A data profile of the people who buy, follow and care about Widerøe in Norway — modelled from more than twelve digital signal sources. Widerøe has an estimated audience of 1,455,474 people in Norway.
Widerøe has an estimated audience of 1,455,474 people in Norway. 62.8% are female, 37.2% are male, average age 47.8. Top brand affinities: Biltema, TripAdvisor, Finnair, Gina Tricot, Low-cost carrier.
Top brand affinities include Biltema, TripAdvisor, Finnair, with strongest over-indexing on Biltema (1.88× the country average).
Demographically, the Widerøe audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Widerøe fan in Norway is more female, around 47.8 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Widerøe profile in Norway.
62.8% are female, 37.2% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 47.8 |
| Estimated audience size | 1,455,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 29% | |
| 50+ | 40% |
of the worldwide Widerøe audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 80.2% |
| Germany | 4.9% |
| United Kingdom | 3.3% |
The strongest cross-interests of the Widerøe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Low-cost carrier | Travel & Leisure | 7.69× | ||
| 02 | Finnair | Travel & Leisure | 6.36× | ||
| 03 | Vueling | Travel & Leisure | 6.26× | ||
| 04 | Expedia | Travel & Leisure | 5.03× | ||
| 05 | TripAdvisor | Travel & Leisure | 3.50× | ||
| 06 | Scandinavian Airlines | Travel & Leisure | 2.88× | ||
| 07 | Digital photography | Business & Career | 2.57× | ||
| 08 | Trivago | Travel & Leisure | 2.41× | ||
| 09 | Momondo | Travel & Leisure | 2.38× | ||
| 10 | Biltema | Business & Career | 1.88× | ||
| 11 | Car rentals | Cars & Mobility | 1.87× | ||
| 12 | Hardware store | Home & Garden | 1.82× | ||
| 13 | Ticketmaster | Travel & Leisure | 1.81× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.65× | ||
| 15 | Spar (retailer) | Shopping | 1.65× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.59× | ||
| 17 | Lunch | Food & Beverages | 1.57× | ||
| 18 | Air travel | Travel & Leisure | 1.57× | ||
| 19 | Discount stores | Shopping | 1.55× | ||
| 20 | Island | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.69× | |
| Sustainability | BALANCE | 1.48× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Widerøe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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