A data profile of the people who buy, follow and care about D.I. in Sweden — modelled from more than twelve digital signal sources. D.I. has an estimated audience of 7,875,000 people in Sweden.
D.I. has an estimated audience of 7,875,000 people in Sweden. 22.5% are female, 77.5% are male, average age 37.9.
The key figures that characterise the D.I. profile in Sweden.
22.5% are female, 77.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 37.9 |
| Estimated audience size | 7,875,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 29% | |
| 40-49 | 27% | |
| 50+ | 7% |
of the worldwide D.I. audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 28.4% |
| Indonesia | 26.5% |
| Italy | 9.0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for D.I.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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