Rascasse Audience Intelligence

MK Audience in Germany

A data profile of the people who buy, follow and care about MK in Germany — modelled from more than twelve digital signal sources. MK has an estimated audience of 631,160 people in Germany.

#1704among Person in Germany#1074in Music & Radio

MK fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Tooth brushing.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tooth brushing, Frida Kahlo, Lily Allen, with strongest over-indexing on Tooth brushing (15.97× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MK fan in Germany shows strong Early Adopter Mentality tendencies and a notable affinity for Tooth brushing.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MK profile in Germany.

Audience size
631K
in Germany
Country rank
#9693
Person in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MK fans

Fig. 02

Gender split

Demographic split for MK audience in Germany
MetricValue
Estimated audience size631,160
Fig. 04

Worldwide distribution

5.9%

of the worldwide MK audience comes from Germany.

Worldwide audience distribution share by country for MK
CountryShare
United States15.8%
Mexico9.7%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MK audience in Germany is strongest.

Fig. 05

Top regions by affinity

MK fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.21×
02Berlin~50K1.15×
03Hessen~90K1.14×
04Nordrhein-Westfalen~300K1.13×
05Bayern~200K1.13×
06Baden-Württemberg~200K1.12×
07Bremen~9K1.07×
08Niedersachsen~100K0.99×
09Sachsen~50K0.99×
10Schleswig-Holstein~40K0.95×
11Rheinland-Pfalz~50K0.94×
12Brandenburg~30K0.91×
13Thüringen~20K0.89×
14Saarland~10K0.83×
15Sachsen-Anhalt~20K0.82×
16Mecklenburg-Vorpommern~20K0.82×
Fig. 06

Affinity by region

Affinity by region — MK, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MK audience
#·InterestCategoryAffinity×
01Oscar NiemeyerArts & Culture51.53×
02Jess GlynneMusic & Radio41.30×
03The CloserMovies & TV32.77×
04Maluma (singer)Music & Radio20.53×
05Lily AllenMusic & Radio20.00×
06Charli XCXMusic & Radio20.00×
07ColumboMovies & TV20.00×
08Frank GehryArts & Culture20.00×
09Frank Lloyd WrightHome & Garden20.00×
10Soylent GreenMovies & TV20.00×
11MemriseBusiness & Career19.89×
12BroadchurchMovies & TV19.27×
13Tooth brushingHealth15.97×
14Firefly (airline)Travel & Leisure13.42×
15Frida KahloArts & Culture13.03×
16Resident AdvisorMusic & Radio11.47×
17ToothpasteBeauty & Wellness7.38×
18Dua LipaMusic & Radio6.38×
19Online newspaperNews3.00×
20TikTokInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MK audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.05×
Risk AppetiteTHRILL1.72×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MK audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
DIY MentalityTHRILL0.71×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See MK audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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