Coachella Valley Music and Arts Festival Audience in Germany
Coachella Valley Music and Arts Festival has an estimated audience of 490,404 people in Germany. 43.9% are female, 56.1% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Underground hip hop, Sports, Food, Consumer electronics, Arts and music.
The average Coachella Valley Music and Arts Festival fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Underground hip hop, Sports, Food, with strongest over-indexing on Underground hip hop (5.56× the country average). Demographically, the Coachella Valley Music and Arts Festival audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Coachella Valley Music and Arts Festival fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 30.3 |
| Estimated audience size | 490,404 |
Audience persona
The typical Coachella Valley Music and Arts Festival fan in Germany is more male, around 30.3 years old, with strong Sustainability tendencies and a notable affinity for Underground hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,729 | 1.05× |
| Bayern | 94,392 | 1.2× |
| Baden-Württemberg | 77,136 | 1.15× |
| Niedersachsen | 50,883 | 1.07× |
| Hessen | 40,507 | 1.08× |
| Berlin | 28,132 | 1.28× |
| Rheinland-Pfalz | 25,579 | 1.04× |
| Sachsen | 22,397 | 0.93× |
| Schleswig-Holstein | 17,792 | 1.01× |
| Hamburg | 12,644 | 1.14× |
| Brandenburg | 12,148 | 0.8× |
| Thüringen | 10,381 | 0.83× |
| Sachsen-Anhalt | 9,839 | 0.77× |
| Mecklenburg-Vorpommern | 6,946 | 0.74× |
| Saarland | 5,224 | 0.87× |
| Bremen | 4,309 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underground hip hop | 5.56× | Music & Radio |
| Sports | 1.91× | Sports |
| Food | 1.89× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Arts and music | 1.74× | Arts & Culture |
| Defqon.1 Festival | 11.59× | Music & Radio |
| Food and drink | 1.55× | Food & Beverages |
| Harry Potter | 1.69× | Movies & TV |
| TikTok | 1.74× | Internet & Social Media |
| Self-awareness | 2.92× | Health |
| Stranger Things | 2.85× | Movies & TV |
| Self-love | 2.64× | Health |
| Euphoria | 2.04× | Movies & TV |
| Kylie Jenner | 5.68× | Movies & TV |
| Kanye West | 6.67× | Music & Radio |
| Electroacoustic music | 4.76× | Music & Radio |
| Hi-NRG | 5.29× | Music & Radio |
| Superman | 2.5× | Movies & TV |
| Fitness and figure competition | 3.57× | Sports |
| Taylor Swift | 3.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Urban Lifestyle | OPEN | 1.56 |
| Early Adopter Mentality | POWER | 1.42 |
| Luxury Orientation | PREMIUM | 1.36 |
| Travelling | THRILL | 1.33 |
| Creativity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| China | 6.5% |
| United Kingdom | 5.2% |
See Coachella Valley Music and Arts Festival audiences in other countries
- Coachella Valley Music and Arts Festival — United States
- Coachella Valley Music and Arts Festival — United Kingdom
- Coachella Valley Music and Arts Festival — France
- Coachella Valley Music and Arts Festival — Italy
- Coachella Valley Music and Arts Festival — Spain
- Coachella Valley Music and Arts Festival — Brazil
- Coachella Valley Music and Arts Festival — Japan
- Coachella Valley Music and Arts Festival — South Korea
- Coachella Valley Music and Arts Festival — India
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Coachella Valley Music and Arts Festival have in Germany?
Coachella Valley Music and Arts Festival has an estimated audience of 490,404 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coachella Valley Music and Arts Festival fans?
43.9% of Coachella Valley Music and Arts Festival fans are female, 56.1% are male, with an average age of 30.3 years.
Which brands do Coachella Valley Music and Arts Festival fans like most?
Coachella Valley Music and Arts Festival fans show strongest brand affinity for Underground hip hop (5.56×), Sports (1.91×), and Food (1.89×) over the country average.
Where do Coachella Valley Music and Arts Festival fans live in Germany?
Coachella Valley Music and Arts Festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,729), Bayern (reach 94,392), and Baden-Württemberg (reach 77,136). These three regions account for the largest share of the active audience.
What other brands do Coachella Valley Music and Arts Festival fans also like?
Beyond Coachella Valley Music and Arts Festival itself, the audience over-indexes on Sports (1.91×), Food (1.89×), Consumer electronics (1.94×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coachella Valley Music and Arts Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.