Mac Miller Audience in Germany
A data profile of the people who buy, follow and care about Mac Miller in Germany — modelled from more than twelve digital signal sources. Mac Miller has an estimated audience of 296,782 people in Germany.
The average Mac Miller fan in Germany is 25.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Michael Jackson, Whitney Houston, dB’s, with strongest over-indexing on Michael Jackson (9.43× the country average).
Demographically, the Mac Miller audience skews more male with an average age of 25.6, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mac Miller fan in Germany is more male, around 25.6 years old, with strong Tradition tendencies and a notable affinity for Michael Jackson.
At a glance
The key figures that characterise the Mac Miller profile in Germany.
Search interest · 12-month trend
Demographics of Mac Miller fans
41.4% are female, 58.6% are male, average age 25.6.
Gender split
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 25.6 |
| Estimated audience size | 296,782 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 64% | |
| 20-29 | 19% | |
| 30-39 | 8% | |
| 40-49 | 4% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Mac Miller audience comes from Germany.
| Country | Share |
|---|---|
| United States | 43.1% |
| Brazil | 4.9% |
| Mexico | 4.7% |
Geography
Where the Mac Miller audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.33× | |
| 02 | Hamburg | ~8K | 1.22× | |
| 03 | Hessen | ~20K | 1.16× | |
| 04 | Nordrhein-Westfalen | ~70K | 1.10× | |
| 05 | Bayern | ~50K | 1.09× | |
| 06 | Bremen | ~3K | 1.08× | |
| 07 | Baden-Württemberg | ~40K | 1.02× | |
| 08 | Niedersachsen | ~30K | 0.99× | |
| 09 | Rheinland-Pfalz | ~10K | 0.98× | |
| 10 | Sachsen | ~10K | 0.95× | |
| 11 | Schleswig-Holstein | ~9K | 0.92× | |
| 12 | Saarland | ~3K | 0.90× | |
| 13 | Thüringen | ~6K | 0.87× | |
| 14 | Brandenburg | ~7K | 0.84× | |
| 15 | Sachsen-Anhalt | ~6K | 0.81× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mac Miller audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | cali≠gari | Music & Radio | 17.92× | ||
| 02 | Dua Lipa | Music & Radio | 11.09× | ||
| 03 | Whitney Houston | Music & Radio | 11.06× | ||
| 04 | Mariah Carey | Music & Radio | 11.05× | ||
| 05 | Zendaya | Movies & TV | 10.67× | ||
| 06 | Michael Jackson | Music & Radio | 9.43× | ||
| 07 | Jacob Elordi | Movies & TV | 7.19× | ||
| 08 | TikTok | Internet & Social Media | 3.31× | ||
| 09 | Rock music | Music & Radio | 3.17× | ||
| 10 | Comedy movies | Movies & TV | 3.09× | ||
| 11 | Harry Potter | Movies & TV | 2.72× | ||
| 12 | Ukrainians | Music & Radio | 2.28× | ||
| 13 | dB’s | Music & Radio | 2.24× | ||
| 14 | Beauty | Beauty & Wellness | 2.16× | ||
| 15 | Movies | Movies & TV | 2.12× | ||
| 16 | Design | Home & Garden | 2.11× | ||
| 17 | Reading | Literature | 2.09× | ||
| 18 | Clothing | Fashion & Accessoires | 2.08× | ||
| 19 | Shopping | Shopping | 2.07× | ||
| 20 | Music | Business & Career | 1.89× |
Personality of the Mac Miller audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.36× | |
| Mindfulness | BALANCE | 2.10× | |
| Individualism | JOY | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Family Orientation | CONSERVATISM | 0.61× | |
| DIY Mentality | THRILL | 0.65× |
Frequently asked questions
How many fans does Mac Miller have in Germany?
Mac Miller has an estimated audience of 296,782 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mac Miller fans?
41.4% of Mac Miller fans are female, 58.6% are male, with an average age of 25.6 years.
Which brands do Mac Miller fans like most?
Mac Miller fans show strongest brand affinity for Michael Jackson (9.43×), Whitney Houston (11.06×), and dB’s (2.24×) over the country average.
Where do Mac Miller fans live in Germany?
Mac Miller fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Mac Miller fans also like?
Beyond Mac Miller itself, the audience over-indexes on Whitney Houston (11.06×), dB’s (2.24×), TikTok (3.31×), and cali≠gari (17.92×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Mac Miller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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