Splash Festival Audience in Germany
Splash Festival has an estimated audience of 235,905 people in Germany. 36.4% are female, 63.6% are male, average age 25.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Esther Graf, SSIO, Shindy, Haftbefehl, Sweatpants.
The average Splash Festival fan in Germany is 25.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Esther Graf, SSIO, Shindy, with strongest over-indexing on Esther Graf (103.64× the country average). Demographically, the Splash Festival audience skews more male with an average age of 25.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Splash Festival fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 25.0 |
| Estimated audience size | 235,905 |
Audience persona
The typical Splash Festival fan in Germany is more male, around 25.0 years old, with strong Sustainability tendencies and a notable affinity for Esther Graf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 45,947 | 0.89× |
| Bayern | 29,134 | 0.77× |
| Baden-Württemberg | 24,528 | 0.76× |
| Niedersachsen | 23,144 | 1.01× |
| Sachsen | 17,879 | 1.55× |
| Berlin | 15,494 | 1.47× |
| Hessen | 14,958 | 0.83× |
| Schleswig-Holstein | 8,678 | 1.02× |
| Sachsen-Anhalt | 8,664 | 1.42× |
| Rheinland-Pfalz | 7,865 | 0.67× |
| Brandenburg | 7,821 | 1.07× |
| Hamburg | 7,105 | 1.33× |
| Thüringen | 5,648 | 0.94× |
| Mecklenburg-Vorpommern | 4,025 | 0.89× |
| Bremen | 1,773 | 0.88× |
| Saarland | 1,454 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esther Graf | 103.64× | Music & Radio |
| SSIO | 18.73× | Music & Radio |
| Shindy | 33.99× | Music & Radio |
| Haftbefehl | 8.04× | Music & Radio |
| Sweatpants | 11.66× | Fashion & Accessoires |
| Spiegel Online | 2.31× | News |
| Apache 207 | 9.43× | Music & Radio |
| Pa Sports | 20× | Music & Radio |
| FARSI1 | 16.75× | Movies & TV |
| KC Rebell | 21.89× | Music & Radio |
| Zayn Malik | 14.42× | Music & Radio |
| House music | 2.8× | Music & Radio |
| Free University of Berlin | 11.03× | Business & Career |
| Lieferando.de | 2.33× | Food & Beverages |
| Samy Deluxe | 18.27× | Music & Radio |
| JD Sports | 5.64× | Shopping |
| Fettes Brot | 20× | Music & Radio |
| Reezy | 19.33× | Music & Radio |
| FC Bayern Munich | 1.72× | Sports |
| Instant Gaming | 4.82× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| Urban Lifestyle | OPEN | 1.42 |
| Creativity | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.08 |
| Luxury Orientation | PREMIUM | 1.04 |
| Healthy Lifestyle | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.6% |
| Austria | 14.6% |
| United States | 8.7% |
See Splash Festival audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Splash Festival have in Germany?
Splash Festival has an estimated audience of 235,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Splash Festival fans?
36.4% of Splash Festival fans are female, 63.6% are male, with an average age of 25.0 years.
Which brands do Splash Festival fans like most?
Splash Festival fans show strongest brand affinity for Esther Graf (103.64×), SSIO (18.73×), and Shindy (33.99×) over the country average.
Where do Splash Festival fans live in Germany?
Splash Festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 45,947), Bayern (reach 29,134), and Baden-Württemberg (reach 24,528). These three regions account for the largest share of the active audience.
What other brands do Splash Festival fans also like?
Beyond Splash Festival itself, the audience over-indexes on SSIO (18.73×), Shindy (33.99×), Haftbefehl (8.04×), and Sweatpants (11.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Splash Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.