292 | 0.98× |
| Sachsen | 19,278 | 0.91× |
| Schleswig-Holstein | 13,010 | 0.83× |
| Hamburg | 12,710 | 1.3× |
| Brandenburg | 10,474 | 0.78× |
| Thüringen | 8,138 | 0.74× |
| Sachsen-Anhalt | 7,557 | 0.67× |
| Mecklenburg-Vorpommern | 4,573 | 0.55× |
| Bremen | 3,748 | 1.01× |
| Saarland | 3,334 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Uniqlo | 10.71× | Shopping |
| Cara Delevingne | 31.31× | Fashion & Accessoires |
| Men's Fitness | 6.67× | Sports |
| Highsnobiety | 14.29× | Fashion & Accessoires |
| Ethical consumerism | 7.92× | Shopping |
| Hermès | 4.78× | Fashion & Accessoires |
| Sportswear (fashion) | 8.86× | Fashion & Accessoires |
| Travel Adventures | 5.49× | Travel & Leisure |
| Paris Hilton | 19.86× | Fashion & Accessoires |
| Airbnb | 4.05× | Travel & Leisure |
| Michael B. Jordan | 14.68× | Movies & TV |
| Politics and social issues | 2.94× | Politics & Society |
| Fashion show | 6.24× | Fashion & Accessoires |
| Animal welfare | 4.37× | Politics & Society |
| Adventure | 3.97× | Travel & Leisure |
| Discounts and allowances | 5.07× | Shopping |
| Horses | 4.19× | Pets & Animals |
| Pandora | 7.8× | Fashion & Accessoires |
| Footwear | 3.68× | Fashion & Accessoires |
| Nike+ | 10.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.38 |
| Sustainability | BALANCE | 1.89 |
| Design Affinity | PREMIUM | 1.74 |
| Creativity | OPEN | 1.65 |
| Luxury Orientation | PREMIUM | 1.51 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 17.5% |
| Germany | 5.2% |
See Dazed & Confused (magazine) audiences in other countries
- Dazed & Confused (magazine) — United States
- Dazed & Confused (magazine) — United Kingdom
- Dazed & Confused (magazine) — France
- Dazed & Confused (magazine) — Italy
- Dazed & Confused (magazine) — Spain
- Dazed & Confused (magazine) — Brazil
- Dazed & Confused (magazine) — Japan
- Dazed & Confused (magazine) — South Korea
- Dazed & Confused (magazine) — India
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- GQ (1,070,931)
Frequently asked questions
How many fans does Dazed & Confused (magazine) have in Germany?
Dazed & Confused (magazine) has an estimated audience of 434,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dazed & Confused (magazine) fans?
58.6% of Dazed & Confused (magazine) fans are female, 41.4% are male, with an average age of 31.9 years.
Which brands do Dazed & Confused (magazine) fans like most?
Dazed & Confused (magazine) fans show strongest brand affinity for Uniqlo (10.71×), Cara Delevingne (31.31×), and Men's Fitness (6.67×) over the country average.
Where do Dazed & Confused (magazine) fans live in Germany?
Dazed & Confused (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,093), Bayern (reach 81,926), and Baden-Württemberg (reach 60,062). These three regions account for the largest share of the active audience.
What other brands do Dazed & Confused (magazine) fans also like?
Beyond Dazed & Confused (magazine) itself, the audience over-indexes on Cara Delevingne (31.31×), Men's Fitness (6.67×), Highsnobiety (14.29×), and Ethical consumerism (7.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dazed & Confused (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.