Jeopardy! Audience in United States

Jeopardy! logo

Jeopardy! has an estimated audience of 4,322,636 people in United States. 59.2% are female, 40.8% are male, average age 49.1. Top regions: California, New York, Texas. Top brand affinities: Eternal (band), War (band), Alex Trebek, Nightmare (Japanese band), Sister Act (musical).

The average Jeopardy! fan in United States is 49.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Eternal (band), War (band), Alex Trebek, with strongest over-indexing on Eternal (band) (34.96× the country average). Demographically, the Jeopardy! audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Jeopardy! fans

Demographic split for Jeopardy! audience in United States
MetricValue
Female59.2%
Male40.8%
Average age49.1
Estimated audience size4,322,636

Audience persona

The typical Jeopardy! fan in United States is more female, around 49.1 years old, with strong Community Orientation tendencies and a notable affinity for Eternal (band).

Top regions in United States

Top regions ranked by reach for Jeopardy! in United States
RegionReachAffinity
California483,2651.02×
New York313,2341.3×
Texas297,0170.8×
Florida296,1071.01×
Pennsylvania176,8921.22×
Illinois149,5601.04×
Ohio147,0601.1×
North Carolina145,2541.12×
Georgia134,4001.01×
Michigan127,5841.13×
New Jersey126,4491.15×
Virginia115,3841.1×
Massachusetts112,9201.33×
Indiana95,2801.21×
Washington88,2741.02×
Maryland83,0551.12×
Arizona80,7140.91×
Tennessee79,3310.91×
Wisconsin75,6421.16×
Colorado67,8361×
Minnesota67,3481.09×
Missouri66,9450.96×
South Carolina66,8161.03×
Kentucky56,2241.04×
Connecticut52,8801.22×
Louisiana50,2570.9×
Oregon48,5270.98×
Alabama45,6900.76×
Oklahoma36,6680.76×
Mississippi35,6101×
Utah33,5830.87×
Iowa31,9160.9×
Nevada31,3590.75×
Arkansas29,6270.83×
Kansas27,1540.8×
West Virginia21,7761.08×
Nebraska20,3310.94×
New Hampshire20,0701.18×
Idaho19,0460.88×
Maine17,6621.14×
Rhode Island16,4101.19×
New Mexico16,1800.75×
Hawaii14,5450.78×
Washington, District of Columbia13,5881.05×
Delaware12,3461.04×
Montana12,1651.01×
Vermont9,6891.28×
South Dakota8,3340.83×
North Dakota7,4770.84×
Alaska6,6590.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeopardy! audience
BrandAffinityCategory
Eternal (band)34.96×Music & Radio
War (band)32.88×Music & Radio
Alex Trebek58.03×Movies & TV
Nightmare (Japanese band)37.95×Music & Radio
Sister Act (musical)48.4×Music & Radio
Nero (band)37.66×Music & Radio
Era37.48×Politics & Society
Pyramid (game show)25.72×Movies & TV
H2O (American band)32.53×Music & Radio
Wheel of Fortune (U.S. game show)10.11×Movies & TV
Name That Tune67.95×Movies & TV
Tarzan (musical)64.62×Music & Radio
Deal or No Deal35.43×Movies & TV
Tokyo University of the Arts62.51×Business & Career
Fox News Channel2.25×Movies & TV
The Wiz50.17×Music & Radio
Christopher Guest13.64×Movies & TV
The Price Is Right19.39×Movies & TV
Jekyll & Hyde (musical)58.3×Music & Radio
Hugh Laurie12.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeopardy! audience
TraitClusterScore
Community OrientationOPEN1.36
Family OrientationCONSERVATISM1.32
TraditionCONSERVATISM1.22
Social Media UsageJOY1.21
Need for SecurityCONSERVATISM1.15
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Jeopardy!
CountryShare
United States50.9%
Italy8.4%
Canada5.4%

See Jeopardy! audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Jeopardy! have in United States?

Jeopardy! has an estimated audience of 4,322,636 people in United States, concentrated in California and New York.

What is the gender split and age of Jeopardy! fans?

59.2% of Jeopardy! fans are female, 40.8% are male, with an average age of 49.1 years.

Which brands do Jeopardy! fans like most?

Jeopardy! fans show strongest brand affinity for Eternal (band) (34.96×), War (band) (32.88×), and Alex Trebek (58.03×) over the country average.

Where do Jeopardy! fans live in United States?

Jeopardy! fans in United States are most concentrated in California (reach 483,265), New York (reach 313,234), and Texas (reach 297,017). These three regions account for the largest share of the active audience.

What other brands do Jeopardy! fans also like?

Beyond Jeopardy! itself, the audience over-indexes on War (band) (32.88×), Alex Trebek (58.03×), Nightmare (Japanese band) (37.95×), and Sister Act (musical) (48.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeopardy!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.