MK Audience in Germany
MK has an estimated audience of 505,630 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jess Glynne, Frida Kahlo, Charli XCX, Lily Allen, Oscar Niemeyer.
MK fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Jess Glynne. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jess Glynne, Frida Kahlo, Charli XCX, with strongest over-indexing on Jess Glynne (56.62× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Country
Demographics of MK fans
| Metric | Value |
|---|---|
| Estimated audience size | 505,630 |
Audience persona
The typical MK fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Jess Glynne.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,494 | 1.16× |
| Bayern | 193,336 | 1.17× |
| Baden-Württemberg | 157,751 | 1.12× |
| Niedersachsen | 101,076 | 1.01× |
| Hessen | 90,429 | 1.15× |
| Berlin | 56,385 | 1.22× |
| Sachsen | 50,446 | 1× |
| Rheinland-Pfalz | 48,176 | 0.93× |
| Schleswig-Holstein | 34,975 | 0.94× |
| Brandenburg | 28,484 | 0.89× |
| Hamburg | 28,186 | 1.21× |
| Thüringen | 22,295 | 0.85× |
| Sachsen-Anhalt | 20,971 | 0.78× |
| Mecklenburg-Vorpommern | 15,610 | 0.79× |
| Saarland | 9,977 | 0.79× |
| Bremen | 9,270 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jess Glynne | 56.62× | Music & Radio |
| Frida Kahlo | 10.43× | Arts & Culture |
| Charli XCX | 20× | Music & Radio |
| Lily Allen | 20× | Music & Radio |
| Oscar Niemeyer | 56.03× | Arts & Culture |
| Columbo | 20× | Movies & TV |
| Drop shipping | 3.96× | Shopping |
| Ariana Grande | 6.25× | Music & Radio |
| Frank Gehry | 20× | Arts & Culture |
| Tooth brushing | 8.21× | Health |
| The Closer | 32.81× | Movies & TV |
| Costume party | 11.57× | Arts & Culture |
| Frank Lloyd Wright | 20× | Home & Garden |
| Berghain | 11.5× | Music & Radio |
| Firefly (airline) | 13.81× | Travel & Leisure |
| Soylent Green | 18.95× | Movies & TV |
| Hailee Steinfeld | 9.13× | Movies & TV |
| Perry Mason (TV series) | 20× | Movies & TV |
| Vintage car | 4.43× | Cars & Mobility |
| Elfen Lied | 18.49× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.9 |
| Early Adopter Mentality | POWER | 1.77 |
| Risk Appetite | THRILL | 1.67 |
| Sustainability | BALANCE | 1.52 |
| Creativity | OPEN | 1.45 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Brazil | 11.2% |
| India | 9.1% |
See MK audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
How to read this data
Audience size is the estimated number of people in Germany who actively search for MK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.