Hi-NRG Audience in Germany
Hi-NRG has an estimated audience of 2,337,438 people in Germany. 42.0% are female, 58.0% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Home construction, Commercial mortgage, Hypertext, Cachorro.
The average Hi-NRG fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Home construction, Commercial mortgage, with strongest over-indexing on Dog breed (2.72× the country average). Demographically, the Hi-NRG audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hi-NRG fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 34.5 |
| Estimated audience size | 2,337,438 |
Audience persona
The typical Hi-NRG fan in Germany is more male, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 608,486 | 1.19× |
| Bayern | 362,645 | 0.97× |
| Baden-Württemberg | 251,584 | 0.79× |
| Niedersachsen | 225,221 | 0.99× |
| Hessen | 187,571 | 1.05× |
| Berlin | 123,902 | 1.19× |
| Rheinland-Pfalz | 122,904 | 1.05× |
| Schleswig-Holstein | 102,923 | 1.23× |
| Sachsen | 87,931 | 0.77× |
| Hamburg | 66,188 | 1.25× |
| Brandenburg | 60,856 | 0.84× |
| Sachsen-Anhalt | 45,676 | 0.75× |
| Thüringen | 41,152 | 0.69× |
| Mecklenburg-Vorpommern | 32,640 | 0.73× |
| Saarland | 29,951 | 1.04× |
| Bremen | 29,393 | 1.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.72× | Pets & Animals |
| Home construction | 1.91× | Home & Garden |
| Commercial mortgage | 2.53× | Business & Career |
| Hypertext | 3.5× | Technology & Electronics |
| Cachorro | 2.8× | Pets & Animals |
| 3D printing | 1.65× | Technology & Electronics |
| Graham Greene | 3.04× | Literature |
| Graham Greene (actor) | 2.28× | |
| MS Mode | 3.53× | Fashion & Accessoires |
| Assassin's Creed: Revelations | 3.43× | Games |
| Lapierre Bikes | 5.64× | Sports |
| Building-integrated photovoltaics | 4.57× | Home & Garden |
| Atkins diet | 2.51× | Health |
| Catania | 3.64× | Travel & Leisure |
| Leverage (TV series) | 2.45× | Movies & TV |
| Paul Dano | 1.85× | Movies & TV |
| Public speaking | 1.98× | Politics & Society |
| British Grand Prix | 3.97× | Sports |
| Mike Conley, Jr. | 7.89× | Sports |
| Equinix | 3.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.6 |
| LGBTQ+ Identity | OPEN | 2.2 |
| Design Affinity | PREMIUM | 2.01 |
| Risk Appetite | THRILL | 2 |
| Sports Activity | POWER | 1.83 |
| Sustainability | BALANCE | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 13.2% |
| Germany | 10.9% |
See Hi-NRG audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Hi-NRG have in Germany?
Hi-NRG has an estimated audience of 2,337,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hi-NRG fans?
42.0% of Hi-NRG fans are female, 58.0% are male, with an average age of 34.5 years.
Which brands do Hi-NRG fans like most?
Hi-NRG fans show strongest brand affinity for Dog breed (2.72×), Home construction (1.91×), and Commercial mortgage (2.53×) over the country average.
Where do Hi-NRG fans live in Germany?
Hi-NRG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 608,486), Bayern (reach 362,645), and Baden-Württemberg (reach 251,584). These three regions account for the largest share of the active audience.
What other brands do Hi-NRG fans also like?
Beyond Hi-NRG itself, the audience over-indexes on Home construction (1.91×), Commercial mortgage (2.53×), Hypertext (3.5×), and Cachorro (2.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hi-NRG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.