A data profile of the people who buy, follow and care about X in Denmark — modelled from more than twelve digital signal sources. X has an estimated audience of 1,257,155 people in Denmark.
X has an estimated audience of 1,257,155 people in Denmark. 48.6% are female, 51.4% are male, average age 40.7. Top brand affinities: G.O, Charlotte Tilbury, COS, Longchamp, WAVE (TV).
Top brand affinities include G.O, Charlotte Tilbury, COS, with strongest over-indexing on G.O (3.81× the country average).
Demographically, the X audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical X fan in Denmark is balanced, around 40.7 years old, with strong Travelling tendencies and a notable affinity for G.O.
The key figures that characterise the X profile in Denmark.
48.6% are female, 51.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 40.7 |
| Estimated audience size | 1,257,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide X audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 6.24× | ||
| 02 | Charlotte Tilbury | Beauty & Wellness | 5.87× | ||
| 03 | Shiseido | Beauty & Wellness | 5.73× | ||
| 04 | Clarins | Beauty & Wellness | 4.98× | ||
| 05 | G.O | Technology & Electronics | 3.81× | ||
| 06 | Dr. Martens | Fashion & Accessoires | 3.27× | ||
| 07 | Country Road | Fashion & Accessoires | 3.12× | ||
| 08 | Babylon Berlin | Movies & TV | 2.99× | ||
| 09 | WAVE (TV) | Movies & TV | 2.93× | ||
| 10 | COS | Shopping | 2.81× | ||
| 11 | Party game | Games | 2.39× | ||
| 12 | Skilled worker | Business & Career | 2.34× | ||
| 13 | Este, Veneto | Travel & Leisure | 2.25× | ||
| 14 | Brain teaser | Business & Career | 2.21× | ||
| 15 | YouTube Music | Internet & Social Media | 2.00× | ||
| 16 | Electronic funds transfer | Business & Career | 1.98× | ||
| 17 | Tumblr | Internet & Social Media | 1.76× | ||
| 18 | Marketing communications | Business & Career | 1.73× | ||
| 19 | Freeware | Technology & Electronics | 1.72× | ||
| 20 | Pizza delivery | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.13× | |
| Early Adopter Mentality | POWER | 1.09× | |
| Urban Lifestyle | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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