A data profile of the people who buy, follow and care about Jyske Bank in Denmark — modelled from more than twelve digital signal sources. Jyske Bank has an estimated audience of 1,424,817 people in Denmark.
Jyske Bank has an estimated audience of 1,424,817 people in Denmark. 52.0% are female, 48.0% are male, average age 43.9. Top brand affinities: Ice Hockey World Championships, Banking, Mortgage loans, Renewable energy, Innovation.
Top brand affinities include Ice Hockey World Championships, Banking, Mortgage loans, with strongest over-indexing on Ice Hockey World Championships (1.74× the country average).
Demographically, the Jyske Bank audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Jyske Bank fan in Denmark is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Jyske Bank profile in Denmark.
52.0% are female, 48.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.9 |
| Estimated audience size | 1,424,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Jyske Bank audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 93.6% |
| Germany | 5.6% |
| United States | 0.5% |
The strongest cross-interests of the Jyske Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Phil Collins | Music & Radio | 1.94× | ||
| 02 | Lavazza | Food & Beverages | 1.93× | ||
| 03 | Rammstein | Music & Radio | 1.84× | ||
| 04 | Paul McCartney | Music & Radio | 1.83× | ||
| 05 | Irish whiskey | Food & Beverages | 1.80× | ||
| 06 | Stock market | Business & Career | 1.79× | ||
| 07 | Sustainable energy | Home & Garden | 1.78× | ||
| 08 | Bruce Springsteen | Music & Radio | 1.75× | ||
| 09 | Ice Hockey World Championships | Sports | 1.74× | ||
| 10 | Single malt whisky | Food & Beverages | 1.74× | ||
| 11 | Bob Dylan | Music & Radio | 1.69× | ||
| 12 | Pink Floyd | Music & Radio | 1.67× | ||
| 13 | Innovation | Business & Career | 1.60× | ||
| 14 | Renewable energy | Business & Career | 1.56× | ||
| 15 | Mobile payment | Business & Career | 1.54× | ||
| 16 | Life insurance | Business & Career | 1.54× | ||
| 17 | Apple TV | Movies & TV | 1.53× | ||
| 18 | Robbie Williams | Music & Radio | 1.53× | ||
| 19 | Banking | Business & Career | 1.51× | ||
| 20 | Mortgage loans | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.64× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Sustainability | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Extroversion | THRILL | 0.68× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Jyske Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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