Push-up Audience in Germany

Push-up has an estimated audience of 3,653,456 people in Germany. 44.3% are female, 55.7% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google News, Fitness and figure competition, Bodybuilding & Fitness, Burger King, Barbell.
The average Push-up fan in Germany is 30.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google News, Fitness and figure competition, Bodybuilding & Fitness, with strongest over-indexing on Google News (3.79× the country average). Demographically, the Push-up audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Push-up fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 30.1 |
| Estimated audience size | 3,653,456 |
Audience persona
The typical Push-up fan in Germany is more male, around 30.1 years old, with strong Sports Activity tendencies and a notable affinity for Google News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 890,263 | 1.11× |
| Bayern | 611,818 | 1.04× |
| Baden-Württemberg | 527,909 | 1.06× |
| Niedersachsen | 364,750 | 1.03× |
| Hessen | 316,983 | 1.14× |
| Rheinland-Pfalz | 178,468 | 0.97× |
| Sachsen | 174,034 | 0.97× |
| Berlin | 166,236 | 1.02× |
| Schleswig-Holstein | 125,509 | 0.96× |
| Brandenburg | 119,610 | 1.06× |
| Hamburg | 85,516 | 1.04× |
| Thüringen | 85,274 | 0.92× |
| Sachsen-Anhalt | 83,019 | 0.88× |
| Mecklenburg-Vorpommern | 66,298 | 0.95× |
| Saarland | 42,004 | 0.94× |
| Bremen | 28,975 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 3.79× | News |
| Fitness and figure competition | 3.52× | Sports |
| Bodybuilding & Fitness | 2.95× | Sports |
| Burger King | 1.82× | Food & Beverages |
| Barbell | 3.21× | Sports |
| Crossfit Training | 3.08× | Sports |
| Stretching | 3.44× | Sports |
| Ketone | 3.79× | Health |
| Commercial mortgage | 3.6× | Business & Career |
| More Nutrition | 1.58× | Health |
| Yahoo!奇摩名人娛樂 | 1.58× | Internet & Social Media |
| Female bodybuilding | 2.76× | Sports |
| Muscle & Fitness | 1.91× | Sports |
| Decoration | 1.97× | Home & Garden |
| Paleolithic diet | 3.61× | Health |
| Artistic gymnastics | 4.54× | Sports |
| Fitness boot camp | 4.35× | Sports |
| Yoga pants | 3.03× | Fashion & Accessoires |
| Barcelona | 3.32× | Travel & Leisure |
| Strength training | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.77 |
| Sustainability | BALANCE | 1.69 |
| Luxury Orientation | PREMIUM | 1.52 |
| Career Orientation | POWER | 1.44 |
| Creativity | OPEN | 1.26 |
| Healthy Lifestyle | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Germany | 7.3% |
| Japan | 6.5% |
See Push-up audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Push-up have in Germany?
Push-up has an estimated audience of 3,653,456 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Push-up fans?
44.3% of Push-up fans are female, 55.7% are male, with an average age of 30.1 years.
Which brands do Push-up fans like most?
Push-up fans show strongest brand affinity for Google News (3.79×), Fitness and figure competition (3.52×), and Bodybuilding & Fitness (2.95×) over the country average.
Where do Push-up fans live in Germany?
Push-up fans in Germany are most concentrated in Nordrhein-Westfalen (reach 890,263), Bayern (reach 611,818), and Baden-Württemberg (reach 527,909). These three regions account for the largest share of the active audience.
What other brands do Push-up fans also like?
Beyond Push-up itself, the audience over-indexes on Fitness and figure competition (3.52×), Bodybuilding & Fitness (2.95×), Burger King (1.82×), and Barbell (3.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Push-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.