Rascasse Audience Intelligence

Guys and Dolls Audience in United States

A data profile of the people who buy, follow and care about Guys and Dolls in United States — modelled from more than twelve digital signal sources. Guys and Dolls has an estimated audience of 347,033 people in United States.

#45among Musical in United States#6461in Music & Radio

The average Guys and Dolls fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mamma Mia!, Robert Pattinson, London Eye, with strongest over-indexing on Mamma Mia! (88.52× the country average).

Demographically, the Guys and Dolls audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guys and Dolls fan in United States is more female, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Mamma Mia!.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guys and Dolls profile in United States.

Audience size
347K
in United States
Gender
58.5%♀
41.5% male
Age
35.6
average years
Country rank
#44819
Musical in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guys and Dolls fans

58.5% are female, 41.5% are male, average age 35.6.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Guys and Dolls audience in United States
MetricValue
Female58.5%
Male41.5%
Average age35.6
Estimated audience size347,033
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Guys and Dolls audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Guys and Dolls audience comes from United States.

Worldwide audience distribution share by country for Guys and Dolls
CountryShare
United Kingdom30.2%
United States26.7%
Japan12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guys and Dolls audience in United States is strongest.

Fig. 05

Top regions by affinity

Guys and Dolls fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K2.52×
02Washington, District of Columbia~2K1.81×
03Illinois~20K1.50×
04Nevada~5K1.46×
05Vermont<1K1.44×
06Maine~2K1.42×
07Iowa~4K1.35×
08New York~30K1.34×
09Connecticut~5K1.31×
10New Jersey~10K1.26×
11Pennsylvania~10K1.25×
12Massachusetts~8K1.23×
13Wisconsin~6K1.21×
14Utah~4K1.21×
15New Hampshire~2K1.15×
16Virginia~9K1.12×
17South Dakota<1K1.11×
18North Dakota<1K1.11×
19Ohio~10K1.08×
20Idaho~2K1.08×
21Maryland~6K1.06×
22Missouri~6K1.05×
23Nebraska~2K0.99×
24Rhode Island~1K0.99×
25Oregon~4K0.97×
26Colorado~5K0.96×
27Kansas~3K0.96×
28Michigan~9K0.95×
29Montana<1K0.95×
30West Virginia~2K0.94×
31Washington~6K0.93×
32Alaska<1K0.93×
33Indiana~6K0.92×
34Arizona~6K0.90×
35Louisiana~4K0.88×
36California~30K0.85×
37Tennessee~6K0.82×
38Delaware<1K0.81×
39Alabama~4K0.80×
40Oklahoma~3K0.80×
41Florida~20K0.76×
42Arkansas~2K0.76×
43New Mexico~1K0.76×
44South Carolina~4K0.75×
45North Carolina~7K0.72×
46Kentucky~3K0.72×
47Mississippi~2K0.69×
48Georgia~7K0.66×
49Hawaii<1K0.63×
50Texas~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Guys and Dolls, United States
0.58×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guys and Dolls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guys and Dolls audience
#·InterestCategoryAffinity×
01Incontinence padHealth88.67×
02Mamma Mia!Movies & TV88.52×
03West Side StoryMusic & Radio52.04×
04Tower of LondonTravel & Leisure46.88×
05Tower BridgeTravel & Leisure46.45×
06Harvey KeitelMovies & TV45.71×
07Fright NightMovies & TV42.88×
08London EyeTravel & Leisure30.45×
09Guy RitchieMovies & TV28.44×
10Sarah ConnorMusic & Radio28.29×
11Ansel ElgortMovies & TV28.21×
12Joe DiMaggioSports28.01×
13Robert PattinsonMovies & TV21.23×
14Babe RuthSports20.08×
15Rosie O'DonnellMovies & TV18.83×
16British MuseumArts & Culture17.37×
17Mr. BeanMovies & TV15.58×
18Hugh JackmanMovies & TV15.40×
19Stitch!Movies & TV12.32×
20La La Land (film)Movies & TV11.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guys and Dolls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guys and Dolls audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.51×
PatriotismCONSERVATISM2.31×
TraditionCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guys and Dolls audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
SustainabilityBALANCE0.74×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guys and Dolls have in United States?

Guys and Dolls has an estimated audience of 347,033 people in United States, concentrated in California and New York.

02

What is the gender split and age of Guys and Dolls fans?

58.5% of Guys and Dolls fans are female, 41.5% are male, with an average age of 35.6 years.

03

Which brands do Guys and Dolls fans like most?

Guys and Dolls fans show strongest brand affinity for Mamma Mia! (88.52×), Robert Pattinson (21.23×), and London Eye (30.45×) over the country average.

04

Where do Guys and Dolls fans live in United States?

Guys and Dolls fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Guys and Dolls fans also like?

Beyond Guys and Dolls itself, the audience over-indexes on Robert Pattinson (21.23×), London Eye (30.45×), Harvey Keitel (45.71×), and British Museum (17.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Guys and Dolls audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guys and Dolls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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