Mac Miller Audience in Germany
Mac Miller has an estimated audience of 271,744 people in Germany. 41.4% are female, 58.6% are male, average age 25.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euphoria, Michael Jackson, TikTok, Whitney Houston, Dua Lipa.
The average Mac Miller fan in Germany is 25.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euphoria, Michael Jackson, TikTok, with strongest over-indexing on Euphoria (6.73× the country average). Demographically, the Mac Miller audience skews more male with an average age of 25.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Mac Miller fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 25.6 |
| Estimated audience size | 271,744 |
Audience persona
The typical Mac Miller fan in Germany is more male, around 25.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,063 | 1.11× |
| Bayern | 49,846 | 1.14× |
| Baden-Württemberg | 38,000 | 1.02× |
| Niedersachsen | 26,558 | 1.01× |
| Hessen | 24,753 | 1.2× |
| Berlin | 16,579 | 1.36× |
| Rheinland-Pfalz | 13,593 | 1× |
| Sachsen | 12,570 | 0.94× |
| Schleswig-Holstein | 8,957 | 0.92× |
| Hamburg | 7,634 | 1.24× |
| Brandenburg | 6,772 | 0.8× |
| Thüringen | 5,765 | 0.83× |
| Sachsen-Anhalt | 5,361 | 0.76× |
| Mecklenburg-Vorpommern | 3,871 | 0.75× |
| Saarland | 2,783 | 0.83× |
| Bremen | 2,502 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 6.73× | Movies & TV |
| Michael Jackson | 9.43× | Music & Radio |
| TikTok | 3.31× | Internet & Social Media |
| Whitney Houston | 11.06× | Music & Radio |
| Dua Lipa | 11.09× | Music & Radio |
| Harry Potter | 2.72× | Movies & TV |
| Zendaya | 10.67× | Movies & TV |
| Rock music | 3.17× | Music & Radio |
| Yahoo!ショッピング | 4.1× | |
| Mariah Carey | 11.05× | Music & Radio |
| Comedy movies | 3.09× | Movies & TV |
| Shopping | 2.07× | Shopping |
| Reading | 2.09× | Literature |
| Movies | 2.12× | Movies & TV |
| Clothing | 2.08× | Fashion & Accessoires |
| Beauty | 2.16× | Beauty & Wellness |
| Design | 2.11× | Home & Garden |
| Music | 1.89× | Business & Career |
| Sports | 1.91× | Sports |
| Consumer electronics | 1.94× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.85 |
| Individualism | JOY | 1.57 |
| Urban Lifestyle | OPEN | 1.46 |
| Sustainability | BALANCE | 1.43 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Mindfulness | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.9% |
| Brazil | 4.9% |
| Mexico | 4.8% |
See Mac Miller audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Mac Miller have in Germany?
Mac Miller has an estimated audience of 271,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mac Miller fans?
41.4% of Mac Miller fans are female, 58.6% are male, with an average age of 25.6 years.
Which brands do Mac Miller fans like most?
Mac Miller fans show strongest brand affinity for Euphoria (6.73×), Michael Jackson (9.43×), and TikTok (3.31×) over the country average.
Where do Mac Miller fans live in Germany?
Mac Miller fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,063), Bayern (reach 49,846), and Baden-Württemberg (reach 38,000). These three regions account for the largest share of the active audience.
What other brands do Mac Miller fans also like?
Beyond Mac Miller itself, the audience over-indexes on Michael Jackson (9.43×), TikTok (3.31×), Whitney Houston (11.06×), and Dua Lipa (11.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mac Miller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.