Rascasse Audience Intelligence

Departments of Guatemala Audience in United States

A data profile of the people who buy, follow and care about Departments of Guatemala in United States — modelled from more than twelve digital signal sources. Departments of Guatemala has an estimated audience of 1,002,981 people in United States.

#2125among POI in United States#1765in Travel & Leisure

The average Departments of Guatemala fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pollo Campero, Elvis Crespo, Volaris, with strongest over-indexing on Pollo Campero (33.15× the country average).

Demographically, the Departments of Guatemala audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Departments of Guatemala fan in United States is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Pollo Campero.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Departments of Guatemala profile in United States.

Audience size
1M
in United States
Gender
37.1%♀
62.9% male
Age
34.6
average years
Country rank
#23626
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Departments of Guatemala fans

37.1% are female, 62.9% are male, average age 34.6.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Departments of Guatemala audience in United States
MetricValue
Female37.1%
Male62.9%
Average age34.6
Estimated audience size1,002,981
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Departments of Guatemala audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3922%
40-4917%
50+10%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Departments of Guatemala audience comes from United States.

Worldwide audience distribution share by country for Departments of Guatemala
CountryShare
United States38.0%
Mexico21.2%
Colombia6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Departments of Guatemala audience in United States is strongest.

Fig. 05

Top regions by affinity

Departments of Guatemala fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~4K1.31×
02Maryland~20K1.27×
03South Dakota~3K1.27×
04Vermont~2K1.27×
05North Dakota~3K1.23×
06Washington, District of Columbia~4K1.19×
07Delaware~3K1.19×
08Virginia~30K1.14×
09Nebraska~6K1.13×
10West Virginia~5K1.09×
11Maine~4K1.09×
12Hawaii~5K1.06×
13New Hampshire~4K1.06×
14New Mexico~5K1.05×
15Idaho~5K1.04×
16Massachusetts~20K1.02×
17Mississippi~8K1.02×
18Montana~3K1.02×
19California~100K1.01×
20Arkansas~8K1.01×
21Connecticut~10K0.99×
22Kansas~8K0.99×
23Alaska~2K0.99×
24Iowa~8K0.97×
25New Jersey~20K0.96×
26Oklahoma~10K0.96×
27Louisiana~10K0.94×
28Kentucky~10K0.94×
29Oregon~10K0.94×
30Utah~8K0.94×
31Nevada~9K0.93×
32Alabama~10K0.92×
33Georgia~30K0.91×
34South Carolina~10K0.91×
35Missouri~10K0.89×
36Wisconsin~10K0.89×
37Minnesota~10K0.89×
38Tennessee~20K0.88×
39Indiana~20K0.88×
40Colorado~10K0.87×
41Arizona~20K0.86×
42Washington~20K0.86×
43New York~50K0.84×
44North Carolina~30K0.84×
45Michigan~20K0.84×
46Ohio~30K0.82×
47Pennsylvania~30K0.80×
48Illinois~30K0.80×
49Florida~50K0.75×
50Texas~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Departments of Guatemala, United States
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Departments of Guatemala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Departments of Guatemala audience
#·InterestCategoryAffinity×
01Elvis CrespoMusic & Radio86.54×
02West Side StoryMusic & Radio65.10×
03Alianza LimaSports49.12×
04BancolombiaBusiness & Career41.19×
05Pollo CamperoFood & Beverages33.15×
06Pep GuardiolaSports27.87×
07FIFA Club World CupSports26.49×
08Lyric poetryLiterature24.97×
09VolarisTravel & Leisure24.18×
10Sport Club InternacionalSports21.50×
11Atlético MadridSports17.97×
12El PaísNews17.97×
13Cruz AzulSports15.71×
14Web serverTechnology & Electronics13.17×
15CumbiaMusic & Radio13.04×
16MariachiMusic & Radio12.28×
17Club AméricaSports10.43×
18Las VegasTravel & Leisure6.48×
19WhatsAppInternet & Social Media5.12×
20Real Madrid C.F.Sports4.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Departments of Guatemala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Departments of Guatemala audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.55×
SpiritualityBALANCE2.23×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Departments of Guatemala audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Departments of Guatemala have in United States?

Departments of Guatemala has an estimated audience of 1,002,981 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Departments of Guatemala fans?

37.1% of Departments of Guatemala fans are female, 62.9% are male, with an average age of 34.6 years.

03

Which brands do Departments of Guatemala fans like most?

Departments of Guatemala fans show strongest brand affinity for Pollo Campero (33.15×), Elvis Crespo (86.54×), and Volaris (24.18×) over the country average.

04

Where do Departments of Guatemala fans live in United States?

Departments of Guatemala fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Departments of Guatemala fans also like?

Beyond Departments of Guatemala itself, the audience over-indexes on Elvis Crespo (86.54×), Volaris (24.18×), West Side Story (65.1×), and Web server (13.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Departments of Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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