A data profile of the people who buy, follow and care about Pony in France — modelled from more than twelve digital signal sources. Pony has an estimated audience of 2,351,932 people in France.
Pony has an estimated audience of 2,351,932 people in France. 65.4% are female, 34.6% are male, average age 39.6. Top brand affinities: Love & Sex, Christmas tree, Christmas Gift, Girl power, Selfridges.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (282.13× the country average).
Demographically, the Pony audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
The typical Pony fan in France is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Pony profile in France.
65.4% are female, 34.6% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 39.6 |
| Estimated audience size | 2,351,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 26% |
of the worldwide Pony audience comes from France.
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 13.0% |
| United Kingdom | 8.1% |
The strongest cross-interests of the Pony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 387.72× | ||
| 02 | Love & Sex | Kids & Family | 282.13× | ||
| 03 | Christmas tree | Kids & Family | 65.25× | ||
| 04 | Christmas Gift | Kids & Family | 53.21× | ||
| 05 | Plants vs. Zombies | Games | 42.70× | ||
| 06 | Girl power | Politics & Society | 24.12× | ||
| 07 | Breast Cancer awareness | Health | 16.15× | ||
| 08 | Sexology | Kids & Family | 15.93× | ||
| 09 | Western riding | Sports | 9.42× | ||
| 10 | Sustainable products | Politics & Society | 8.79× | ||
| 11 | S.S.C. Napoli | Sports | 8.14× | ||
| 12 | Dentistry | Business & Career | 6.96× | ||
| 13 | Kitchen garden | Home & Garden | 6.89× | ||
| 14 | Passive income | Business & Career | 6.88× | ||
| 15 | Bentley | Cars & Mobility | 6.67× | ||
| 16 | Zoom lens | Technology & Electronics | 5.97× | ||
| 17 | Broadcasting of sports events | Movies & TV | 5.80× | ||
| 18 | Veterinary medicine | Business & Career | 3.91× | ||
| 19 | Pet store | Pets & Animals | 3.09× | ||
| 20 | Pet food | Pets & Animals | 2.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.79× | |
| Pet Ownership | JOY | 1.79× | |
| Travelling | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Convenience Orientation | PREMIUM | 0.91× | |
| Family Orientation | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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