A data profile of the people who buy, follow and care about Dog lovers in Sweden — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 1,349,031 people in Sweden.
Dog lovers has an estimated audience of 1,349,031 people in Sweden. 71.7% are female, 28.3% are male, average age 45.4. Top brand affinities: Pet store, Sveriges Television, Biltema, Hemnet, Pet food.
Top brand affinities include Pet store, Sveriges Television, Biltema, with strongest over-indexing on Pet store (5.17× the country average).
Demographically, the Dog lovers audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Dog lovers fan in Sweden is more female, around 45.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog lovers profile in Sweden.
71.7% are female, 28.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 45.4 |
| Estimated audience size | 1,349,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Dog lovers audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.5% |
| Germany | 6.6% |
The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 5.76× | ||
| 02 | Pet store | Pets & Animals | 5.17× | ||
| 03 | Jotex | Shopping | 3.44× | ||
| 04 | Pet food | Pets & Animals | 3.08× | ||
| 05 | Digital photography | Business & Career | 3.01× | ||
| 06 | Golden Retriever | Pets & Animals | 2.97× | ||
| 07 | Beagle | Pets & Animals | 2.97× | ||
| 08 | Siberian Husky | Pets & Animals | 2.94× | ||
| 09 | Labrador Retriever | Pets & Animals | 2.78× | ||
| 10 | French Bulldog | Pets & Animals | 2.78× | ||
| 11 | Dachshund | Pets & Animals | 2.78× | ||
| 12 | Rottweiler | Pets & Animals | 2.67× | ||
| 13 | Flower | Home & Garden | 2.10× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.72× | ||
| 15 | TikTok | Internet & Social Media | 1.60× | ||
| 16 | Ryanair | Travel & Leisure | 1.55× | ||
| 17 | Biltema | Business & Career | 1.52× | ||
| 18 | Lindex | Fashion & Accessoires | 1.51× | ||
| 19 | Hemnet | Home & Garden | 1.50× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.65× | |
| Individualism | JOY | 1.55× | |
| Pet Ownership | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Career Orientation | POWER | 0.85× | |
| Community Orientation | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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