D.I. Audience in United States
D.I. has an estimated audience of 2,116,410 people in United States. 21.5% are female, 78.5% are male, average age 35.4. Top brand affinities: Dog breed, Winemaking, 3D printing, Ayrton Senna, IS (Infinite Stratos).
Top brand affinities include Dog breed, Winemaking, 3D printing, with strongest over-indexing on Dog breed (2.09× the country average). Demographically, the D.I. audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of D.I. fans
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 35.4 |
| Estimated audience size | 2,116,410 |
Audience persona
The typical D.I. fan in United States is more male, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.09× | Pets & Animals |
| Winemaking | 5.48× | Food & Beverages |
| 3D printing | 2.12× | Technology & Electronics |
| Ayrton Senna | 7.5× | Sports |
| IS (Infinite Stratos) | 2.19× | Literature |
| Temple Grandin | 2.76× | Literature |
| Enfamil | 2.34× | Kids & Family |
| Paul Dano | 1.7× | Movies & TV |
| Google Wallet | 1.94× | Technology & Electronics |
| Mike Conley, Jr. | 2.11× | Sports |
| Consequence (rapper) | 1.57× | Music & Radio |
| Assassin's Creed: Revelations | 2.37× | Games |
| Information technology consulting | 1.67× | Technology & Electronics |
| Eindhoven | 1.51× | Travel & Leisure |
| Portia de Rossi | 1.68× | Movies & TV |
| Ironmongery | 2.19× | Home & Garden |
| Clinton County, New York | 4.88× | |
| Grover Cleveland | 1.58× | Politics & Society |
| Riffle | 5.52× | Politics & Society |
| The Professor (Gilligan's Island) | 2.1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.2 |
| Individualism | JOY | 1.42 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Early Adopter Mentality | POWER | 1.21 |
| Urban Lifestyle | OPEN | 1.14 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 37.6% |
| Indonesia | 23.8% |
| Italy | 7.5% |
See D.I. audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for D.I.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.