A data profile of the people who buy, follow and care about Manchester United F.C. in Norway — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 1,082,061 people in Norway.
Manchester United F.C. has an estimated audience of 1,082,061 people in Norway. 24.2% are female, 75.8% are male, average age 38.2. Top brand affinities: FIFA World Cup, Eliteserien, Liverpool F.C., UEFA Champions League, Premier League.
Top brand affinities include FIFA World Cup, Eliteserien, Liverpool F.C., with strongest over-indexing on FIFA World Cup (4.0× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Manchester United F.C. fan in Norway is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Manchester United F.C. profile in Norway.
24.2% are female, 75.8% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 38.2 |
| Estimated audience size | 1,082,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Manchester United F.C. audience comes from Norway.
| Country | Share |
|---|---|
| United Kingdom | 12.8% |
| United States | 7.1% |
| Indonesia | 5.6% |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgil van Dijk | Sports | 9.85× | ||
| 02 | Aston Villa F.C. | Sports | 8.73× | ||
| 03 | Leicester City F.C. | Sports | 7.81× | ||
| 04 | Marcus Rashford | Sports | 6.47× | ||
| 05 | Chelsea F.C. | Sports | 4.48× | ||
| 06 | Juventus F.C. | Sports | 4.37× | ||
| 07 | Arsenal F.C. | Sports | 4.25× | ||
| 08 | Cristiano Ronaldo | Sports | 4.16× | ||
| 09 | FIFA World Cup | Sports | 4.00× | ||
| 10 | Real Madrid C.F. | Sports | 3.77× | ||
| 11 | UEFA Europa League | Sports | 3.70× | ||
| 12 | Manchester City F.C. | Sports | 3.50× | ||
| 13 | UEFA Champions League | Sports | 3.45× | ||
| 14 | Premier League | Sports | 3.25× | ||
| 15 | Liverpool F.C. | Sports | 3.09× | ||
| 16 | Martin Ødegaard | Sports | 3.09× | ||
| 17 | FC Barcelona | Sports | 3.05× | ||
| 18 | Eliteserien | Sports | 2.30× | ||
| 19 | Soccer | Sports | 2.16× | ||
| 20 | Oslo | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.59× | |
| Social Media Usage | JOY | 0.89× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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