Rascasse Audience Intelligence

Hi-NRG Audience in Germany

A data profile of the people who buy, follow and care about Hi-NRG in Germany — modelled from more than twelve digital signal sources. Hi-NRG has an estimated audience of 2,337,438 people in Germany.

#69among Musical genre in Germany#1687among Topic in Germany#224in Music & Radio

The average Hi-NRG fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Superman, Batman, Tour de France, with strongest over-indexing on Superman (2.88× the country average).

Demographically, the Hi-NRG audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hi-NRG fan in Germany is more male, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Superman.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hi-NRG profile in Germany.

Audience size
2.3M
in Germany
Gender
42.0%♀
58.0% male
Age
34.5
average years
Country rank
#2849
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hi-NRG fans

42.0% are female, 58.0% are male, average age 34.5.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Hi-NRG audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age34.5
Estimated audience size2,337,438
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Hi-NRG audience in Germany
Age bracketShare%
16-1926%
20-2926%
30-3923%
40-4916%
50+9%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Hi-NRG audience comes from Germany.

Worldwide audience distribution share by country for Hi-NRG
CountryShare
United States19.5%
Italy13.2%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hi-NRG audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hi-NRG fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.08×
02Hamburg~60K1.06×
03Bremen~20K1.06×
04Hessen~200K1.05×
05Berlin~100K1.03×
06Schleswig-Holstein~90K1.03×
07Rheinland-Pfalz~100K1.02×
08Saarland~30K1.01×
09Thüringen~60K1.00×
10Sachsen-Anhalt~60K0.97×
11Mecklenburg-Vorpommern~40K0.97×
12Niedersachsen~200K0.96×
13Brandenburg~70K0.96×
14Bayern~400K0.94×
15Sachsen~100K0.94×
16Baden-Württemberg~300K0.89×
Fig. 06

Affinity by region

Affinity by region — Hi-NRG, Germany
0.89×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hi-NRG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hi-NRG audience
#·InterestCategoryAffinity×
01Burning ManMusic & Radio5.15×
02S.S.C. NapoliSports3.97×
03Tour de FranceSports3.29×
04Employment agencyBusiness & Career3.13×
05Energy barFood & Beverages3.02×
06Apple MusicMusic & Radio3.01×
07SupermanMovies & TV2.88×
08Day spaBeauty & Wellness2.78×
09SkyscannerTravel & Leisure2.46×
10RedditInternet & Social Media2.32×
11BatmanMovies & TV2.29×
12Career developmentBusiness & Career2.26×
13WaxingBeauty & Wellness2.22×
14Vintage clothingFashion & Accessoires1.89×
15AirbnbTravel & Leisure1.84×
16Art exhibitionArts & Culture1.83×
17Alpine skiingSports1.70×
18Solar powerHome & Garden1.63×
19Soul musicMusic & Radio1.56×
20Booking.comTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hi-NRG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hi-NRG audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.79×
Risk AppetiteTHRILL1.73×
IndividualismJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hi-NRG audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.52×
Need for SecurityCONSERVATISM0.54×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hi-NRG have in Germany?

Hi-NRG has an estimated audience of 2,337,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hi-NRG fans?

42.0% of Hi-NRG fans are female, 58.0% are male, with an average age of 34.5 years.

03

Which brands do Hi-NRG fans like most?

Hi-NRG fans show strongest brand affinity for Superman (2.88×), Batman (2.29×), and Tour de France (3.29×) over the country average.

04

Where do Hi-NRG fans live in Germany?

Hi-NRG fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hi-NRG fans also like?

Beyond Hi-NRG itself, the audience over-indexes on Batman (2.29×), Tour de France (3.29×), Reddit (2.32×), and Employment agency (3.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Hi-NRG audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hi-NRG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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