A data profile of the people who buy, follow and care about Baking in Norway — modelled from more than twelve digital signal sources. Baking has an estimated audience of 653,225 people in Norway.
Baking has an estimated audience of 653,225 people in Norway. 72.2% are female, 27.8% are male, average age 47.7. Top brand affinities: Recipes, Apotek 1, Knitting, Wool, JYSK.
Top brand affinities include Recipes, Apotek 1, Knitting, with strongest over-indexing on Recipes (1.99× the country average).
Demographically, the Baking audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Baking fan in Norway is more female, around 47.7 years old, with strong Travelling tendencies and a notable affinity for Recipes.
The key figures that characterise the Baking profile in Norway.
72.2% are female, 27.8% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 47.7 |
| Estimated audience size | 653,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Baking audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Recipes | Food & Beverages | 1.99× | ||
| 02 | Cake | Food & Beverages | 1.82× | ||
| 03 | Symptom | Health | 1.79× | ||
| 04 | Organic food | Food & Beverages | 1.77× | ||
| 05 | KappAhl | Fashion & Accessoires | 1.74× | ||
| 06 | Dinner | Food & Beverages | 1.72× | ||
| 07 | Søstrene Grene | Fashion & Accessoires | 1.72× | ||
| 08 | Knitting | Home & Garden | 1.69× | ||
| 09 | Wool | Fashion & Accessoires | 1.66× | ||
| 10 | Juice | Food & Beverages | 1.66× | ||
| 11 | Chocolate | Food & Beverages | 1.65× | ||
| 12 | Apotek 1 | Health | 1.64× | ||
| 13 | Breakfast | Food & Beverages | 1.64× | ||
| 14 | Bohus (retailer) | Shopping | 1.61× | ||
| 15 | Lindex | Fashion & Accessoires | 1.61× | ||
| 16 | Lunch | Food & Beverages | 1.61× | ||
| 17 | Yarn | Fashion & Accessoires | 1.57× | ||
| 18 | Knitting needle | Fashion & Accessoires | 1.57× | ||
| 19 | Desserts | Food & Beverages | 1.53× | ||
| 20 | JYSK | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.01× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Travelling | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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