Departments of Guatemala Audience in United States

Departments of Guatemala has an estimated audience of 1,002,981 people in United States. 37.1% are female, 62.9% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Volaris, Autism Awareness, Pollo Campero, Diabetes mellitus awareness, Alianza Lima.

The average Departments of Guatemala fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Volaris, Autism Awareness, Pollo Campero, with strongest over-indexing on Volaris (37.21× the country average). Demographically, the Departments of Guatemala audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Departments of Guatemala fans

Demographic split for Departments of Guatemala audience in United States
MetricValue
Female37.1%
Male62.9%
Average age34.6
Estimated audience size1,002,981

Audience persona

The typical Departments of Guatemala fan in United States is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Volaris.

Top regions in United States

Top regions ranked by reach for Departments of Guatemala in United States
RegionReachAffinity
California103,7850.94×
Texas42,2280.49×
New York40,6720.73×
Florida34,0900.5×
Virginia29,4571.21×
Georgia21,4530.69×
New Jersey21,4410.84×
Maryland21,0051.22×
North Carolina19,4660.65×
Massachusetts15,5610.79×
Illinois14,8660.44×
Washington12,8880.64×
Pennsylvania12,2700.36×
Tennessee12,0230.6×
Mississippi9,1491.11×
Connecticut9,1270.91×
Arkansas8,8051.07×
Ohio8,6160.28×
Alabama8,2030.59×
Louisiana8,1340.63×
Oklahoma7,9490.71×
Kentucky7,8230.62×
West Virginia7,5531.62×
Michigan7,5050.29×
Arizona7,1890.35×
South Carolina7,1620.47×
Minnesota7,1460.5×
Nebraska7,1091.41×
Indiana6,9780.38×
Kansas6,9760.88×
Idaho6,9751.39×
Missouri6,7580.42×
Hawaii6,6631.55×
Iowa6,6230.8×
Rhode Island6,5102.04×
South Dakota6,4852.8×
Oregon6,4620.56×
Colorado6,4260.41×
Wisconsin6,3990.42×
North Dakota6,3143.06×
New Hampshire6,2231.57×
New Mexico6,0621.21×
Nevada6,0420.62×
Maine6,0061.67×
Utah5,9300.66×
Vermont5,9103.36×
Delaware5,3811.94×
Washington, District of Columbia4,8571.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Departments of Guatemala audience
BrandAffinityCategory
Volaris37.21×Travel & Leisure
Autism Awareness19.03×Health
Pollo Campero29.09×Food & Beverages
Diabetes mellitus awareness12.48×Health
Alianza Lima59.39×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Elvis Crespo55.89×Music & Radio
Club América13.73×Sports
Las Vegas5.75×Travel & Leisure
Cruz Azul14.81×Sports
Income tax13.19×Business & Career
Cumbia11.55×Music & Radio
Web server7.8×Technology & Electronics
Liga MX7.65×Sports
Real Madrid C.F.4.1×Sports
FIFA Club World Cup14.81×Sports
Tigres UANL15.36×Sports
Sport Club Internacional18×Sports
Aeroméxico16.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Departments of Guatemala audience
TraitClusterScore
Risk AppetiteTHRILL1.64
SpiritualityBALANCE1.33
Social Media UsageJOY1.18
Urban LifestyleOPEN1.08
Need for SecurityCONSERVATISM1.01
ExtroversionTHRILL0.95

Worldwide distribution

Worldwide audience distribution share by country for Departments of Guatemala
CountryShare
United States38.0%
Mexico21.2%
Colombia6.0%

See Departments of Guatemala audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Departments of Guatemala have in United States?

Departments of Guatemala has an estimated audience of 1,002,981 people in United States, concentrated in California and Texas.

What is the gender split and age of Departments of Guatemala fans?

37.1% of Departments of Guatemala fans are female, 62.9% are male, with an average age of 34.6 years.

Which brands do Departments of Guatemala fans like most?

Departments of Guatemala fans show strongest brand affinity for Volaris (37.21×), Autism Awareness (19.03×), and Pollo Campero (29.09×) over the country average.

Where do Departments of Guatemala fans live in United States?

Departments of Guatemala fans in United States are most concentrated in California (reach 103,785), Texas (reach 42,228), and New York (reach 40,672). These three regions account for the largest share of the active audience.

What other brands do Departments of Guatemala fans also like?

Beyond Departments of Guatemala itself, the audience over-indexes on Autism Awareness (19.03×), Pollo Campero (29.09×), Diabetes mellitus awareness (12.48×), and Alianza Lima (59.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Departments of Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.