Rascasse Audience Intelligence

Sweden Audience in United States

A data profile of the people who buy, follow and care about Sweden in United States — modelled from more than twelve digital signal sources. Sweden has an estimated audience of 4,208,593 people in United States.

#83among Country in United States#557among POI in United States#645in Travel & Leisure

The average Sweden fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Lithuania, with strongest over-indexing on Sustainable energy (7.74× the country average).

Demographically, the Sweden audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweden fan in United States is balanced, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweden profile in United States.

Audience size
4.2M
in United States
Gender
52.4%♀
47.6% male
Age
41.5
average years
Country rank
#7708
POI in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweden fans

52.4% are female, 47.6% are male, average age 41.5.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Sweden audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.5
Estimated audience size4,208,593
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Sweden audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Sweden audience comes from United States.

Worldwide audience distribution share by country for Sweden
CountryShare
Sweden12.2%
United States8.3%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweden audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweden fans by region: top regions in United States
#RegionReachAffinity×
01Maine~20K1.31×
02Minnesota~80K1.26×
03Utah~50K1.23×
04California~600K1.22×
05Washington~100K1.19×
06Massachusetts~100K1.19×
07Washington, District of Columbia~10K1.16×
08Virginia~100K1.15×
09Texas~400K1.13×
10New York~300K1.12×
11Oregon~50K1.12×
12Alaska~10K1.10×
13Connecticut~50K1.07×
14New Hampshire~20K1.07×
15New Jersey~100K1.06×
16Colorado~70K1.06×
17Vermont~8K1.06×
18Florida~300K1.04×
19Illinois~100K1.04×
20Maryland~80K1.04×
21North Carolina~100K1.03×
22Arizona~90K1.02×
23Nevada~40K0.99×
24Idaho~20K0.99×
25Hawaii~20K0.99×
26North Dakota~9K0.99×
27Kansas~30K0.98×
28Montana~10K0.98×
29Pennsylvania~100K0.97×
30Georgia~100K0.97×
31Rhode Island~10K0.96×
32Wisconsin~60K0.95×
33South Dakota~9K0.95×
34Nebraska~20K0.93×
35Michigan~100K0.92×
36Indiana~70K0.92×
37Missouri~60K0.92×
38South Carolina~60K0.92×
39Kentucky~50K0.92×
40Iowa~30K0.92×
41Oklahoma~40K0.90×
42Ohio~100K0.89×
43Tennessee~70K0.89×
44Delaware~10K0.86×
45New Mexico~20K0.85×
46Louisiana~40K0.83×
47Arkansas~30K0.83×
48West Virginia~20K0.82×
49Alabama~50K0.81×
50Mississippi~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Sweden, United States
0.73×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweden audience
#·InterestCategoryAffinity×
01LithuaniaTravel & Leisure15.76×
02HungaryTravel & Leisure10.71×
03ScandinaviaTravel & Leisure8.49×
04Sustainable energyHome & Garden7.74×
05IndividualismPolitics & Society5.52×
06Renewable energyBusiness & Career5.42×
07Rotten TomatoesMovies & TV3.47×
08Brittany SnowMovies & TV3.42×
09Weather forecastingHome & Garden2.87×
10FedExBusiness & Career2.69×
11Apple TVMovies & TV2.37×
12InnovationBusiness & Career2.04×
13RedditInternet & Social Media1.98×
14GeneticsKids & Family1.88×
15SubwayFood & Beverages1.82×
16IKEAHome & Garden1.80×
17AirbnbTravel & Leisure1.68×
18Trader Joe'sShopping1.64×
19PodcastMusic & Radio1.60×
20Mortgage loansBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweden audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.53×
IndividualismJOY2.49×
PatriotismCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweden audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Healthy LifestyleBALANCE0.88×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweden have in United States?

Sweden has an estimated audience of 4,208,593 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sweden fans?

52.4% of Sweden fans are female, 47.6% are male, with an average age of 41.5 years.

03

Which brands do Sweden fans like most?

Sweden fans show strongest brand affinity for Sustainable energy (7.74×), Renewable energy (5.42×), and Lithuania (15.76×) over the country average.

04

Where do Sweden fans live in United States?

Sweden fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sweden fans also like?

Beyond Sweden itself, the audience over-indexes on Renewable energy (5.42×), Lithuania (15.76×), FedEx (2.69×), and Reddit (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Sweden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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