Sweden Audience in United States

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Sweden has an estimated audience of 4,208,593 people in United States. 52.4% are female, 47.6% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Elsword, Governor of Michigan, Goop, Wok.

The average Sweden fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Elsword, Governor of Michigan, with strongest over-indexing on Urban Outfitters (2.79× the country average). Demographically, the Sweden audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Sweden fans

Demographic split for Sweden audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.5
Estimated audience size4,208,593

Audience persona

The typical Sweden fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Sweden in United States
RegionReachAffinity
California580,9821.26×
Texas393,7221.09×
Florida312,6451.1×
New York285,3791.21×
Illinois151,8761.08×
Pennsylvania135,4950.96×
North Carolina131,0891.04×
Georgia129,0701×
Virginia120,3361.17×
Ohio119,5170.92×
New Jersey115,9681.08×
Washington106,2601.26×
Michigan106,2360.97×
Massachusetts102,1301.23×
Arizona91,8471.07×
Tennessee77,8690.92×
Minnesota77,0021.28×
Maryland76,6281.06×
Colorado75,2791.13×
Indiana71,6990.93×
Missouri63,4150.93×
Wisconsin60,0440.95×
South Carolina56,7420.9×
Oregon55,9761.16×
Alabama47,4300.81×
Connecticut47,1521.12×
Kentucky46,8700.89×
Utah45,5111.21×
Louisiana42,6960.79×
Oklahoma41,7210.89×
Nevada40,8421×
Iowa31,8110.92×
Kansas31,0900.94×
Arkansas27,7700.8×
Mississippi24,8710.72×
Idaho19,9970.95×
Nebraska18,6480.88×
Hawaii18,6071.03×
New Mexico17,8300.84×
New Hampshire17,6881.07×
Maine17,1891.14×
Washington, District of Columbia16,3541.29×
West Virginia15,8200.81×
Rhode Island12,5420.94×
Montana10,4760.9×
Alaska9,6851.08×
Delaware9,2330.8×
North Dakota8,0040.93×
South Dakota7,8200.8×
Vermont7,4631.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweden audience
BrandAffinityCategory
Urban Outfitters2.79×Shopping
Elsword20.85×Games
Governor of Michigan9.41×Politics & Society
Goop6.09×Internet & Social Media
Wok6.87×Food & Beverages
Fairy godmother7.19×Literature
Vocal harmony4.32×Music & Radio
Cherish (group)10.3×Music & Radio
Grinch3.76×Movies & TV
Hibachi7.13×Food & Beverages
Corona (band)5.18×Music & Radio
headspace7.91×Health
Historic site3.54×Arts & Culture
Google Home5.37×Technology & Electronics
Natural rubber1.66×Cars & Mobility
3D printing1.98×Technology & Electronics
Israel1.64×Travel & Leisure
Grace Slick6.34×Music & Radio
Jingoism1.55×Politics & Society
Cam Ward2.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweden audience
TraitClusterScore
PatriotismCONSERVATISM1.89
SustainabilityBALANCE1.87
IndividualismJOY1.87
Design AffinityPREMIUM1.5
TravellingTHRILL1.44
Early Adopter MentalityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Sweden
CountryShare
Sweden12.2%
United States8.3%
Germany7.4%

See Sweden audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Sweden have in United States?

Sweden has an estimated audience of 4,208,593 people in United States, concentrated in California and Texas.

What is the gender split and age of Sweden fans?

52.4% of Sweden fans are female, 47.6% are male, with an average age of 41.5 years.

Which brands do Sweden fans like most?

Sweden fans show strongest brand affinity for Urban Outfitters (2.79×), Elsword (20.85×), and Governor of Michigan (9.41×) over the country average.

Where do Sweden fans live in United States?

Sweden fans in United States are most concentrated in California (reach 580,982), Texas (reach 393,722), and Florida (reach 312,645). These three regions account for the largest share of the active audience.

What other brands do Sweden fans also like?

Beyond Sweden itself, the audience over-indexes on Elsword (20.85×), Governor of Michigan (9.41×), Goop (6.09×), and Wok (6.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.