Guys and Dolls Audience in United States

Guys and Dolls logo

Guys and Dolls has an estimated audience of 346,877 people in United States. 58.5% are female, 41.5% are male, average age 35.6. Top regions: California, New York, Illinois. Top brand affinities: Mamma Mia!, Ansel Elgort, Rosie O'Donnell, PSV Eindhoven, Orient Watch.

The average Guys and Dolls fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Mamma Mia!, Ansel Elgort, Rosie O'Donnell, with strongest over-indexing on Mamma Mia! (60.95× the country average). Demographically, the Guys and Dolls audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of Guys and Dolls fans

Demographic split for Guys and Dolls audience in United States
MetricValue
Female58.5%
Male41.5%
Average age35.6
Estimated audience size346,877

Audience persona

The typical Guys and Dolls fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Mamma Mia!.

Top regions in United States

Top regions ranked by reach for Guys and Dolls in United States
RegionReachAffinity
California37,4110.98×
New York29,5881.53×
Illinois20,9041.81×
Texas19,0050.64×
Florida18,9000.8×
Pennsylvania15,3321.31×
Ohio12,3311.15×
New Jersey11,5411.31×
Massachusetts9,5411.4×
Michigan9,4711.04×
Virginia8,6451.02×
North Carolina7,7710.74×
Georgia6,7930.64×
Washington6,7910.98×
Arizona6,7400.95×
Wisconsin6,6771.28×
Maryland6,4861.09×
Indiana6,2290.98×
Missouri5,8161.04×
Colorado5,8051.06×
Tennessee5,6210.81×
Minnesota5,1581.04×
Connecticut4,6541.34×
Utah4,1191.33×
South Carolina4,0710.78×
Alabama4,0500.84×
Oregon3,8820.98×
Nevada3,7921.13×
Louisiana3,4290.77×
Kentucky3,1600.73×
Oklahoma3,0780.8×
Kansas2,9071.06×
Iowa2,8340.99×
Arkansas2,2780.8×
Mississippi1,8700.65×
New Hampshire1,6891.24×
Maine1,6111.3×
Idaho1,5700.9×
West Virginia1,5500.96×
Nebraska1,5470.89×
New Mexico1,3210.76×
Rhode Island1,1951.08×
Washington, District of Columbia1,0861.04×
Vermont9821.61×
Montana9490.99×
South Dakota8751.09×
Hawaii7180.48×
Alaska6860.92×
Delaware6570.69×
North Dakota4130.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guys and Dolls audience
BrandAffinityCategory
Mamma Mia!60.95×Movies & TV
Ansel Elgort58.33×Movies & TV
Rosie O'Donnell30.77×Movies & TV
PSV Eindhoven67.73×Sports
Orient Watch83.81×Fashion & Accessoires
Guy Ritchie30.84×Movies & TV
London Eye27.71×Travel & Leisure
British Museum13.29×Arts & Culture
Owen Wilson15.01×Movies & TV
Robert Pattinson12.47×Movies & TV
Incontinence pad79.14×Health
Non-fiction books7.74×Literature
Fright Night31.94×Movies & TV
Deutsche Eishockey Liga33.82×Sports
Harvey Keitel25.74×Movies & TV
Musical theatre4.08×Movies & TV
Joe DiMaggio22.79×Sports
Time Out (magazine)11.68×Travel & Leisure
Maggie Smith14.13×Movies & TV
Tower Bridge34.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guys and Dolls audience
TraitClusterScore
PatriotismCONSERVATISM1.79
Family OrientationCONSERVATISM1.36
Quality AwarenessPREMIUM1.35
LGBTQ+ IdentityOPEN1.3
Price SensitivityPREMIUM1.19
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Guys and Dolls
CountryShare
United Kingdom30.3%
United States26.8%
Japan12.0%

See Guys and Dolls audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Guys and Dolls have in United States?

Guys and Dolls has an estimated audience of 346,877 people in United States, concentrated in California and New York.

What is the gender split and age of Guys and Dolls fans?

58.5% of Guys and Dolls fans are female, 41.5% are male, with an average age of 35.6 years.

Which brands do Guys and Dolls fans like most?

Guys and Dolls fans show strongest brand affinity for Mamma Mia! (60.95×), Ansel Elgort (58.33×), and Rosie O'Donnell (30.77×) over the country average.

Where do Guys and Dolls fans live in United States?

Guys and Dolls fans in United States are most concentrated in California (reach 37,411), New York (reach 29,588), and Illinois (reach 20,904). These three regions account for the largest share of the active audience.

What other brands do Guys and Dolls fans also like?

Beyond Guys and Dolls itself, the audience over-indexes on Ansel Elgort (58.33×), Rosie O'Donnell (30.77×), PSV Eindhoven (67.73×), and Orient Watch (83.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guys and Dolls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.