A data profile of the people who buy, follow and care about Bo Bedre in Denmark — modelled from more than twelve digital signal sources. Bo Bedre has an estimated audience of 863,347 people in Denmark.
Bo Bedre has an estimated audience of 863,347 people in Denmark. 71.6% are female, 28.4% are male, average age 43.4. Top brand affinities: IKEA, Do it yourself (DIY), JYSK, Home improvement, Renovation.
Top brand affinities include IKEA, Do it yourself (DIY), JYSK, with strongest over-indexing on IKEA (2.11× the country average).
Demographically, the Bo Bedre audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Bo Bedre fan in Denmark is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Bo Bedre profile in Denmark.
71.6% are female, 28.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 43.4 |
| Estimated audience size | 863,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Bo Bedre audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 83.8% |
| Sweden | 2.6% |
| United States | 1.9% |
The strongest cross-interests of the Bo Bedre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renovation | Home & Garden | 2.42× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 2.33× | ||
| 03 | Garden furniture | Home & Garden | 2.26× | ||
| 04 | Department store | Shopping | 2.22× | ||
| 05 | IKEA | Home & Garden | 2.11× | ||
| 06 | First-time buyer | Shopping | 2.11× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 1.86× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 09 | IHF World Men's Handball Championship | Sports | 1.80× | ||
| 10 | H&M | Shopping | 1.77× | ||
| 11 | Discount stores | Shopping | 1.77× | ||
| 12 | Home improvement | Home & Garden | 1.72× | ||
| 13 | JYSK | Home & Garden | 1.71× | ||
| 14 | Hobby | Home & Garden | 1.69× | ||
| 15 | Organic food | Food & Beverages | 1.68× | ||
| 16 | ILVA | Home & Garden | 1.61× | ||
| 17 | Flower | Home & Garden | 1.60× | ||
| 18 | Terraced house | Home & Garden | 1.59× | ||
| 19 | Real estate | Business & Career | 1.53× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.04× | |
| DIY Mentality | THRILL | 1.97× | |
| Quality Awareness | PREMIUM | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Convenience Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Bo Bedre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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