Rascasse Audience Intelligence

Push-up Audience in Germany

Name: Push-up — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Push-up in Germany — modelled from more than twelve digital signal sources. Push-up has an estimated audience of 3,653,456 people in Germany.

#1027among Topic in Germany #133in Sports

The average Push-up fan in Germany is 30.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Fitness and figure competition, Bodybuilding & Fitness, with strongest over-indexing on Google News (3.79× the country average).

Demographically, the Push-up audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Push-up fan in Germany is more male, around 30.1 years old, with strong Sports Activity tendencies and a notable affinity for Google News.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Push-up profile in Germany.

Audience size

3.7M

in Germany

Gender

44.3%♀

55.7% male

Age

30.1

average years

Country rank

#1659

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Push-up fans

44.3% are female, 55.7% are male, average age 30.1.

Fig. 02

Gender split

44.3%

Female

55.7%

Male

Demographic split for Push-up audience in Germany
Metric	Value
Female	44.3%
Male	55.7%
Average age	30.1
Estimated audience size	3,653,456

Fig. 03

Age distribution

Age distribution of the Push-up audience in Germany
Age bracket	Share	%
16-19		44%
20-29		23%
30-39		16%
40-49		12%
50+		6%

Fig. 04

Worldwide distribution

7.3%

of the worldwide Push-up audience comes from Germany.

Worldwide audience distribution share by country for Push-up
Country	Share
United States	20.3%
Germany	7.3%
Japan	6.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Push-up audience in Germany is strongest.

Fig. 05

Top regions by affinity

Push-up fans by region: top regions in Germany
#	Region	Reach	×
01	Brandenburg	~100K	1.11×
02	Hessen	~300K	1.06×
03	Nordrhein-Westfalen	~800K	1.05×
04	Schleswig-Holstein	~100K	1.02×
05	Mecklenburg-Vorpommern	~70K	1.02×
06	Bayern	~600K	1.01×
07	Baden-Württemberg	~500K	1.01×
08	Niedersachsen	~400K	1.01×
09	Hamburg	~80K	1.01×
10	Sachsen	~200K	1.00×
11	Berlin	~200K	0.99×
12	Thüringen	~90K	0.99×
13	Rheinland-Pfalz	~200K	0.97×
14	Sachsen-Anhalt	~90K	0.96×
15	Saarland	~40K	0.96×
16	Bremen	~30K	0.92×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Push-up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Push-up audience
#	Interest	Category	×
01	Artistic gymnastics	Sports	4.54×
02	Fitness boot camp	Sports	4.35×
03	Google News	News	3.79×
04	Ketone	Health	3.79×
05	Paleolithic diet	Health	3.61×
06	Commercial mortgage	Business & Career	3.60×
07	Fitness and figure competition	Sports	3.52×
08	Stretching	Sports	3.44×
09	Barcelona	Travel & Leisure	3.32×
10	Barbell	Sports	3.21×
11	Crossfit Training	Sports	3.08×
12	Yoga pants	Fashion & Accessoires	3.03×
13	Bodybuilding & Fitness	Sports	2.95×
14	Female bodybuilding	Sports	2.76×
15	Natural bodybuilding	Sports	2.29×
16	Decoration	Home & Garden	1.97×
17	Muscle & Fitness	Sports	1.91×
18	Burger King	Food & Beverages	1.82×
19	More Nutrition	Health	1.58×
20	Strength training	Sports	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Push-up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Push-up audience · What stands out
Trait	Cluster	Score
Sports Activity	POWER	1.33×
Urban Lifestyle	OPEN	1.14×
Pet Ownership	JOY	1.08×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Push-up audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.62×
Need for Security	CONSERVATISM	0.76×
Patriotism	CONSERVATISM	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Push-up have in Germany?

Push-up has an estimated audience of 3,653,456 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Push-up fans?

44.3% of Push-up fans are female, 55.7% are male, with an average age of 30.1 years.

Which brands do Push-up fans like most?

Push-up fans show strongest brand affinity for Google News (3.79×), Fitness and figure competition (3.52×), and Bodybuilding & Fitness (2.95×) over the country average.

Where do Push-up fans live in Germany?

Push-up fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Push-up fans also like?

Beyond Push-up itself, the audience over-indexes on Fitness and figure competition (3.52×), Bodybuilding & Fitness (2.95×), Burger King (1.82×), and Barbell (3.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Push-up audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Push-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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