A data profile of the people who buy, follow and care about Handball in Denmark — modelled from more than twelve digital signal sources. Handball has an estimated audience of 995,289 people in Denmark.
Handball has an estimated audience of 995,289 people in Denmark. 54.2% are female, 45.8% are male, average age 44.2. Top brand affinities: Aalborg Håndbold, Fyens Stiftstidende, TV 2 Sport (Denmark), Mikkel Hansen, Badminton.
Top brand affinities include Aalborg Håndbold, Fyens Stiftstidende, TV 2 Sport (Denmark), with strongest over-indexing on Aalborg Håndbold (3.43× the country average).
Demographically, the Handball audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
The typical Handball fan in Denmark is balanced, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Aalborg Håndbold.
The key figures that characterise the Handball profile in Denmark.
54.2% are female, 45.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 44.2 |
| Estimated audience size | 995,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Handball audience comes from Denmark.
| Country | Share |
|---|---|
| India | 13.1% |
| United States | 10.5% |
| Germany | 10.0% |
The strongest cross-interests of the Handball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aalborg Håndbold | Sports | 3.43× | ||
| 02 | European Men's Handball Championship | Sports | 3.38× | ||
| 03 | Niklas Landin Jacobsen | Sports | 2.88× | ||
| 04 | Mikkel Hansen | Sports | 2.71× | ||
| 05 | UEFA European Championship | Sports | 2.25× | ||
| 06 | Racket (sports equipment) | Sports | 1.87× | ||
| 07 | Primo Tours | Brand | 1.71× | ||
| 08 | Ikast | Travel & Leisure | 1.70× | ||
| 09 | TV 2 Sport (Denmark) | Movies & TV | 1.69× | ||
| 10 | Danish Royal Family | Politics & Society | 1.69× | ||
| 11 | Badminton | Sports | 1.65× | ||
| 12 | Lars Lilholt | Music & Radio | 1.64× | ||
| 13 | Vild med dans | Movies & TV | 1.61× | ||
| 14 | Bet365 | Games | 1.61× | ||
| 15 | Blokhus | Travel & Leisure | 1.57× | ||
| 16 | Rasmus Seebach | Music & Radio | 1.53× | ||
| 17 | Thomas Helmig | Music & Radio | 1.53× | ||
| 18 | Knæk Cancer | Topic | 1.52× | ||
| 19 | Seaside resort | Travel & Leisure | 1.51× | ||
| 20 | Fyens Stiftstidende | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.27× | |
| Urban Lifestyle | OPEN | 0.75× | |
| Social Media Usage | JOY | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Travelling | THRILL | 0.57× | |
| Early Adopter Mentality | POWER | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Handball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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