Rascasse Audience Intelligence

Splash Festival Audience in Germany

A data profile of the people who buy, follow and care about Splash Festival in Germany — modelled from more than twelve digital signal sources. Splash Festival has an estimated audience of 236,408 people in Germany.

#36among Music festival in Germany#290among Event in Germany#2666in Music & Radio

The average Splash Festival fan in Germany is 25.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Amsterdam Dance Event, Creamfields, Primavera Sound, with strongest over-indexing on Amsterdam Dance Event (41.98× the country average).

Demographically, the Splash Festival audience skews more male with an average age of 25.0, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Splash Festival fan in Germany is more male, around 25.0 years old, with strong Travelling tendencies and a notable affinity for Amsterdam Dance Event.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Splash Festival profile in Germany.

Audience size
236K
in Germany
Gender
36.4%♀
63.6% male
Age
25.0
average years
Country rank
#20391
Event in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Splash Festival fans

36.4% are female, 63.6% are male, average age 25.0.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Splash Festival audience in Germany
MetricValue
Female36.4%
Male63.6%
Average age25.0
Estimated audience size236,408
Fig. 03

Age distribution

Ø 25.0
average years
Age distribution of the Splash Festival audience in Germany
Age bracketShare%
16-1966%
20-2920%
30-397%
40-493%
50+4%
Fig. 04

Worldwide distribution

60.6%

of the worldwide Splash Festival audience comes from Germany.

Worldwide audience distribution share by country for Splash Festival
CountryShare
Germany60.6%
Austria14.6%
United States8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Splash Festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Splash Festival fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K2.80×
02Sachsen~20K1.43×
03Berlin~10K1.18×
04Hamburg~6K1.11×
05Thüringen~6K0.99×
06Brandenburg~7K0.95×
07Niedersachsen~20K0.91×
08Schleswig-Holstein~8K0.90×
09Bremen~2K0.86×
10Mecklenburg-Vorpommern~4K0.83×
11Bayern~30K0.78×
12Nordrhein-Westfalen~40K0.77×
13Saarland~2K0.74×
14Hessen~10K0.72×
15Baden-Württemberg~20K0.68×
16Rheinland-Pfalz~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Splash Festival, Germany
0.67×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Splash Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Splash Festival audience
#·InterestCategoryAffinity×
01CreamfieldsMusic & Radio65.47×
02Mac DeMarcoMusic & Radio55.12×
03Roskilde FestivalMusic & Radio54.11×
04Wireless FestivalMusic & Radio42.74×
05Amsterdam Dance EventMusic & Radio41.98×
06Primavera SoundMusic & Radio40.84×
0721 SavageMusic & Radio39.60×
08Sziget FestivalMusic & Radio32.00×
09Fusion FestivalMusic & Radio30.89×
10Frank OceanMusic & Radio22.63×
11Lil PeepMusic & Radio21.57×
12Tyler, The CreatorMusic & Radio21.55×
13Mac MillerMusic & Radio20.53×
14City SightseeingTravel & Leisure19.24×
15Charli XCXMusic & Radio16.11×
16Coachella Valley Music and Arts FestivalMusic & Radio15.60×
17Jaden SmithMovies & TV13.62×
18FinchMusic & Radio5.32×
19Push-upSports5.22×
20PrimarkShopping3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Splash Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Splash Festival audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.28×
MindfulnessBALANCE2.03×
Early Adopter MentalityPOWER1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Splash Festival audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.73×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Splash Festival have in Germany?

Splash Festival has an estimated audience of 236,408 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Splash Festival fans?

36.4% of Splash Festival fans are female, 63.6% are male, with an average age of 25.0 years.

03

Which brands do Splash Festival fans like most?

Splash Festival fans show strongest brand affinity for Amsterdam Dance Event (41.98×), Creamfields (65.47×), and Primavera Sound (40.84×) over the country average.

04

Where do Splash Festival fans live in Germany?

Splash Festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Splash Festival fans also like?

Beyond Splash Festival itself, the audience over-indexes on Creamfields (65.47×), Primavera Sound (40.84×), Mac DeMarco (55.12×), and Roskilde Festival (54.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Splash Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Splash Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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