A data profile of the people who buy, follow and care about Pony in United Kingdom — modelled from more than twelve digital signal sources. Pony has an estimated audience of 3,134,473 people in United Kingdom.
The average Pony fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Veterinary medicine, Nonprofit organization, Charitable organization, with strongest over-indexing on Veterinary medicine (3.8× the country average).
Demographically, the Pony audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pony fan in United Kingdom is more female, around 44.1 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.
The key figures that characterise the Pony profile in United Kingdom.
74.5% are female, 25.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 44.1 |
| Estimated audience size | 3,134,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Pony audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 13.0% |
| United Kingdom | 8.1% |
Where the Pony audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.32× | |
| 02 | Yorkshire and the Humber | ~300K | 1.27× | |
| 03 | East of England | ~300K | 1.09× | |
| 04 | Wales | ~200K | 1.09× | |
| 05 | North East | ~100K | 1.07× | |
| 06 | Northern Ireland | ~100K | 1.07× | |
| 07 | Scotland | ~300K | 1.06× | |
| 08 | South East | ~400K | 0.99× | |
| 09 | South West | ~300K | 0.97× | |
| 10 | East Midlands | ~200K | 0.80× | |
| 11 | England | ~2M | 0.76× | |
| 12 | North West | ~200K | 0.56× |
The strongest cross-interests of the Pony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FEI World Equestrian Games | Sports | 9.88× | ||
| 02 | Western riding | Sports | 5.90× | ||
| 03 | Veterinary medicine | Business & Career | 3.80× | ||
| 04 | Garden centre | Home & Garden | 2.39× | ||
| 05 | Zoo | Kids & Family | 2.32× | ||
| 06 | Pet sitting | Pets & Animals | 2.26× | ||
| 07 | Nonprofit organization | Politics & Society | 2.15× | ||
| 08 | Pet food | Pets & Animals | 2.01× | ||
| 09 | Philanthropy | Arts & Culture | 2.00× | ||
| 10 | Racing Post | Sports | 1.97× | ||
| 11 | Katie Price | Fashion & Accessoires | 1.87× | ||
| 12 | Genetics | Kids & Family | 1.73× | ||
| 13 | Volunteering | Politics & Society | 1.72× | ||
| 14 | Health care | Business & Career | 1.62× | ||
| 15 | Matalan | Shopping | 1.62× | ||
| 16 | David Attenborough | Movies & TV | 1.62× | ||
| 17 | Dunelm | Home & Garden | 1.60× | ||
| 18 | Charitable organization | Politics & Society | 1.58× | ||
| 19 | Hobby | Home & Garden | 1.58× | ||
| 20 | Supermarket | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.52× | |
| Individualism | JOY | 1.41× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Career Orientation | POWER | 0.83× |
Pony has an estimated audience of 3,134,473 people in United Kingdom, concentrated in England and South East.
74.5% of Pony fans are female, 25.5% are male, with an average age of 44.1 years.
Pony fans show strongest brand affinity for Veterinary medicine (3.8×), Nonprofit organization (2.15×), and Charitable organization (1.58×) over the country average.
Pony fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Pony itself, the audience over-indexes on Nonprofit organization (2.15×), Charitable organization (1.58×), FEI World Equestrian Games (9.88×), and Hobby (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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