A data profile of the people who buy, follow and care about Slope in Sweden — modelled from more than twelve digital signal sources. Slope has an estimated audience of 1,081,467 people in Sweden.
Slope has an estimated audience of 1,081,467 people in Sweden. 70.7% are female, 29.3% are male, average age 40.8. Top brand affinities: Candy, Pastry, Jotex, Ice cream, Cheese.
Top brand affinities include Candy, Pastry, Jotex, with strongest over-indexing on Candy (7.1× the country average).
Demographically, the Slope audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Slope fan in Sweden is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Candy.
The key figures that characterise the Slope profile in Sweden.
70.7% are female, 29.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 40.8 |
| Estimated audience size | 1,081,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 17% | |
| 30-39 | 11% | |
| 40-49 | 17% | |
| 50+ | 32% |
of the worldwide Slope audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 45.8% |
| Denmark | 10.2% |
| Canada | 7.0% |
The strongest cross-interests of the Slope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candy | Food & Beverages | 7.10× | ||
| 02 | Air Serbia | Travel & Leisure | 7.10× | ||
| 03 | Doughnut | Food & Beverages | 4.20× | ||
| 04 | Cheesecake | Food & Beverages | 4.12× | ||
| 05 | Jotex | Shopping | 3.87× | ||
| 06 | Ice cream | Food & Beverages | 3.86× | ||
| 07 | Chocolate brownie | Food & Beverages | 3.56× | ||
| 08 | Pastry | Food & Beverages | 3.45× | ||
| 09 | Bonprix | Shopping | 3.40× | ||
| 10 | Gourmet Foods | Food & Beverages | 2.95× | ||
| 11 | Cheese | Food & Beverages | 2.83× | ||
| 12 | Eyelash | Beauty & Wellness | 2.67× | ||
| 13 | Desserts | Food & Beverages | 2.05× | ||
| 14 | Swimming pool | Sports | 1.98× | ||
| 15 | Lunch | Food & Beverages | 1.95× | ||
| 16 | Weaving | Fashion & Accessoires | 1.90× | ||
| 17 | Breakfast | Food & Beverages | 1.76× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.70× | ||
| 19 | Crochet | Home & Garden | 1.68× | ||
| 20 | Hobby | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.42× | |
| Travelling | THRILL | 1.25× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Sports Activity | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Slope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.