Pony Audience in United States

Pony logo

Pony has an estimated audience of 8,391,007 people in United States. 61.0% are female, 39.0% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Tech News, Product design, UK garage, JDSU, Nebraska Cornhuskers football.

The average Pony fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tech News, Product design, UK garage, with strongest over-indexing on Tech News (27.14× the country average). Demographically, the Pony audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pony fans

Demographic split for Pony audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.0
Estimated audience size8,391,007

Audience persona

The typical Pony fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Pony in United States
RegionReachAffinity
California1,065,4711.15×
Texas868,1881.2×
Florida632,1321.11×
New York516,8221.1×
Washington304,4551.81×
North Carolina276,4391.09×
Illinois268,1470.96×
Georgia263,9151.02×
Pennsylvania257,3010.91×
Ohio256,3890.99×
New Jersey208,6470.98×
Virginia198,4430.97×
Michigan196,9920.9×
Tennessee187,2771.11×
Indiana180,2351.18×
Arizona174,7511.02×
Massachusetts149,1640.9×
Maryland140,4760.97×
Alabama136,0941.16×
Kentucky133,7261.27×
Missouri126,8650.94×
Colorado118,8020.9×
Louisiana116,0981.07×
South Carolina112,7070.89×
Minnesota104,1270.87×
Oklahoma101,9091.09×
Wisconsin99,6750.79×
Oregon96,7341.01×
Mississippi95,7391.38×
Arkansas81,0491.17×
Nevada79,8040.98×
Connecticut77,4450.92×
Utah73,1830.97×
Iowa68,4240.99×
Kansas61,8580.94×
Nebraska42,8381.02×
New Mexico42,1301×
Idaho37,6080.89×
West Virginia35,6970.91×
Hawaii34,9500.97×
Montana26,2431.13×
New Hampshire24,9390.75×
Maine24,7070.82×
Rhode Island21,7610.81×
Washington, District of Columbia21,3140.85×
Delaware19,2020.83×
South Dakota15,3690.79×
North Dakota14,3760.83×
Alaska14,3500.8×
Wyoming13,6661.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pony audience
BrandAffinityCategory
Tech News27.14×Technology & Electronics
Product design4.04×Business & Career
UK garage7.97×Music & Radio
JDSU3.04×Business & Career
Nebraska Cornhuskers football3.51×Sports
Collectable1.55×Kids & Family
Home equity1.52×Home & Garden
Staycation2.29×Home & Garden
Bank account1.68×Business & Career
Joshua Jackson3.01×Movies & TV
Stamp collecting3.12×Home & Garden
Jesse Plemons2.17×Movies & TV
Isometric exercise5.28×Sports
Home staging3.02×Home & Garden
Jaws3.08×Movies & TV
Charlamagne Tha God5.21×Movies & TV
Queens College, City University of New York3.48×Business & Career
Pro-Ject1.83×Music & Radio
Urban horticulture1.59×Home & Garden
Kingdom of Judah3.09×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pony audience
TraitClusterScore
Community OrientationOPEN1.29
Pet OwnershipJOY1.27
DIY MentalityTHRILL1.22
CreativityOPEN1.2
IndividualismJOY1.1
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Pony
CountryShare
United States21.8%
Germany13.1%
United Kingdom8.1%

See Pony audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pony have in United States?

Pony has an estimated audience of 8,391,007 people in United States, concentrated in California and Texas.

What is the gender split and age of Pony fans?

61.0% of Pony fans are female, 39.0% are male, with an average age of 40.0 years.

Which brands do Pony fans like most?

Pony fans show strongest brand affinity for Tech News (27.14×), Product design (4.04×), and UK garage (7.97×) over the country average.

Where do Pony fans live in United States?

Pony fans in United States are most concentrated in California (reach 1,065,471), Texas (reach 868,188), and Florida (reach 632,132). These three regions account for the largest share of the active audience.

What other brands do Pony fans also like?

Beyond Pony itself, the audience over-indexes on Product design (4.04×), UK garage (7.97×), JDSU (3.04×), and Nebraska Cornhuskers football (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.