Rascasse Audience Intelligence

Hi-NRG Audience in United States

A data profile of the people who buy, follow and care about Hi-NRG in United States — modelled from more than twelve digital signal sources. Hi-NRG has an estimated audience of 4,185,137 people in United States.

#167among Musical genre in United States#4209among Topic in United States#715in Music & Radio

The average Hi-NRG fan in United States is 32.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Missouri, Texas.

Top brand affinities include Innovation, Cocktail, Britney Spears, with strongest over-indexing on Innovation (2.36× the country average).

Demographically, the Hi-NRG audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hi-NRG fan in United States is balanced, around 32.3 years old, with strong Design Affinity tendencies and a notable affinity for Innovation.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hi-NRG profile in United States.

Audience size
4.2M
in United States
Gender
51.1%♀
48.9% male
Age
32.3
average years
Country rank
#7744
Topic in United States
Fig. 01

Search interest · 12-month trend

+134%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hi-NRG fans

51.1% are female, 48.9% are male, average age 32.3.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Hi-NRG audience in United States
MetricValue
Female51.1%
Male48.9%
Average age32.3
Estimated audience size4,185,137
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Hi-NRG audience in United States
Age bracketShare%
16-1931%
20-2930%
30-3920%
40-4913%
50+6%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Hi-NRG audience comes from United States.

Worldwide audience distribution share by country for Hi-NRG
CountryShare
United States19.5%
Italy13.2%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hi-NRG audience in United States is strongest.

Fig. 05

Top regions by affinity

Hi-NRG fans by region: top regions in United States
#RegionReachAffinity×
01California~3M12.78×
02Missouri~300K4.78×
03Alaska~9K0.99×
04Hawaii~20K0.98×
05North Dakota~8K0.98×
06Vermont~7K0.98×
07South Dakota~9K0.97×
08Delaware~10K0.96×
09Montana~10K0.95×
10Rhode Island~10K0.94×
11West Virginia~20K0.93×
12New Hampshire~20K0.93×
13Maine~10K0.93×
14Washington, District of Columbia~10K0.93×
15Mississippi~30K0.92×
16Idaho~20K0.92×
17Nebraska~20K0.92×
18New Jersey~100K0.91×
19Arkansas~30K0.91×
20New Mexico~20K0.91×
21Georgia~100K0.90×
22Nevada~40K0.90×
23Louisiana~50K0.88×
24Oregon~40K0.88×
25Oklahoma~40K0.88×
26Connecticut~40K0.88×
27Iowa~30K0.88×
28Kansas~30K0.88×
29Utah~30K0.87×
30New York~200K0.85×
31Kentucky~40K0.85×
32Alabama~50K0.84×
33Indiana~60K0.83×
34Maryland~60K0.83×
35South Carolina~50K0.83×
36Illinois~100K0.82×
37Wisconsin~50K0.82×
38Washington~70K0.81×
39Minnesota~50K0.81×
40Pennsylvania~100K0.80×
41Tennessee~70K0.80×
42Massachusetts~70K0.80×
43Colorado~50K0.80×
44North Carolina~100K0.79×
45Virginia~80K0.79×
46Michigan~80K0.77×
47Arizona~70K0.77×
48Ohio~100K0.76×
49Texas~300K0.75×
50Florida~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Hi-NRG, United States
0.71×1.00×12.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hi-NRG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hi-NRG audience
#·InterestCategoryAffinity×
01Martin GarrixMusic & Radio7.53×
02Daft PunkMusic & Radio5.64×
03Teyana TaylorMovies & TV2.83×
04InnovationBusiness & Career2.36×
05GraffitiArts & Culture2.29×
06Non-alcoholic beverageFood & Beverages2.13×
07Gothic fashionFashion & Accessoires2.09×
08Anne HathawayMovies & TV2.01×
09AerobicsSports2.00×
10BalenciagaFashion & Accessoires1.95×
11Internet celebrityInternet & Social Media1.90×
12Contemporary artArts & Culture1.68×
13Britney SpearsMusic & Radio1.67×
14Dance musicMusic & Radio1.63×
15Apple MusicMusic & Radio1.57×
16Virtual realityTechnology & Electronics1.57×
17Millie Bobby BrownMovies & TV1.56×
18Designer clothingFashion & Accessoires1.52×
19Handmade jewelryFashion & Accessoires1.52×
20CocktailFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hi-NRG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hi-NRG audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.57×
Career OrientationPOWER1.49×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hi-NRG audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.76×
Convenience OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hi-NRG have in United States?

Hi-NRG has an estimated audience of 4,185,137 people in United States, concentrated in California and Missouri.

02

What is the gender split and age of Hi-NRG fans?

51.1% of Hi-NRG fans are female, 48.9% are male, with an average age of 32.3 years.

03

Which brands do Hi-NRG fans like most?

Hi-NRG fans show strongest brand affinity for Innovation (2.36×), Cocktail (1.51×), and Britney Spears (1.67×) over the country average.

04

Where do Hi-NRG fans live in United States?

Hi-NRG fans in United States are most concentrated in California (reach ~3M), Missouri (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hi-NRG fans also like?

Beyond Hi-NRG itself, the audience over-indexes on Cocktail (1.51×), Britney Spears (1.67×), Internet celebrity (1.9×), and Teyana Taylor (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Hi-NRG audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hi-NRG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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