A data profile of the people who buy, follow and care about Color Line (ferry operator) in Norway — modelled from more than twelve digital signal sources. Color Line (ferry operator) has an estimated audience of 1,207,131 people in Norway.
Color Line (ferry operator) has an estimated audience of 1,207,131 people in Norway. 63.0% are female, 37.0% are male, average age 45.6. Top brand affinities: Shopping malls, Hardware store, Home Appliances, Discount stores, Momondo.
Top brand affinities include Shopping malls, Hardware store, Home Appliances, with strongest over-indexing on Shopping malls (1.57× the country average).
Demographically, the Color Line (ferry operator) audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Color Line (ferry operator) fan in Norway is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Color Line (ferry operator) profile in Norway.
63.0% are female, 37.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.6 |
| Estimated audience size | 1,207,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 35% |
The strongest cross-interests of the Color Line (ferry operator) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steakhouse | Food & Beverages | 2.28× | ||
| 02 | Trivago | Travel & Leisure | 2.18× | ||
| 03 | Hardware store | Home & Garden | 2.17× | ||
| 04 | Momondo | Travel & Leisure | 2.07× | ||
| 05 | Turkish Airlines | Travel & Leisure | 2.06× | ||
| 06 | Convenience store | Food & Beverages | 2.06× | ||
| 07 | Lego | Kids & Family | 2.00× | ||
| 08 | First class travel | Travel & Leisure | 1.99× | ||
| 09 | Mobile payment | Business & Career | 1.92× | ||
| 10 | Hypermarket | Shopping | 1.90× | ||
| 11 | Theme parks | Travel & Leisure | 1.83× | ||
| 12 | Zoo | Kids & Family | 1.80× | ||
| 13 | KLM | Travel & Leisure | 1.59× | ||
| 14 | Permanent makeup | Beauty & Wellness | 1.59× | ||
| 15 | Discount stores | Shopping | 1.58× | ||
| 16 | Shopping malls | Shopping | 1.57× | ||
| 17 | Supermarket | Shopping | 1.54× | ||
| 18 | Helly Hansen | Fashion & Accessoires | 1.52× | ||
| 19 | Home Appliances | Home & Garden | 1.51× | ||
| 20 | Car rentals | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.78× | |
| Convenience Orientation | PREMIUM | 1.58× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Career Orientation | POWER | 0.71× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Color Line (ferry operator). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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