Push-up Audience in Germany

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Push-up has an estimated audience of 3,653,456 people in Germany. 44.3% are female, 55.7% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google News, Fitness and figure competition, Bodybuilding & Fitness, Burger King, Barbell.

The average Push-up fan in Germany is 30.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google News, Fitness and figure competition, Bodybuilding & Fitness, with strongest over-indexing on Google News (3.79× the country average). Demographically, the Push-up audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Push-up fans

Demographic split for Push-up audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age30.1
Estimated audience size3,653,456

Audience persona

The typical Push-up fan in Germany is more male, around 30.1 years old, with strong Sports Activity tendencies and a notable affinity for Google News.

Top regions in Germany

Top regions ranked by reach for Push-up in Germany
RegionReachAffinity
Nordrhein-Westfalen890,2631.11×
Bayern611,8181.04×
Baden-Württemberg527,9091.06×
Niedersachsen364,7501.03×
Hessen316,9831.14×
Rheinland-Pfalz178,4680.97×
Sachsen174,0340.97×
Berlin166,2361.02×
Schleswig-Holstein125,5090.96×
Brandenburg119,6101.06×
Hamburg85,5161.04×
Thüringen85,2740.92×
Sachsen-Anhalt83,0190.88×
Mecklenburg-Vorpommern66,2980.95×
Saarland42,0040.94×
Bremen28,9750.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Push-up audience
BrandAffinityCategory
Google News3.79×News
Fitness and figure competition3.52×Sports
Bodybuilding & Fitness2.95×Sports
Burger King1.82×Food & Beverages
Barbell3.21×Sports
Crossfit Training3.08×Sports
Stretching3.44×Sports
Ketone3.79×Health
Commercial mortgage3.6×Business & Career
More Nutrition1.58×Health
Yahoo!奇摩名人娛樂1.58×Internet & Social Media
Female bodybuilding2.76×Sports
Muscle & Fitness1.91×Sports
Decoration1.97×Home & Garden
Paleolithic diet3.61×Health
Artistic gymnastics4.54×Sports
Fitness boot camp4.35×Sports
Yoga pants3.03×Fashion & Accessoires
Barcelona3.32×Travel & Leisure
Strength training1.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Push-up audience
TraitClusterScore
Sports ActivityPOWER1.77
SustainabilityBALANCE1.69
Luxury OrientationPREMIUM1.52
Career OrientationPOWER1.44
CreativityOPEN1.26
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Push-up
CountryShare
United States20.3%
Germany7.3%
Japan6.5%

See Push-up audiences in other countries

More Sports audiences in Germany

Frequently asked questions

How many fans does Push-up have in Germany?

Push-up has an estimated audience of 3,653,456 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Push-up fans?

44.3% of Push-up fans are female, 55.7% are male, with an average age of 30.1 years.

Which brands do Push-up fans like most?

Push-up fans show strongest brand affinity for Google News (3.79×), Fitness and figure competition (3.52×), and Bodybuilding & Fitness (2.95×) over the country average.

Where do Push-up fans live in Germany?

Push-up fans in Germany are most concentrated in Nordrhein-Westfalen (reach 890,263), Bayern (reach 611,818), and Baden-Württemberg (reach 527,909). These three regions account for the largest share of the active audience.

What other brands do Push-up fans also like?

Beyond Push-up itself, the audience over-indexes on Fitness and figure competition (3.52×), Bodybuilding & Fitness (2.95×), Burger King (1.82×), and Barbell (3.21×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Push-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.