A data profile of the people who buy, follow and care about BoligPortal in Denmark — modelled from more than twelve digital signal sources. BoligPortal has an estimated audience of 981,434 people in Denmark.
BoligPortal has an estimated audience of 981,434 people in Denmark. 62.7% are female, 37.3% are male, average age 35.3. Top brand affinities: Home improvement, Furniture, Real estate, Renovation, Gardening.
Top brand affinities include Home improvement, Furniture, Real estate, with strongest over-indexing on Home improvement (4.12× the country average).
Demographically, the BoligPortal audience skews more female with an average age of 35.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical BoligPortal fan in Denmark is more female, around 35.3 years old, with strong DIY Mentality tendencies and a notable affinity for Home improvement.
The key figures that characterise the BoligPortal profile in Denmark.
62.7% are female, 37.3% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 35.3 |
| Estimated audience size | 981,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 14% |
The strongest cross-interests of the BoligPortal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home improvement | Home & Garden | 4.12× | ||
| 02 | Elle Decor | Home & Garden | 3.58× | ||
| 03 | Outfit of the day | Fashion & Accessoires | 3.05× | ||
| 04 | Fashion blog | Fashion & Accessoires | 2.80× | ||
| 05 | Renovation | Home & Garden | 2.64× | ||
| 06 | Real estate | Business & Career | 2.53× | ||
| 07 | Interior architecture | Business & Career | 2.26× | ||
| 08 | Etsy | Fashion & Accessoires | 2.25× | ||
| 09 | Fast casual restaurants | Food & Beverages | 2.15× | ||
| 10 | Furniture | Home & Garden | 2.07× | ||
| 11 | Zero waste | Home & Garden | 2.03× | ||
| 12 | Fine art | Business & Career | 1.91× | ||
| 13 | Contemporary art | Arts & Culture | 1.88× | ||
| 14 | Outdoors | Travel & Leisure | 1.85× | ||
| 15 | Gardening | Home & Garden | 1.79× | ||
| 16 | Nightlife | Arts & Culture | 1.79× | ||
| 17 | Pet store | Pets & Animals | 1.78× | ||
| 18 | Makeup Tutorials | Beauty & Wellness | 1.70× | ||
| 19 | Handmade jewelry | Fashion & Accessoires | 1.60× | ||
| 20 | Broker | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.64× | |
| Design Affinity | PREMIUM | 2.36× | |
| Travelling | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.41× | |
| Sustainability | BALANCE | 0.59× | |
| Social Media Usage | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for BoligPortal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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