A data profile of the people who buy, follow and care about Organization in Sweden — modelled from more than twelve digital signal sources. Organization has an estimated audience of 1,267,671 people in Sweden.
Organization has an estimated audience of 1,267,671 people in Sweden. 51.9% are female, 48.1% are male, average age 44.3. Top brand affinities: Google, Dogs, Hair products, Shoes, Happiness.
Top brand affinities include Google, Dogs, Hair products, with strongest over-indexing on Google (1.75× the country average).
Demographically, the Organization audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Organization fan in Sweden is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Organization profile in Sweden.
51.9% are female, 48.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.3 |
| Estimated audience size | 1,267,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Organization audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.51× | ||
| 02 | Charity and causes | Business & Career | 2.42× | ||
| 03 | First-person shooter games | Games | 2.23× | ||
| 04 | Financial services | Business & Career | 2.15× | ||
| 05 | Fiction books | Literature | 2.08× | ||
| 06 | Gambling | Games | 2.00× | ||
| 07 | Hair products | Beauty & Wellness | 1.96× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.89× | ||
| 09 | Happiness | Health | 1.87× | ||
| 10 | Dogs | Pets & Animals | 1.85× | ||
| 11 | Celebrity | Movies & TV | 1.82× | ||
| 12 | Meat | Food & Beverages | 1.76× | ||
| 13 | Internet & Social Media | 1.75× | |||
| 14 | Video games | Games | 1.70× | ||
| 15 | Higher education | Business & Career | 1.70× | ||
| 16 | Bars | Travel & Leisure | 1.68× | ||
| 17 | Intersport | Shopping | 1.65× | ||
| 18 | Current events | Arts & Culture | 1.60× | ||
| 19 | Shoes | Fashion & Accessoires | 1.53× | ||
| 20 | Mobile phones | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.25× | |
| Career Orientation | POWER | 1.64× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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