A data profile of the people who buy, follow and care about Se og Hør in Norway — modelled from more than twelve digital signal sources. Se og Hør has an estimated audience of 1,556,703 people in Norway.
Se og Hør has an estimated audience of 1,556,703 people in Norway. 84.5% are female, 15.5% are male, average age 35.8. Top brand affinities: H&M, Shopping malls, Discount stores, Beauty salons, Garden furniture.
Top brand affinities include H&M, Shopping malls, Discount stores, with strongest over-indexing on H&M (1.9× the country average).
Demographically, the Se og Hør audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
The typical Se og Hør fan in Norway is more female, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for H&M.
The key figures that characterise the Se og Hør profile in Norway.
84.5% are female, 15.5% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 84.5% |
| Male | 15.5% |
| Average age | 35.8 |
| Estimated audience size | 1,556,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 17% | |
| 30-39 | 11% | |
| 40-49 | 16% | |
| 50+ | 20% |
The strongest cross-interests of the Se og Hør audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Primark | Shopping | 2.30× | ||
| 02 | Birkenstock | Fashion & Accessoires | 2.00× | ||
| 03 | Garden furniture | Home & Garden | 1.91× | ||
| 04 | H&M | Shopping | 1.90× | ||
| 05 | Permanent makeup | Beauty & Wellness | 1.82× | ||
| 06 | Harry Potter | Movies & TV | 1.71× | ||
| 07 | Natural skin care | Beauty & Wellness | 1.71× | ||
| 08 | Discount stores | Shopping | 1.67× | ||
| 09 | Skin care | Beauty & Wellness | 1.67× | ||
| 10 | Supermarket | Shopping | 1.66× | ||
| 11 | TV talkshows | Movies & TV | 1.66× | ||
| 12 | Pharmacy | Business & Career | 1.63× | ||
| 13 | Hardware store | Home & Garden | 1.62× | ||
| 14 | Cancer awareness | Health | 1.56× | ||
| 15 | Theme parks | Travel & Leisure | 1.56× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 17 | Child care | Kids & Family | 1.51× | ||
| 18 | Shopping malls | Shopping | 1.50× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.50× | ||
| 20 | Helly Hansen | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.50× | |
| DIY Mentality | THRILL | 1.41× | |
| Family Orientation | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Risk Appetite | THRILL | 0.73× | |
| Indulgence | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Se og Hør. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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