A data profile of the people who buy, follow and care about Bunnpris in Norway — modelled from more than twelve digital signal sources. Bunnpris has an estimated audience of 882,932 people in Norway.
Bunnpris has an estimated audience of 882,932 people in Norway. 66.5% are female, 33.5% are male, average age 42.2. Top brand affinities: Hardware store, Discount stores, Supermarket, Hypermarket, Pharmacy.
Top brand affinities include Hardware store, Discount stores, Supermarket, with strongest over-indexing on Hardware store (2.6× the country average).
Demographically, the Bunnpris audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Bunnpris fan in Norway is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hardware store.
The key figures that characterise the Bunnpris profile in Norway.
66.5% are female, 33.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 42.2 |
| Estimated audience size | 882,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 25% |
The strongest cross-interests of the Bunnpris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Athletic Bilbao | Sports | 3.28× | ||
| 02 | Hardware store | Home & Garden | 2.60× | ||
| 03 | Hypermarket | Shopping | 2.32× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.23× | ||
| 05 | Steakhouse | Food & Beverages | 2.05× | ||
| 06 | Convenience store | Food & Beverages | 2.05× | ||
| 07 | Robbie Williams | Music & Radio | 1.80× | ||
| 08 | Zoo | Kids & Family | 1.79× | ||
| 09 | Discount stores | Shopping | 1.78× | ||
| 10 | Supermarket | Shopping | 1.76× | ||
| 11 | Manicure | Beauty & Wellness | 1.70× | ||
| 12 | Pharmacy | Business & Career | 1.64× | ||
| 13 | Sports club | Sports | 1.58× | ||
| 14 | Lego | Kids & Family | 1.56× | ||
| 15 | Trivago | Travel & Leisure | 1.55× | ||
| 16 | Smartwatch | Technology & Electronics | 1.54× | ||
| 17 | Birkenstock | Fashion & Accessoires | 1.52× | ||
| 18 | Snack food | Food & Beverages | 1.52× | ||
| 19 | Children's literature | Literature | 1.52× | ||
| 20 | Momondo | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.67× | |
| DIY Mentality | THRILL | 1.50× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Career Orientation | POWER | 0.71× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Bunnpris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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