Ariana DeBose Audience in United States

Ariana DeBose has an estimated audience of 1,489,457 people in United States. 55.6% are female, 44.4% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, CarGurus, Indeed.com.

The average Ariana DeBose fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (226.01× the country average). Demographically, the Ariana DeBose audience skews more female with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Ariana DeBose fans

Demographic split for Ariana DeBose audience in United States
MetricValue
Female55.6%
Male44.4%
Average age37.8
Estimated audience size1,489,457

Audience persona

The typical Ariana DeBose fan in United States is more female, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Ariana DeBose in United States
RegionReachAffinity
California193,2761.18×
Texas138,8281.08×
Florida103,3171.02×
New York101,3121.22×
Illinois58,0311.17×
North Carolina57,8021.29×
Pennsylvania54,9411.1×
Georgia52,8371.15×
Ohio51,6231.13×
New Jersey43,9211.16×
Virginia42,1231.16×
Michigan42,0261.08×
Washington33,3191.12×
Maryland33,3111.3×
Massachusetts29,6511.01×
Tennessee29,3840.98×
Arizona27,6850.91×
Indiana26,3280.97×
Missouri25,3561.06×
Colorado24,9001.06×
South Carolina23,1271.03×
Minnesota22,0901.04×
Wisconsin21,4970.96×
Louisiana19,2951×
Utah17,9191.34×
Oregon17,8321.04×
Kentucky17,1620.92×
Connecticut15,8361.06×
Alabama15,6860.75×
Oklahoma15,3460.93×
Nevada14,4881.01×
Kansas11,7631×
Iowa10,8050.88×
Mississippi10,7600.88×
Arkansas10,1460.83×
Idaho7,8781.05×
Hawaii7,4561.16×
Nebraska6,7770.91×
New Mexico6,7560.9×
New Hampshire5,2250.89×
Delaware5,2201.27×
West Virginia4,7930.69×
Washington, District of Columbia4,6021.03×
Rhode Island4,3880.93×
Maine4,3150.81×
Montana3,5730.86×
South Dakota2,4690.72×
Alaska2,3000.72×
North Dakota2,0960.68×
Vermont1,9480.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ariana DeBose audience
BrandAffinityCategory
Finnair226.01×Travel & Leisure
Capital One9.25×Business & Career
Google Maps7.83×Internet & Social Media
CarGurus10.27×Cars & Mobility
Indeed.com6.74×Business & Career
Diane Keaton9.19×Movies & TV
Khan Academy12.09×Business & Career
Charlie Puth26.43×Music & Radio
Diego Rivera41.58×Arts & Culture
Paul Newman20.07×Movies & TV
Beetlejuice6.24×Movies & TV
DeviantArt8.59×Internet & Social Media
Billy Bob Thornton10.5×Movies & TV
Bruce Willis8.6×Movies & TV
Circle K8.19×Shopping
La La Land (film)14.43×Movies & TV
West Side Story42.59×Music & Radio
AccuWeather7.18×Home & Garden
In the Heights35.91×Music & Radio
Audrey Hepburn15.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ariana DeBose audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Risk AppetiteTHRILL1.41
Community OrientationOPEN1.29
ExtroversionTHRILL1.23
TraditionCONSERVATISM1.23
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Ariana DeBose
CountryShare
United States49.5%
United Kingdom6.2%
Germany4.8%

See Ariana DeBose audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Ariana DeBose have in United States?

Ariana DeBose has an estimated audience of 1,489,457 people in United States, concentrated in California and Texas.

What is the gender split and age of Ariana DeBose fans?

55.6% of Ariana DeBose fans are female, 44.4% are male, with an average age of 37.8 years.

Which brands do Ariana DeBose fans like most?

Ariana DeBose fans show strongest brand affinity for Finnair (226.01×), Capital One (9.25×), and Google Maps (7.83×) over the country average.

Where do Ariana DeBose fans live in United States?

Ariana DeBose fans in United States are most concentrated in California (reach 193,276), Texas (reach 138,828), and Florida (reach 103,317). These three regions account for the largest share of the active audience.

What other brands do Ariana DeBose fans also like?

Beyond Ariana DeBose itself, the audience over-indexes on Capital One (9.25×), Google Maps (7.83×), CarGurus (10.27×), and Indeed.com (6.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ariana DeBose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.