Rascasse Audience Intelligence

Architect Audience in Denmark

A data profile of the people who buy, follow and care about Architect in Denmark — modelled from more than twelve digital signal sources. Architect has an estimated audience of 709,140 people in Denmark.

Architect has an estimated audience of 709,140 people in Denmark. 52.0% are female, 48.0% are male, average age 44.6. Top brand affinities: Renovation, Luxury real estate, Real estate, Home improvement, First-time buyer.

Top brand affinities include Renovation, Luxury real estate, Real estate, with strongest over-indexing on Renovation (2.76× the country average).

Demographically, the Architect audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical Architect fan in Denmark is balanced, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Architect profile in Denmark.

Audience size
709K
in Denmark
Gender
52.0%
48.0% male
Age
44.6
average years
Country rank
#660
Topic in Denmark
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architect fans

52.0% are female, 48.0% are male, average age 44.6.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Architect audience in Denmark
MetricValue
Female52.0%
Male48.0%
Average age44.6
Estimated audience size709,140
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Architect audience in Denmark
Age bracketShare%
16-198%
20-2917%
30-3918%
40-4925%
50+32%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Architect audience comes from Denmark.

Worldwide audience distribution share by country for Architect
CountryShare
United States11.1%
Italy7.3%
Brazil6.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Architect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Architect audience
#·InterestCategoryAffinity×
01Luxury real estateBusiness & Career3.66×
02Business classTravel & Leisure3.33×
03Real estate investingBusiness & Career2.92×
04RenovationHome & Garden2.76×
05First-time buyerShopping2.63×
06UniqloShopping2.08×
07Contemporary artArts & Culture1.94×
08Flea marketHome & Garden1.91×
09Fair tradeBusiness & Career1.88×
10Fine artBusiness & Career1.86×
11InnovationBusiness & Career1.86×
12Art exhibitionArts & Culture1.84×
13Garden furnitureHome & Garden1.77×
14Local foodFood & Beverages1.76×
15Real estateBusiness & Career1.74×
16RyanairTravel & Leisure1.65×
17Terraced houseHome & Garden1.64×
18Art museumArts & Culture1.57×
19Public transportCars & Mobility1.55×
20Home improvementHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Architect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Architect audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.53×
Luxury OrientationPREMIUM2.38×
Quality AwarenessPREMIUM1.98×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Architect audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Social Media UsageJOY0.86×
SpiritualityBALANCE0.92×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Denmark who actively search for Architect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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