A data profile of the people who buy, follow and care about Pony in Sweden — modelled from more than twelve digital signal sources. Pony has an estimated audience of 1,329,319 people in Sweden.
Pony has an estimated audience of 1,329,319 people in Sweden. 72.6% are female, 27.4% are male, average age 45.2. Top brand affinities: Sveriges Television, Biltema, Hemnet, Veterinary medicine, FEI World Equestrian Games.
Top brand affinities include Sveriges Television, Biltema, Hemnet, with strongest over-indexing on Sveriges Television (1.87× the country average).
Demographically, the Pony audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
The typical Pony fan in Sweden is more female, around 45.2 years old, with strong Pet Ownership tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Pony profile in Sweden.
72.6% are female, 27.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 45.2 |
| Estimated audience size | 1,329,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Pony audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 13.0% |
| United Kingdom | 8.1% |
The strongest cross-interests of the Pony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Horze | Sports | 12.68× | ||
| 02 | Show Jumping World Cup | Sports | 10.47× | ||
| 03 | Chicago Bulls | Sports | 8.25× | ||
| 04 | FEI World Equestrian Games | Sports | 7.29× | ||
| 05 | Veterinary medicine | Business & Career | 4.48× | ||
| 06 | Western riding | Sports | 4.42× | ||
| 07 | Jotex | Shopping | 3.73× | ||
| 08 | Pet store | Pets & Animals | 2.44× | ||
| 09 | Hobby | Home & Garden | 2.02× | ||
| 10 | Sveriges Television | Technology & Electronics | 1.87× | ||
| 11 | Hemnet | Home & Garden | 1.75× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.75× | ||
| 13 | Biltema | Business & Career | 1.73× | ||
| 14 | Science | Business & Career | 1.66× | ||
| 15 | Dogs | Pets & Animals | 1.61× | ||
| 16 | Flower | Home & Garden | 1.57× | ||
| 17 | Lindex | Fashion & Accessoires | 1.54× | ||
| 18 | JYSK | Home & Garden | 1.54× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.52× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.56× | |
| Family Orientation | CONSERVATISM | 1.41× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.88× | |
| Spirituality | BALANCE | 0.89× | |
| Convenience Orientation | PREMIUM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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