A data profile of the people who buy, follow and care about Organization in Portugal — modelled from more than twelve digital signal sources. Organization has an estimated audience of 3,321,620 people in Portugal.
The average Organization fan in Portugal is 46.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Norauto, Donation, Rio Ave F.C., with strongest over-indexing on Norauto (1.69× the country average).
Demographically, the Organization audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Organization fan in Portugal is balanced, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Norauto.
The key figures that characterise the Organization profile in Portugal.
53.7% are female, 46.3% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 46.1 |
| Estimated audience size | 3,321,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Organization audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
Where the Organization audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.28× | |
| 02 | Bragança District | ~40K | 1.07× | |
| 03 | Portalegre District | ~40K | 1.07× | |
| 04 | Guarda District | ~50K | 1.05× | |
| 05 | Beja District | ~60K | 1.04× | |
| 06 | Vila Real District | ~60K | 1.02× | |
| 07 | Évora District | ~60K | 1.01× | |
| 08 | Setúbal District | ~400K | 1.00× | |
| 09 | Castelo Branco District | ~60K | 1.00× | |
| 10 | Porto District | ~700K | 0.98× | |
| 11 | Santarém District | ~200K | 0.98× | |
| 12 | Azores | ~90K | 0.98× | |
| 13 | Viana do Castelo District | ~80K | 0.98× | |
| 14 | Viseu District | ~100K | 0.97× | |
| 15 | Coimbra District | ~200K | 0.96× | |
| 16 | Madeira | ~90K | 0.96× | |
| 17 | Aveiro District | ~200K | 0.95× | |
| 18 | Leiria District | ~200K | 0.94× | |
| 19 | Braga District | ~300K | 0.92× | |
| 20 | Faro District | ~200K | 0.91× |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Range Rover Evoque | Cars & Mobility | 1.71× | ||
| 02 | Norauto | Cars & Mobility | 1.69× | ||
| 03 | Peugeot 508 | Cars & Mobility | 1.63× | ||
| 04 | Macau | Travel & Leisure | 1.60× | ||
| 05 | Renault Captur | Cars & Mobility | 1.58× | ||
| 06 | Donation | Business & Career | 1.55× | ||
| 07 | Rio Ave F.C. | Sports | 1.55× | ||
| 08 | Venture capital | Business & Career | 1.55× | ||
| 09 | Europcar | Cars & Mobility | 1.55× | ||
| 10 | Postmodernism | Arts & Culture | 1.55× | ||
| 11 | Air filter | Home & Garden | 1.55× | ||
| 12 | Nokia | Technology & Electronics | 1.55× | ||
| 13 | BNP Paribas | Business & Career | 1.55× | ||
| 14 | UCI World Tour | Sports | 1.55× | ||
| 15 | MG Cars | Cars & Mobility | 1.55× | ||
| 16 | SanDisk | Technology & Electronics | 1.55× | ||
| 17 | Beşiktaş J.K. | Sports | 1.55× | ||
| 18 | Volvo V40 | Cars & Mobility | 1.53× | ||
| 19 | Peer-to-peer lending | Business & Career | 1.50× | ||
| 20 | This Is Us (TV series) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Pet Ownership | JOY | 1.23× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Creativity | OPEN | 0.96× | |
| Urban Lifestyle | OPEN | 0.96× |
Organization has an estimated audience of 3,321,620 people in Portugal, concentrated in Lisbon District and Porto District.
53.7% of Organization fans are female, 46.3% are male, with an average age of 46.1 years.
Organization fans show strongest brand affinity for Norauto (1.69×), Donation (1.55×), and Rio Ave F.C. (1.55×) over the country average.
Organization fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Organization itself, the audience over-indexes on Donation (1.55×), Rio Ave F.C. (1.55×), Macau (1.6×), and Venture capital (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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