MK Audience in Germany
MK has an estimated audience of 505,630 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Coworking, Journey to the West (2011 TV series), Home construction, Progressive rock, Kalidou Koulibaly.
MK fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Coworking. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Coworking, Journey to the West (2011 TV series), Home construction, with strongest over-indexing on Coworking (20× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Country
Demographics of MK fans
| Metric | Value |
|---|---|
| Estimated audience size | 505,630 |
Audience persona
The typical MK fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Coworking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,494 | 1.16× |
| Bayern | 193,336 | 1.17× |
| Baden-Württemberg | 157,751 | 1.12× |
| Niedersachsen | 101,076 | 1.01× |
| Hessen | 90,429 | 1.15× |
| Berlin | 56,385 | 1.22× |
| Sachsen | 50,446 | 1× |
| Rheinland-Pfalz | 48,176 | 0.93× |
| Schleswig-Holstein | 34,975 | 0.94× |
| Brandenburg | 28,484 | 0.89× |
| Hamburg | 28,186 | 1.21× |
| Thüringen | 22,295 | 0.85× |
| Sachsen-Anhalt | 20,971 | 0.78× |
| Mecklenburg-Vorpommern | 15,610 | 0.79× |
| Saarland | 9,977 | 0.79× |
| Bremen | 9,270 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coworking | 20× | Business & Career |
| Journey to the West (2011 TV series) | 56.03× | Movies & TV |
| Home construction | 1.87× | Home & Garden |
| Progressive rock | 2.52× | Music & Radio |
| Kalidou Koulibaly | 32.81× | Sports |
| Gil Ofarim | 1.79× | Music & Radio |
| 3D printing | 2.3× | Technology & Electronics |
| Handmade Gifts | 2.01× | Kids & Family |
| Este, Veneto | 2.14× | Travel & Leisure |
| Israel | 1.57× | Travel & Leisure |
| Commercial mortgage | 1.53× | Business & Career |
| KLIX (AM) | 1.81× | Music & Radio |
| Home Delivery | 1.92× | Food & Beverages |
| Natural rubber | 1.55× | Cars & Mobility |
| Hundertwasserhaus | 3.66× | Travel & Leisure |
| Hollywood Vampires (band) | 5.11× | Music & Radio |
| Iwi | 11.5× | |
| Whataburger | 3.79× | Food & Beverages |
| Socialist Federal Republic of Yugoslavia | 2.76× | Politics & Society |
| Building envelope | 7.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.9 |
| Early Adopter Mentality | POWER | 1.77 |
| Risk Appetite | THRILL | 1.67 |
| Sustainability | BALANCE | 1.52 |
| Creativity | OPEN | 1.45 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Brazil | 11.2% |
| India | 9.1% |
See MK audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
How to read this data
Audience size is the estimated number of people in Germany who actively search for MK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.