A data profile of the people who buy, follow and care about Real Madrid C.F. in Colombia — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 12,683,768 people in Colombia.
Real Madrid C.F. has an estimated audience of 12,683,768 people in Colombia. 32.9% are female, 67.1% are male, average age 31.8. Top brand affinities: Sporting Clube de Portugal, Florentino Pérez, Chicago Fire (TV series), Zinedine Zidane, Santiago Bernabéu Stadium.
Top brand affinities include Sporting Clube de Portugal, Florentino Pérez, Chicago Fire (TV series), with strongest over-indexing on Sporting Clube de Portugal (1.77× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Real Madrid C.F. fan in Colombia is more male, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for Sporting Clube de Portugal.
The key figures that characterise the Real Madrid C.F. profile in Colombia.
32.9% are female, 67.1% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 31.8 |
| Estimated audience size | 12,683,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Real Madrid C.F. audience comes from Colombia.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| United States | 7.6% |
| Spain | 7.4% |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Florentino Pérez | Politics & Society | 2.06× | ||
| 02 | Sporting Clube de Portugal | Sports | 1.77× | ||
| 03 | Zinedine Zidane | Sports | 1.63× | ||
| 04 | Grigor Dimitrov | Sports | 1.59× | ||
| 05 | Santiago Bernabéu Stadium | Sports | 1.58× | ||
| 06 | Perfil.com | News | 1.58× | ||
| 07 | Chicago Fire (TV series) | Movies & TV | 1.57× | ||
| 08 | Carles Puyol | Sports | 1.55× | ||
| 09 | DefensaCentral.com | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Risk Appetite | THRILL | 1.01× | |
| Indulgence | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Individualism | JOY | 0.52× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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