Rascasse Audience Intelligence

Pony Audience in United States

A data profile of the people who buy, follow and care about Pony in United States — modelled from more than twelve digital signal sources. Pony has an estimated audience of 8,391,007 people in United States.

#2637among Topic in United States#110in Pets & Animals

The average Pony fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Arabian horse, Diaper bag, with strongest over-indexing on Planet Fitness (2.47× the country average).

Demographically, the Pony audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pony fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pony profile in United States.

Audience size
8.4M
in United States
Gender
61.0%♀
39.0% male
Age
40.0
average years
Country rank
#4229
Topic in United States
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pony fans

61.0% are female, 39.0% are male, average age 40.0.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Pony audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.0
Estimated audience size8,391,007
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Pony audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4920%
50+25%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Pony audience comes from United States.

Worldwide audience distribution share by country for Pony
CountryShare
United States21.7%
Germany13.0%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pony audience in United States is strongest.

Fig. 05

Top regions by affinity

Pony fans by region: top regions in United States
#RegionReachAffinity×
01Washington~400K2.21×
02Montana~30K1.40×
03Oregon~100K1.16×
04Kentucky~100K1.14×
05Washington, District of Columbia~30K1.07×
06Indiana~200K1.06×
07Mississippi~70K1.05×
08Vermont~20K1.05×
09Illinois~300K1.04×
10Massachusetts~200K1.03×
11Virginia~200K1.02×
12Nebraska~40K1.02×
13California~900K1.01×
14Arkansas~70K1.01×
15New York~500K1.00×
16North Carolina~300K1.00×
17Colorado~100K1.00×
18Maine~30K1.00×
19Pennsylvania~300K0.99×
20Maryland~100K0.99×
21Wisconsin~100K0.99×
22Connecticut~80K0.99×
23Missouri~100K0.98×
24Minnesota~100K0.98×
25Texas~700K0.97×
26New Jersey~200K0.97×
27Tennessee~200K0.97×
28Utah~70K0.97×
29Kansas~60K0.97×
30Ohio~200K0.96×
31Arizona~200K0.96×
32Alabama~100K0.96×
33Idaho~40K0.96×
34New Hampshire~30K0.96×
35Florida~500K0.95×
36Oklahoma~90K0.95×
37Iowa~70K0.95×
38New Mexico~40K0.95×
39Rhode Island~30K0.95×
40Alaska~20K0.95×
41Delaware~20K0.94×
42Michigan~200K0.92×
43Georgia~200K0.90×
44Louisiana~100K0.90×
45West Virginia~30K0.89×
46South Dakota~20K0.88×
47South Carolina~100K0.87×
48Hawaii~30K0.86×
49North Dakota~10K0.85×
50Nevada~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Pony, United States
0.84×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pony audience
#·InterestCategoryAffinity×
01Arabian horsePets & Animals9.56×
02Horse showPets & Animals6.63×
03Horse racingSports4.88×
04Boot BarnFashion & Accessoires4.24×
05Largemouth bassFood & Beverages4.02×
06Diaper bagKids & Family3.49×
07Horseback ridingSports3.33×
08Fly fishingSports2.89×
09Veterinary medicineBusiness & Career2.79×
10Non-alcoholic beverageFood & Beverages2.67×
11Planet FitnessSports2.47×
12GeneticsKids & Family2.24×
13MetaphysicsBusiness & Career2.24×
14Golf ChannelSports2.14×
15Charitable organizationPolitics & Society2.09×
16Hardware storeHome & Garden1.95×
17Britney SpearsMusic & Radio1.94×
18Nonprofit organizationPolitics & Society1.77×
19Hobby LobbyHome & Garden1.65×
20LivestockPets & Animals1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pony audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Community OrientationOPEN1.64×
DIY MentalityTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pony audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Quality AwarenessPREMIUM0.87×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pony have in United States?

Pony has an estimated audience of 8,391,007 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pony fans?

61.0% of Pony fans are female, 39.0% are male, with an average age of 40.0 years.

03

Which brands do Pony fans like most?

Pony fans show strongest brand affinity for Planet Fitness (2.47×), Arabian horse (9.56×), and Diaper bag (3.49×) over the country average.

04

Where do Pony fans live in United States?

Pony fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Pony fans also like?

Beyond Pony itself, the audience over-indexes on Arabian horse (9.56×), Diaper bag (3.49×), Veterinary medicine (2.79×), and Genetics (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Pony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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